Rating Rationale
May 27, 2020 | Mumbai
Murudeshwar Ceramics Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.117.85 Crore
Long Term Rating CRISIL B+/Stable (Reaffirmed)
Short Term Rating CRISIL A4 (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its ratings on the bank facilities of Murudeshwar Ceramics Limited (MCL) at 'CRISIL B+/Stable/CRISIL A4'.
 
The ratings continue to reflect large working capital requirement with exposure to intense competition and modest financial risk profile. These weaknesses are partially offset by an established market position and a comfortable capital structure.

Key Rating Drivers & Detailed Description
Weaknesses:
* Large working capital requirement and exposure to intense competition Gross current assets were high at 469 days, driven by large receivables and inventory of 134 days and 380 days, respectively, as on March 31, 2019. Liquidity management will remain constrained due to large working capital requirement. The company faces intense competition from other organised players in the ceramic and vitrified tiles industry, such as H&R Johnson (India) Ltd, Somany Ceramics Ltd, and Nitco Tiles Ltd; as well as from unorganised and Chinese manufacturers.
 
* Modest financial risk profile: MCL's financial risk profile is modest marked by a low interest coverage, however partially supported by a healthy capital structure. The interest coverage has been modest at around 1.6 times through the 9 month period ended December 2019. However the financial risk profile is partially supported by a gearing of less than 1 time as on September 30, 2019. CRISIL believes MCL's financial risk profile will continue to remain modest over the medium.
 
Strengths:
* Established market position and product diversity: The company manufactures glazed ceramic floor tiles, vitrified porcelain, and natural granite slabs, and is one of the leading players in South India. Products are marketed under the Naveen brand, with sales directly to real estate entities and through retail sales channels.  This has resulted in establishing healthy relationships with customers and suppliers. CRISIL believes that MCL shall continue to benefit from its established market position and product diversity over the medium term.
Liquidity Stretched

MCL's liquidity position is stretched, marked by high utilisation of the bank limits at around 96-97 percent over the last twelve month ended March 2020. However cash accrual expected to be generated over the medium term shall be adequate to meet repayment obligations. CRISIL has noted that MCL has sought moratorium from its lenders in line with the relief measure announced by the Reserve Bank of India (RBI) on payment of instalment of loans and availed the relief in repayment of bank loan instalments for 3 months (March 2020-May 2020). While the relief is temporary in nature, availability of adequate liquidity post normalization of operations in the company is critical. The ability of the company to recover the receivables, curtail fixed expenditure in the near term and shore up liquidity shall remain key rating sensitivity

Outlook: Stable

CRISIL believes MCL will continue to benefit from its established market position in South India and support from its promoters.
 
Rating Sensitivity factors
Upside Factors

* Improvement in interest coverage to more than 2.5 times
* Correction in working capital cycle
 
Downside Factors
* Decline in cash accrual to less than 3 crore
* Any large debt funded capital expenditure, adversely impacting the financial risk profile, particularly liquidity.

About the Company

Incorporated in 1983, MCL is a publicly listed company promoted by Mr R N Shetty and his family members. It manufactures glazed ceramic floor tiles, vitrified porcelain, and natural granite slabs, which are marketed under the Naveen brand.

Key Financial Indicators
As on / for the period ended March 31   2019 2018
Operating income Rs crore 126 119.30
Reported profit after tax (PAT) Rs crore 5 4.9
PAT margin % 3.2 4.1
Adjusted debt/adjusted networth Times 0.29 0.31
Interest coverage Times 1.7 1.7

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon
Rate (%)
Maturity
Date
Issue Size
(Rs. Cr)
Rating Assigned
with Outlook
NA Bank Guarantee NA NA NA 4.95 CRISIL A4
NA Cash Credit NA NA NA 72.58 CRISIL B+/Stable
NA Letter of Credit NA NA NA 37.7 CRISIL A4
NA Term Loan NA NA 31-Mar-23 2.62 CRISIL B+/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  75.20  CRISIL B+/Stable      13-02-19  CRISIL B+/Stable  01-03-18  CRISIL B+/Stable  16-05-17  CRISIL BB-/Stable  CRISIL B+/Stable 
                13-02-18  CRISIL D       
Non Fund-based Bank Facilities  LT/ST  42.65  CRISIL A4      13-02-19  CRISIL A4  01-03-18  CRISIL A4  16-05-17  CRISIL A4+  CRISIL A4 
                13-02-18  CRISIL D       
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 4.95 CRISIL A4 Bank Guarantee 4.95 CRISIL A4
Cash Credit 72.58 CRISIL B+/Stable Cash Credit 72.58 CRISIL B+/Stable
Letter of Credit 37.7 CRISIL A4 Letter of Credit 37.7 CRISIL A4
Term Loan 2.62 CRISIL B+/Stable Term Loan 2.62 CRISIL B+/Stable
Total 117.85 -- Total 117.85 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Framework for Assessing Information Adequacy Risk
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for rating short term debt

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