Rating Rationale
June 03, 2020 | Mumbai
Nobel Hygiene Private Limited
Rating outlook revised to 'Stable'; ratings reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.140 Crore
Long Term Rating CRISIL BBB-/Stable (Outlook revised from 'Negative' and rating reaffirmed)
Short Term Rating CRISIL A3 (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has revised its outlook on the long term bank facilities of Nobel Hygiene Private Limited (NHPL) to 'Stable' from 'Negative' while reaffirming the rating at 'CRISIL BBB-'. Short term rating has been reaffirmed at 'CRISIL A3'.

Revision in outlook reflects improvement in business risk profile, with better than expected operating profitability while registering revenue growth resulting in improved cushion between net cash accruals and repayment obligations. Revenue is estimated at Rs 421 crore for fiscal 2020, with an operating margin of around 9.3%. Company has completed installation of new machinery for product which were earlier being traded. This along with expected fall in raw material prices is expected to result into sustained improvement in operating margin. The measures taken by various central and state governments towards containment of COVID-19 are not expected to have any substantial impact on the business risk profile of the company, as the company's operations are classified as essential and its manufacturing facilities are operational. Accordingly, the company is likely to maintain its improved operating performance in fiscal 2021.

Faster debtor's realisation has resulted in reduced dependence on working capital limits from banks and accordingly bank limits currently have a cushion of over 15%. CRISIL believes, the company would continue to see a steady inflow of receivables from its customers, over the medium term. CRISIL has also taken into cognizance, moratorium being granted by the bankers for interest in cash credit and for repayment of term loan facilities, as permitted by the Reserve Bank of India (RBI) which should significantly contain the risk of default. The financial risk profile remains supported by moderate capital structure and adequate debt protection metrics.

The ratings continue to reflect NHPL's strong business risk profile marked by its established market position in the diapers segment and moderate financial risk profile. These rating strengths are partially offset by working capital intensive nature of operations and susceptibility of operating profitability to intense industry competition, sales mix and adverse foreign exchange rates.

Key Rating Drivers & Detailed Description
Strengths: 
* NHPL's strong business risk profile marked by its established market position in the diapers segment: NHPL has established market position in the domestic diapers segment being the largest manufacturer of adult diapers in India with a significant market share. NHPL's brands "Friends" and "Teddyy" have a pan-India market presence and are retailed in over 2.5 lakh outlets. CRISIL believes that NHPL would continue to benefit from its established market position in the diapers segment.
 
* Moderate financial risk profile: Healthy networth estimated at over Rs 133 crore as on March 31, 2020 along with comfortable debt protection metrics (interest coverage ratio and debt protection metrics of 3.5 times and 0.2 time, respectively for fiscal 2020) represents moderate financial risk profile. TOL/ANW continues to remain moderate estimated at sub 1.5 times as on March 31, 2020.  

Weaknesses:
* Working capital nature of operations: Gross current assets were at 132-210 days over the three fiscals ended March 31, 2019. Its working capital requirements arise from its high inventory levels of around 80-85 days. However, same has been on improving trend and is estimated at over 100-120 days as on March 31, 2020. Due to change in business model, debtor's level have gradually reduced to 20 days as on March 31, 2020 from 51 days as on March 31, 2019. While inventory will continue to remain high due to nature of business, sustenance of improved debtors cycle to remain monitorable.
 
* Susceptibility of operating profitability to intense industry competition, sales mix and adverse foreign exchange rates: NHPL's operating profitability remains susceptible to intense industry competition, particularly in larger baby diapers segment, wherein the company's product competes with other established brands such as Pampers, Huggies and Mamy Poko. Further, company imports major of its raw material, any volatility in foreign exchange rates or adverse moment in commodity prices can impact the operating profitability.
Liquidity Adequate

The company's liquidity is adequate with accruals expected above Rs 28 crore per annum in fiscal 2021 and fiscal 2022 against repayment obligations of over Rs 12-15 crore. Bank limit utilization was averaging at 90% for last 12 months ended March 2020. Currently there is around 15% cushion in the bank limits. The company has modest unencumbered cash and bank balance of Rs 2 crore as on March 31, 2020. Company has availed moratorium for interest on working capital and repayment of its term loans as per RBI guidelines. CRISIL believes company has adequate cash accruals, cash and bank balance along with unutilized limit to meet its repayment obligations and working capital requirements over the medium term.

Outlook: Stable

CRISIL believes that NHPL will continue to benefit from the established market position.

Rating Sensitivity factors
Upward factors
* Sustained operating profitability of over 12 percent, along with 15% annual revenue growth resulting in improved net cash accruals
* Improvement in liquidity backed by either equity infusion or improved working capital cycle

Downward factors
* Reduction in net cash accruals on account of decline in revenue or operating profitability below 9 percent
* Elongation in working capital cycle or higher than expected debt funded capex, resulting in deterioration in financial risk profile especially, liquidity position.
About the Company

NHPL was incorporated in 2001 by Mr. Kamal Johari.  It started with production of baby diapers initially and later increased its product range to adult diapers, baby diapers, adult pull ups, baby pull ups and under pads. Its major brands for adult and baby diapers are FRIENDS and TEDDYY respectively. Company also has brands Be Fit, Snuggies, and Rio. Its manufacturing facility is located at Sinnar (near Nashik, Maharashtra).
 
The company had received funds from Private Equity investors- Access Asset Managers Private Limited (AAMPL) and CLSA against a stake of 18 percent and 24 percent, respectively in NHPL in 2012 and 2015 respectively.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue Rs. Cr. 341.66 276.62
Profit After Tax Rs. Cr. 4.69 4.91
PAT Margins % 1.37 1.77
Adjusted Debt/Adjusted Net worth Times 0.85 0.76
Interest coverage Times 2.58 2.95

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon
Rate (%)
Maturity Date Issue Size
(Rs.Cr)
Rating Assigned with Outlook
NA Bank Guarantee NA NA NA 6.42 CRISIL A3
NA Buyer`s Credit NA NA NA 10 CRISIL BBB-/Stable
NA Cash Credit NA NA NA 46 CRISIL BBB-/Stable
NA Long Term Loan NA NA Mar-2026 53.84 CRISIL BBB-/Stable
NA Proposed Long Term Bank Loan Facility NA NA NA 23.74 CRISIL BBB-/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  133.58  CRISIL BBB-/Stable      11-12-19  CRISIL BBB-/Negative  15-03-18  CRISIL BBB/Stable      Suspended 
            28-03-19  CRISIL BBB/Stable  23-02-18  CRISIL BBB/Stable       
            27-02-19  CRISIL BBB/Stable  22-02-18  CRISIL BBB/Stable       
Non Fund-based Bank Facilities  LT/ST  6.42  CRISIL A3      11-12-19  CRISIL A3  15-03-18  CRISIL A3+      Suspended 
            28-03-19  CRISIL A3+  23-02-18  CRISIL A3+       
            27-02-19  CRISIL A3+  22-02-18  CRISIL A3+       
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 6.42 CRISIL A3 Bank Guarantee 6.42 CRISIL A3
Buyer`s Credit 10 CRISIL BBB-/Stable Buyer`s Credit 4 CRISIL BBB-/Negative
Cash Credit 46 CRISIL BBB-/Stable Cash Credit 50.5 CRISIL BBB-/Negative
Long Term Loan 53.84 CRISIL BBB-/Stable Long Term Loan 53.84 CRISIL BBB-/Negative
Proposed Long Term Bank Loan Facility 23.74 CRISIL BBB-/Stable Proposed Long Term Bank Loan Facility 25.24 CRISIL BBB-/Negative
Total 140 -- Total 140 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Fast Moving Consumer Goods Industry
CRISILs Bank Loan Ratings
CRISILs Criteria for rating short term debt
The Rating Process

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