Rating Rationale
September 30, 2020 | Mumbai
Oblum Electrical Industries Private Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.20.5 Crore
Long Term Rating CRISIL BB/Stable (Reaffirmed)
Short Term Rating CRISIL A4+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its ratings on the bank facilities of Oblum Electrical Industries Private Limited (Oblum) at 'CRISIL BB/Stable/CRISIL A4+'.
 
The ratings continue to reflect established presence in the arrestors industry supported by its promoters' extensive experience and established relations with customers. Rating also factors average financial risk profile because of average debt protection metrics and low net worth. Rating strengths are partially offset by large working capital requirement, exposure to intense competition in the arrestors industry resulting in modest profitability margin, and susceptibility to volatility in raw material prices.

Key Rating Drivers & Detailed Description
Strengths: 
* Established presence in the arrestors industry supported by promoters' extensive experience and established relations with customers: With experience of nearly four decades in the arrestor industry Oblum's promoters, Mr O Balagangadhar and his son Mr. O Srinivas, have developed strong technical intellect in developing full range arrestor, as also reflected in huge range of arrestors (3 kilovolt [kV] to 850 kV) the company manufactures. Consequently, Oblum has been able to establish its presence in the market as also reflected in large clientele, including well-known organisations such as Power Grid Corporation of India Ltd (PGCIL).

* Average financial risk profile: Debt protection metrics was average, with interest coverage and net cash accrual to adjusted debt ratios estimated at 2.7 times and 0.19 times, respectively, in fiscal 2020. Debt protection metrics is expected to remain on similar level in for fiscal 2021. Net worth expected to remain small with estimated value of Rs 17 crore as on March 31 2020.
 
Weaknesses:
* Large working capital requirement: Operations are working capital intensive due to higher credit period offered by the company to its customers. Debtors stood at around 70 days of sales as on March 31 2020. Debtor's days are expected to be around 100 days and Inventory days are expected to remain around 70 days with GCA day expected to be around 170 days over the medium term.

* Exposure to intense competition and susceptibility to volatility in raw material prices: Besides competition from Chinese manufactures, Oblum faces competition from companies such as Crompton Greaves and other manufacturers. Furthermore, all the contracts are tender based and most do not include price escalation clause, resulting in limited pricing flexibility. Moreover, raw material prices account for around 60-65% of the total manufacturing cost, exposing profitability to any input price volatility.
Liquidity Adequate

Liquidity is adequate. oblum is expected to maintain its cash accruals at around Rs 2.8 to 3.4 crore in fiscal 2021 and fiscal 2022, against which it is expected to term debt obligations of around Rs 1.0 to 1.8 crore for fiscal 2021 and fiscal 2022. Oblum had bank limit utilisation of 60% (of the sanctioned Rs 6.5 crore) over the 12 months through Aug 2020. Further, need-based funding support from the promoters is expected to continue

Outlook: Stable

CRISIL believes Oblum will continue to benefit over the medium term from its promoters' extensive experience and established relations with customers.

Rating Sensitivity factors
Upward Factor
* Significant increase in revenue by around 20% and sustainable improvement in accruals.
* Improvement in working capital cycle.
 
Downward Factor
* Decline in net cash accruals below Rs 2.0 crore on account of decline in revenue or operating profits
* Large debt-funded capital expenditure weakens capital structure
About the Company

Oblum was set up in 1970 by Mr O Balagangadhar and his family. The company manufactures metal oxide surge arrestors with ratings of 3 kV to 850 kV, at its plant in Hyderabad.

Key Financial Indicators
Particulars Unit 2020* 2019
Revenue Rs. Cr. 54.57 51.59
Profit After Tax Rs. Cr. 1.3 0.8
Profit After Tax Margins % 2.4 1.6
Adjusted Debt/Adjusted Net worth Times 1.28 1.43
Interest coverage Times 2.68 2.10
*Provisional 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate Maturity date Issue size (Rs. cr.) Complexity Levels Rating assigned with outlook
NA Cash Credit NA NA NA 6.5 NA CRISIL BB/Stable
NA Bank Guarantee NA NA NA 14 NA CRISIL A4+
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  8.00  CRISIL BB/Stable      18-11-19  CRISIL BB/Stable  30-08-18  CRISIL BB/Stable  29-05-17  CRISIL BB/Stable  CRISIL BB/Stable/ CRISIL A4+ 
Non Fund-based Bank Facilities  LT/ST  17.00  CRISIL A4+      18-11-19  CRISIL A4+  30-08-18  CRISIL A4+  29-05-17  CRISIL A4+  CRISIL A4+ 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 14 CRISIL A4+ Bank Guarantee 14 CRISIL A4+
Cash Credit 6.5 CRISIL BB/Stable Cash Credit 6.5 CRISIL BB/Stable
Total 20.5 -- Total 20.5 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Engineering Sector
CRISILs Criteria for rating short term debt

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