Rating Rationale
August 24, 2017 | Mumbai
Optiemus Infracom Limited
  Ratings Continue on 'Watch Developing'  
 
Rating Action
Total Bank Loan Facilities Rated Rs.453.29 Crore (Reduced from Rs.632 Crore)
Long Term Rating CRISIL A- (Continues on 'Rating Watch with Developing Implications')
Short Term Rating CRISIL A2+ (Continues on 'Rating Watch with Developing Implications')
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL's ratings on the bank facilities of Optiemus Infracom Limited (OIL) remain on 'Rating Watch with Developing Implications'.  The rating on term loan facilities from State Bank of India and Punjab and Sind Bank of Rs 178.71 crore has been withdrawn in line with CRISIL's withdrawal policy.

CRISIL had on March 22, 2017, placed its ratings on watch, following announcement by OIL on February 14, 2017, of the amalgamation of MPS Telecom Pvt Ltd (MTPL) with itself.

Continuation of watch reflects limited clarity on management's expansion and funding plan post-merger. CRISIL is closely monitoring the outcome of the merger and is in discussion with the management for seeking the detailed information from OIL group, MTPL, FineMS Electronics Pvt Ltd, and Optiemus Metals and Mining Pte Ltd to ascertain its impact on the overall credit risk profile. CRISIL will remove the rating from watch once it receives more clarity on these aspects.

Analytical Approach

For arriving at the ratings, CRISIL has combined the business and financial risk profiles of OIL and its subsidiaries, Optiemus Infracom International FZE, One World Teleservices Pvt Ltd, Optimus Electronics Ltd, and Optiemus Infracom (Singapore) Pte Ltd, which are into agriculture and mining in the UAE, distribution of international Subscriber Identity Module (SIM) cards, assembling of mobile phones, and civil construction in Singapore, respectively. All these companies, together referred to herein as OIL, have common ownership and management and get financial support from OIL.

Key Rating Drivers & Detailed Description
Strengths
* Established market position backed by a status as a national distributor for mobile handsets and tablets of Samsung India Electronics Pvt Ltd (Samsung) and HTC Corporation (HTC)
OIL is one of the largest players in the mobile handset distribution industry across all brands. It caters exclusively to the requirement of modern/organised trade for Samsung and HTC, covering the retail chain network across India. It has a reputed and strong clientele base, comprising organised retailers such as The Mobile Store, Spice Retail (HotSpot), Sangeetha Mobiles, PlanetM Retail (Next), Value Industries (Digiworld), and Future Retail (EZone). The company has 27 offices cum warehouses, and delivers to around 2400 retail stores across India. The business risk profile will continue to be supported by the expertise of the promoter.

* Above-average financial risk profile
The financial risk profile is above-average, backed by moderate total outside liabilities to tangible networth ratio, comfortable risk coverage, and healthy networth.

Weakness

* Exposure to risks associated with supplier concentration
As the market share of Samsung is dwindling and HTC does not have a sizeable presence, the company will need to add more brands. This will not only reduce supplier concentration risk but also help to leverage its strong distribution network and counter the threat faced with the influx of cheaper Chinese brands. This will also enable greater offtake by existing customers and mitigate any change in operating policy of the principals.

* Exposure to risks relating to intense competition: Entry of new Chinese players such as LeEco, Xiaomi, Oppo, Lenovo, Vivo, OnePlus, and Gionee led to introduction of feature-packed phones at lower price points, thereby capturing significant market share in the mid- and premium-phone segments, which were hitherto the domain of established players such as Samsung, Apple, Sony, HTC, and Blackberry.  However, Samsung is still the market leader and there exists a huge untapped market for smartphones in India, which is now the second largest smartphone market in the world.
About the Company

OIL, promoted and managed by Mr Ashok Gupta, has been a national distributor for mobile products and tablets of Samsung and HTC to the organised trade segment in India since September 2014. The company is listed on the Bombay Stock Exchange, National Stock Exchange, and the stock exchanges of Delhi and Jaipur.

MTPL, incorporated in 2013 and based in Delhi, is the sole distributor of HTC's mobility products (mobile handsets and accessories), for North, West, and South India, accounting for around 70% of HTC's total mobility product sales in India. It is promoted and managed by Mr Ashok Gupta.

Key Financial Indicators
Particulars Unit 2017 2016
Revenue Rs. Cr. 1062.93 1853.82
Profit After Tax Rs. Cr. 9.88 18.08
PAT margins % 0.93 0.97
Adjusted Debt/Adjusted Net worth Times 0.93 0.95
Interest coverage Times 1.03 1.16

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
rate (%)
Maturity date Issue
size
(Rs. Crore)
Rating assigned  with outlook
NA Bill discounting# NA NA NA 31.0 CRISIL A2+/ Watch Developing
NA Cash credit* NA NA NA 20.0 CRISIL A-/ Watch Developing
NA Cash credit & working capital demand loan NA NA NA 5.0 CRISIL A-/ Watch Developing
NA Letter of credit & bank guarantee$ NA NA NA 35.0 CRISIL A2+/ Watch Developing
NA Proposed letter of credit & bank guarantee NA NA NA 65.0 CRISIL A2+/ Watch Developing
NA Proposed long-term bank loan facility NA NA NA 197.29 CRISIL A-/ Watch Developing
NA Standby letter of credit NA NA NA 90.0
 
CRISIL A2+/ Watch Developing
NA Term loan NA NA 01-Oct-2022 178.71 Withdrawal
NA Channel financing NA NA NA 10.0
 
CRISIL A2+/ Watch Developing
*Includes sublimit of Rs 55 crore for bill discounting/invoice funding.
#Includes sublimit of Rs 10 crore for letter of credit/bank guarantee.
$Includes sublimit of inland/foreign letter of credit Rs 35 crore
Annexure - Rating History for last 3 Years
  Current 2017 (History) 2016  2015  2014  Start of 2014
Instrument Type Quantum Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  263.29  CRISIL A-/Watch Developing/ CRISIL A2+/Watch Developing  22-03-17  CRISIL A-/Watch Developing/ CRISIL A2+/Watch Developing  28-09-16  CRISIL A-/Stable/ CRISIL A2+  02-12-15  CRISIL A-/Watch Developing/ CRISIL A2+/Watch Developing  07-01-14  CRISIL A-/Stable  -- 
                13-04-15  CRISIL A-/Stable/ CRISIL A2+       
Non Fund-based Bank Facilities  LT/ST  190  CRISIL A2+/Watch Developing  22-03-17  CRISIL A2+/Watch Developing  28-09-16  CRISIL A2+  02-12-15  CRISIL A2+/Watch Developing  07-01-14  CRISIL A2+  -- 
Table reflects instances where rating is changed or freshly assigned. 'No Rating Change' implies that there was no rating change under the release.
 
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bill Discounting# 31 CRISIL A2+/Watch Developing Bill Discounting# 31 CRISIL A2+/Placed on 'Rating watch with Developing implications'
Cash Credit* 20 CRISIL A-/Watch Developing Cash Credit* 20 CRISIL A-/Placed on 'Rating watch with Developing implications'
Cash Credit & Working Capital demand loan 5 CRISIL A-/Watch Developing Cash Credit & Working Capital demand loan 5 CRISIL A-/Placed on 'Rating watch with Developing implications'
Channel Financing 10 CRISIL A-/Watch Developing Channel Financing 10 CRISIL A-/Placed on 'Rating watch with Developing implications'
Letter of credit & Bank Guarantee$ 35 CRISIL A2+/Watch Developing Letter of credit & Bank Guarantee$ 35 CRISIL A2+/Placed on 'Rating watch with Developing implications'
Proposed Letter of Credit & Bank Guarantee 65 CRISIL A2+/Watch Developing Proposed Letter of Credit & Bank Guarantee 65 CRISIL A2+/Placed on 'Rating watch with Developing implications'
Proposed Long Term Bank Loan Facility 197.29 CRISIL A-/Watch Developing Proposed Long Term Bank Loan Facility 197.29 CRISIL A-/Placed on 'Rating watch with Developing implications'
Standby Letter of Credit 90 CRISIL A2+/Watch Developing Standby Letter of Credit 90 CRISIL A2+/Placed on 'Rating watch with Developing implications'
Term Loan 178.71 Withdrawal Term Loan 178.71 CRISIL A-/Placed on 'Rating watch with Developing implications'
Total 632 -- Total 632 --
*Includes sublimit of Rs 55 crore for bill discounting/invoice funding.
#Includes sublimit of Rs 10 crore for letter of credit/bank guarantee.
$Includes sublimit of inland/foreign letter of credit Rs 35 crore
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Retailing Industry
CRISILs Criteria for Consolidation
Criteria for rating Short-Term Debt (including Commercial Paper)

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