Rating Rationale
August 22, 2019 | Mumbai
PC Jeweller Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.3937 Crore
Long Term Rating CRISIL BB+/Negative (Reaffirmed)
Short Term Rating CRISIL A4+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BB+/Negative/CRISIL A4+' ratings on the bank facilities of PC Jeweller Limited (PCJ; part of the PCJ group).

CRISIL had downgraded its ratings on the bank facilities of PCJ to 'CRISIL BB+/Negative/CRISIL A4+' from 'CRISIL BBB+/Negative/CRISIL A2' on June 07, 2019

The ratings continue to reflect the PCJ group's strong market position in manufacturing and retailing gold and diamond jewellery and the above-average capital structure. These strengths are partially offset by large working capital requirement and the risk of unfavourable regulatory changes.

Analytical Approach

CRISIL has combined the business and financial risk profiles of PCJ and its four wholly owned subsidiaries - PC Universal Pvt Ltd, Transforming Retail Pvt Ltd, Luxury Products Trendsetter Pvt Ltd, and PC Global Jewellers DMCC - collectively referred to as the PCJ group, as the entities have business and operational synergies. Moreover, PCJ had extended inter-corporate advances to the subsidiaries as they do not have bank lines of their own.

Please refer Annexure - List of Entities Consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths
* Strong market position: The group has a strong market position and a well - established brand in North India. As on June 30, 2019, it had 85 stores, expanding exponentially from three stores in fiscal 2008, thus increasing the geographic reach. The strong brand is backed by the 25-year-long experience of the promoters in the domestic and the export markets.
 
* Above-average capital structure: Capital structure should remain above average: total outside liabilities to tangible networth ratio was 0.88 times as on June 30, 2019 vis-a-vis 0.94 time as on March 31, 2019, with limited capital expenditure (capex).
 
Weaknesses
* Large working capital requirement: Operations are working capital-intensive: inventory, high at 218 days as on March 31, 2019, has remained at 220 days over the past few years. Furthermore, receivables outstanding at Rs 1618 crore as on June 30, 2019 (Rs 1733 crore as on March 31, 2019) continue to constrain the working capital cycle. Despite expected addition of stores, inventory is expected at 200-210 days over the medium term, with improved sales per square foot. On account of credit of up to 180 days offered to overseas buyers, gross current assets are expected at 300 days over the medium term, driven by receivables of 80-85 days.
 
* Exposure to the risk of unfavourable regulatory changes: The jewellery sector depends on the import of gold, which forms an important part of India's foreign exchange outgo and current account deficit (CAD). In the past, the government has undertaken several regulatory measures to curb the import of gold to control the CAD, including the following:
  • Increase in import duty to 10% from 2%
  • Introduction of the 80:20 rule (scrapped in fiscal 2015)
  • Discontinuation of the gold-on-loan scheme (restarted in fiscal 2015)
  • Modification of the gold deposit scheme; introduction of excise duty of 1%
  • Requirement of permanent account number card for purchases of over Rs 2 lakh
  • Introduction of the sovereign gold bond scheme to shift consumer preference away from physical gold
The introduction of the goods and service tax is, however, expected to benefit organised jewellers, including the PCJ group. Nevertheless, the performance of these players will continue to be susceptible to adverse regulatory changes.
Liquidity

Liquidity is expected to remain moderate, with fund-based and non-fund-based bank limit utilisation averaging 90% over the 12 months through May 2019. Accrual should sufficiently cover maturing debt over the medium term in the absence of any major debt-funded capex. Current ratio is expected at 2 times over the medium term. However, export receivables recovery will remain a key monitorable over the medium term and any deviation from expected recovery may remain credit sensitivity factors.

Outlook: Negative

CRISIL believes the PCJ group's liquidity will remain constrained over the medium term due to increased risk of export receivables and significantly diminished ability to raise funds from capital markets due to depletion of market capitalisation. The ratings may be downgraded if increased working capital requirement due to store expansion or any unexpected delay in recovery of export receivables weakens liquidity. The outlook may be revised to 'Stable' if higher recovery of receivables from export debtors strengthens liquidity. 

About the Group

Established in 2005, Delhi-based PCJ manufactures, retails, and exports jewellery. Its product range includes gold, diamond, and other jewellery and silver articles.

The company has four subsidiaries: PC Universal Pvt Ltd, Transforming Retail Pvt Ltd, Luxury Products Trendsetter Pvt Ltd, and PC Jeweller DMCC (incorporated in Dubai).

On a standalone basis, net loss was Rs 2.8 crore on net sales of Rs 8,639 crore in fiscal 2019 against net profit of Rs 567.4 crore on net sales of Rs 9,485.5 the previous fiscal.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue Rs Cr. 8680 9612
Profit After Tax (PAT) Rs Cr. 0.61 535.6
PAT Margin % 0.0 5.6
Adjusted Debt/Adjusted Networth Times 0.54 0.28
Interest coverage Times 0.8 3.2

Any other information
Recently, PCJ announced that it will not be going ahead with the plans to de-merge its export business from its domestic operations, against CRISIL's earlier understanding. 

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon
Rate (%)
Maturity Date Issue
Size
(Rs Crore)
Rating Assigned with Outlook
NA Fund-Based Facilities NA NA NA 2197.14 CRISIL BB+/Negative
NA Foreign Exchange Forward NA NA NA 53.76 CRISIL A4+
NA Non-Fund Based Limit NA NA NA 1210.03 CRISIL A4+
NA Non-Fund Based Limit NA NA NA 64 CRISIL BB+/Negative
NA Long-Term Loan NA 11.85 31-Mar-2021 87 CRISIL BB+/Negative
NA Proposed Standby Line of Credit NA NA NA 67.25 CRISIL BB+/Negative
NA Standby Line of Credit NA NA NA 107.75 CRISIL BB+/Negative
NA Proposed Fund-Based Bank Limits NA NA NA 128.83 CRISIL BB+/Negative
NA Proposed Non Fund based limits NA NA NA 21.24 CRISIL A4+
 
Annexure - List of Entities Consolidated
Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
PC Universal Pvt Ltd Full Wholly owned subsidiaries and business synergies
Transforming Retail Pvt Ltd Full Wholly owned subsidiaries and business synergies
Luxury Products Trendsetter Pvt Ltd Full Wholly owned subsidiaries and business synergies
PC Global Jewellers DMCC Full Wholly owned subsidiaries and business synergies
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  2641.73  CRISIL BB+/Negative/ CRISIL A4+  07-06-19  CRISIL BB+/Negative/ CRISIL A4+  01-08-18  CRISIL BBB+/Negative/ CRISIL A2  10-08-17  CRISIL A+/Stable/ CRISIL A1  23-12-16  CRISIL A/Stable/ CRISIL A1  CRISIL A/Stable/ CRISIL A1 
        21-05-19  CRISIL BBB+/Negative/ CRISIL A2  29-06-18  CRISIL A/Negative/ CRISIL A1      12-10-16  CRISIL A/Stable/ CRISIL A1   
            03-05-18  CRISIL A+/Watch Negative/ CRISIL A1/Watch Negative      02-02-16  CRISIL A/Stable/ CRISIL A1   
Non Fund-based Bank Facilities  LT/ST  1295.27  CRISIL BB+/Negative/ CRISIL A4+  07-06-19  CRISIL BB+/Negative/ CRISIL A4+  01-08-18  CRISIL BBB+/Negative/ CRISIL A2  10-08-17  CRISIL A1  23-12-16  CRISIL A1  CRISIL A1 
        21-05-19  CRISIL BBB+/Negative/ CRISIL A2  29-06-18  CRISIL A1      12-10-16  CRISIL A/Stable/ CRISIL A1   
            03-05-18  CRISIL A1/Watch Negative      02-02-16  CRISIL A1   
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Foreign Exchange Forward 53.76 CRISIL A4+ Foreign Exchange Forward 53.76 CRISIL A4+
Fund-Based Facilities 2197.14 CRISIL BB+/Negative Fund-Based Facilities 2197.14 CRISIL BB+/Negative
Long Term Loan 87 CRISIL BB+/Negative Long Term Loan 87 CRISIL BB+/Negative
Non-Fund Based Limit 1210.03 CRISIL A4+ Non-Fund Based Limit 1210.03 CRISIL A4+
Non-Fund Based Limit 64 CRISIL BB+/Negative Non-Fund Based Limit 64 CRISIL BB+/Negative
Proposed Fund-Based Bank Limits 128.83 CRISIL BB+/Negative Proposed Fund-Based Bank Limits 128.83 CRISIL BB+/Negative
Proposed Non Fund based limits 21.24 CRISIL A4+ Proposed Non Fund based limits 21.24 CRISIL A4+
Proposed Standby Line of Credit 67.25 CRISIL BB+/Negative Proposed Standby Line of Credit 67.25 CRISIL BB+/Negative
Standby Line of Credit 107.75 CRISIL BB+/Negative Standby Line of Credit 107.75 CRISIL BB+/Negative
Total 3937 -- Total 3937 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Fast Moving Consumer Goods Industry
CRISILs Approach to Recognising Default
CRISILs Bank Loan Ratings
CRISILs Criteria for Consolidation
The Rating Process

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