Rating Rationale
October 06, 2022 | Mumbai
PVR Limited
Rating continues on 'Watch Positive’; 'CRISIL A1+' assigned to Commercial Paper; Rated amount enhanced for Bank Debt
 
Rating Action
Total Bank Loan Facilities RatedRs.1133.33 Crore (Enhanced from Rs.1033.33 Crore)
Long Term RatingCRISIL AA-/Watch Positive (Continues on 'Rating Watch with Positive Implications')
 
Rs.50 Crore Commercial PaperCRISIL A1+ (Assigned)
Rs.100 Crore (Reduced from Rs.250 Crore) Long Term Principal Protected Market Linked DebenturesCRISIL PPMLD AA- r /Watch Positive (Continues on 'Rating Watch with Positive Implications')
Rs.5 Crore Non Convertible DebenturesCRISIL AA-/Watch Positive (Continues on 'Rating Watch with Positive Implications')
Rs.10 Crore Non Convertible DebenturesCRISIL AA-/Watch Positive (Continues on 'Rating Watch with Positive Implications')
Rs.5 Crore Non Convertible DebenturesCRISIL AA-/Watch Positive (Continues on 'Rating Watch with Positive Implications')
Rs.30 Crore Non Convertible DebenturesCRISIL AA-/Watch Positive (Continues on 'Rating Watch with Positive Implications')
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has assigned ‘CRISIL A1+’ ratings to the commercial paper programme of the PVR Limited (PVR). The ratings on the long-term bank facilities and debt instruments continues to be on ‘Rating Watch with Positive Implications’.

 

The rating continues to reflect visibility of healthy operating performance in 2HFY23 (after a temporary blip seen over past 2 months because of weaker content and social media protests around some content). Strong content pipeline and festive season should support the healthy operating performance. This along with screen additions and sustained higher average ticket prices (ATP), spend per head (SPH) on food & beverages and recovery in advertising income should aid in revenue and operating profits surpassing pre-pandemic levels for the company during fiscal 2023. As a result, financial risk profile too is expected to see continued improvement, aided by strong cash accruals and maintenance of healthy liquidity.

 

The watch continuation factors in pending approvals for proposed merger of PVR and INOX Leisure Ltd. CRISIL Ratings believes that amalgamation of these entities would help the merged entity to lead the multiplex sector with a significant scale and market share. Moreover, expected revenue and cost synergies post-merger should benefit operating efficiencies in both operational as well as capital expenditure. As a result, the business as well as financial risk profiles of the merged entity is expected to improve significantly. CRISIL Ratings will continue to closely monitor the said transaction and will remove the ratings from watch and take a final rating action once the transaction is concluded.

 

The company’s liquidity benefitted significantly from the various equity raises undertaken over the past two years. Cash and bank balance and other liquid investments stood at above Rs 570 crore as on August 31, 2022. Healthy cash accruals along with strong liquidity position should sufficiently cover debt obligation and capital expenditure (capex) in fiscal 2023. Sustained improvement in revenue and operating margin, along with maintenance of healthy liquidity, will continue to be monitored.

 

The ratings continue to consider strong market position and established brand of PVR, improving operating efficiency, and healthy financial risk profile and liquidity. These strengths are partially offset by exposure to risks inherent in the film exhibition business.

Analytical Approach

CRISIL Ratings has combined the business and financial risk profiles of PVR; its subsidiaries, PVR Pictures Ltd, PVR Lanka Ltd, Zea Maize Pvt Ltd and the joint venture (JV), Vkaao Entertainment Pvt Ltd. The entities, collectively referred to herein as PVR, are in the same business and have common promoters.

 

Please refer Annexure - List of entities consolidated, which captures the list of entities considered and their analytical treatment of consolidation

Key Rating Drivers & Detailed Description

Strengths:

 

  • Healthy operating efficiency: After reporting operating losses in fiscal 2021 and fiscal 2022, PVR reported operating profit (ex-Ind AS-116 adjustment) of Rs 188 crore in the first quarter of fiscal 2023 (operating margins of 19.1%). This is healthy when compared to operating margin of 17.6% in fiscal 2020 and 19.0% in fiscals 2019.

 

Moreover, key operating parameters such as ATP and spends per head SPH on food & beverages stood higher at Rs 250 and Rs 134 respectively, during the first quarter of fiscal 2023 as compared to Rs 204 and Rs 99 respectively, in fiscal 2020. Although the operating profits may be constrained during the second quarter of this fiscal due to weak content performance, however it is expected to be better than pre-pandemic levels for fiscal 2023 given the upcoming festive season, strong content pipeline and increase in overall operating screen portfolio. Sustenance of healthy operating performance during the rest of the year will remain a key monitorable.

 

Moreover, post-merger, expected synergies should also benefit operating efficiency of the merged entity.

 

  • Healthy financial risk profile: Given a strong rebound in operating performance, the cash accruals should support the financial risk profile of the company. Debt is estimated to be around Rs 1350-1400 crore by end of fiscal 2023 with an operating profit estimate of Rs 600-650 crore. Therefore, the debt protection metrics are expected to remain healthy with interest cover of more than 4 times for the fiscal.

 

Moreover, company has a strong ability to raise funds from capital markets as was exhibited through Rs 1,100 crore of equity raised during fiscal 2021 and 2022 when the operations were impacted by the pandemic.

 

Weakness:

  • Exposure to risks inherent in the film exhibition business: Fluctuations in profitability, inherent in the film exhibition business, will continue to affect operations, though the impact should be cushioned marginally by the large scale of operations and diversified revenue. Multiplex players, given their high fixed costs, should remain dependent on occupancy, which is driven by the success of films. Other forms of entertainment and new content distribution platforms, including over-the-top, will continue to expose the company to challenges of sustaining profitability and growth.

Liquidity: Strong

Liquidity was more than Rs 570 crore as on June 30, 2022. Company also had Rs 150 crore of bank limits unutilized at June 2022. Moreover, cash accruals are expected to remain healthy at over Rs 550 crore for fiscal 2023. This should remain sufficient to service debt repayment obligation of Rs 385 crore during the balance part of the fiscal. Capex plans, estimated at Rs 400-450 crore for fiscal 2023 should be prudently funded through a mix of debt and internal accruals.

Rating Sensitivity factors

Upward factors

  • Successful completion of the proposed merger with INOX Leisure.
  • Significant improvement in operating profits leading to net debt to earnings before interest, taxes, depreciation, and amortisation (EBITDA) ratio sustaining below 1.0 times
  • Steady recovery in revenue resulting in strong rebound in EBITDA margin

 

Downward factors

  • Weakening of the capital structure, with net debt to EBITDA ratio sustaining above 2.0 times
  • Sustained impact on revenues as well as profitability due to other forms of entertainment and new content distribution platforms, including over-the-top

About the Company

PVR was established in 1995 as a 60:40 JV between Priya Exhibitors Pvt Ltd and Village Roadshow Ltd (VRL), a world leader in the multiplex business. In 1995, PVR took a single-screen cinema hall, Anupam, in Saket, Delhi, on lease and converted it into a four-screen multiplex. The hall started operations in 1997 as PVR Anupam and was the first multiscreen cineplex in India. As part of its global business strategy, VRL exited the JV in 2002.

 

In November 2012, PVR acquired Cinemax, strengthening its presence in west India. Cinemax operated in 39 locations with 138 screens. This acquisition made PVR the largest multiplex operator in India. In May 2016, it completed the acquisition of DT Cinemas' 32 screens (29 operational and three upcoming) for a consideration of Rs 433 crore. In January 2017, Warburg Pincus Llc acquired a 14% stake in the company, with 9% from its current shareholders (Multiples Private Equity Fund I Ltd) and 5% from the promoters. Thereafter, in August 2018, PVR acquired SPI Cinemas, which further added 76 screens to the company’s portfolio.

 

Net profit was Rs 53 crore on operating revenue of Rs 981 crore for the three months ended June 30, 2022, as compared to net loss of Rs 220 crore on operating revenue of Rs 59 crore in the corresponding period of the previous fiscal.

Key Financial Indicators

As on / for the period ended March 31   2022 2021
Operating revenue Rs crore 1331 274
Profit after tax (PAT) Rs crore -489 -762
PAT margin % -37 -278
Adjusted debt/adjusted networth Times 1.24 0.82
Interest coverage Times -1.5 -3

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name of
instrument
Date of
allotment
Coupon
rate (%)
Maturity
date
Issue size
(Rs crore)
Complexity 
levels
Rating assigned
with outlook
NA Non Convertible Debentures* NA NA NA 50 Simple CRISIL AA-/Watch Positive
NA Long Term Principal Protected Market Linked Debentures* NA NA NA 100 Highly complex CRISIL PPMLD AA-r/Watch Positive
NA Term Loan NA NA 30-Jun-27 317.2 NA CRISIL AA-/Watch Positive
NA Term Loan NA NA 31-Oct-27 246.42 NA CRISIL AA-/Watch Positive
NA Term Loan NA NA 30-Jun-27 186.75 NA CRISIL AA-/Watch Positive
NA Term Loan NA NA 26-Oct-27 150 NA CRISIL AA-/Watch Positive
NA Term Loan NA NA 29-Dec-25 56.65 NA CRISIL AA-/Watch Positive
NA Term Loan NA NA 28-Jun-26 52.79 NA CRISIL AA-/Watch Positive
NA Long Term Loan NA NA 30-Sep-25 100 NA CRISIL AA-/Watch Positive
NA Overdraft Facility NA NA NA 9 NA CRISIL AA-/Watch Positive
NA Overdraft Facility NA NA NA 5 NA CRISIL AA-/Watch Positive
NA Proposed Long Term Bank Loan Facility NA NA NA 9.52 NA CRISIL AA-/Watch Positive
NA Commercial Paper NA NA 7-365 Days 50 Simple CRISIL A1+

*Not yet issued

Annexure – List of entities consolidated

Names of Entities Consolidated

Extent of Consolidation

Rationale for Consolidation

PVR Pictures Ltd

Full consolidation

Subsidiaries

P V R Lanka Ltd

Full consolidation

Subsidiaries

Zea Maize Pvt Ltd

Full consolidation

Subsidiaries

Vkaao Entertainment Pvt Ltd

Equity method

JV

Annexure - Rating History for last 3 Years
  Current 2022 (History) 2021  2020  2019  Start of 2019
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 1133.33 CRISIL AA-/Watch Positive 19-09-22 CRISIL AA-/Watch Positive 23-09-21 CRISIL A+/Negative / CRISIL A1 07-12-20 CRISIL AA/Negative / CRISIL A1+ 08-01-19 CRISIL AA-/Stable CRISIL AA-/Stable
      -- 01-04-22 CRISIL A+/Watch Positive 16-04-21 CRISIL AA-/Negative / CRISIL A1+ 06-10-20 CRISIL AA/Negative   -- --
      -- 23-03-22 CRISIL A+/Stable   -- 14-09-20 CRISIL AA/Watch Negative   -- --
      --   --   -- 23-03-20 CRISIL AA/Watch Negative   -- --
      --   --   -- 31-01-20 CRISIL AA/Stable   -- --
Commercial Paper ST 50.0 CRISIL A1+   --   --   --   -- --
Non Convertible Debentures LT 50.0 CRISIL AA-/Watch Positive 19-09-22 CRISIL AA-/Watch Positive 23-09-21 CRISIL A+/Negative 07-12-20 CRISIL AA/Negative 08-01-19 CRISIL AA-/Stable CRISIL AA-/Stable
      -- 01-04-22 CRISIL A+/Watch Positive 16-04-21 CRISIL AA-/Negative 06-10-20 CRISIL AA/Negative   -- --
      -- 23-03-22 CRISIL A+/Stable   -- 14-09-20 CRISIL AA/Watch Negative   -- --
      --   --   -- 23-03-20 CRISIL AA/Watch Negative   -- --
      --   --   -- 31-01-20 CRISIL AA/Stable   -- --
Long Term Principal Protected Market Linked Debentures LT 100.0 CRISIL PPMLD AA- r /Watch Positive 19-09-22 CRISIL PPMLD AA- r /Watch Positive 23-09-21 CRISIL PPMLD A+ r /Negative 07-12-20 CRISIL PPMLD AA r /Negative   -- --
      -- 01-04-22 CRISIL PPMLD A+ r /Watch Positive 16-04-21 CRISIL PPMLD AA- r /Negative 06-10-20 CRISIL PPMLD AA r /Negative   -- --
      -- 23-03-22 CRISIL PPMLD A+ r /Stable   --   --   -- --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Long Term Loan 100 ICICI Bank Limited CRISIL AA-/Watch Positive
Overdraft Facility 9 IndusInd Bank Limited CRISIL AA-/Watch Positive
Overdraft Facility 5 IDFC FIRST Bank Limited CRISIL AA-/Watch Positive
Proposed Long Term Bank Loan Facility 9.52 Not applicable CRISIL AA-/Watch Positive
Term Loan 317.2 HDFC Bank Limited CRISIL AA-/Watch Positive
Term Loan 246.42 IndusInd Bank Limited CRISIL AA-/Watch Positive
Term Loan 186.75 Axis Bank Limited CRISIL AA-/Watch Positive
Term Loan 52.79 ICICI Bank Limited CRISIL AA-/Watch Positive
Term Loan 56.65 Kotak Mahindra Bank Limited CRISIL AA-/Watch Positive
Term Loan 150 IDFC FIRST Bank Limited CRISIL AA-/Watch Positive

This Annexure has been updated on 06-Oct-2022 in line with the lender-wise facility details as on 06-Oct-2022 received from the rated entity.

Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
CRISILs Criteria for Consolidation

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