Rating Rationale
March 30, 2019 | Mumbai
Panache Digilife Limited
'CRISIL BBB-/Stable/CRISIL A3' assigned to bank debt
 
Rating Action
Total Bank Loan Facilities Rated Rs.33 Crore
Long Term Rating CRISIL BBB-/Stable (Assigned)
Short Term Rating CRISIL A3 (Assigned)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has assigned its 'CRISIL BBB-/Stable/CRISIL A3' ratings on the bank facilities of Panache Digilife Limited (PDL).
 
The ratings reflect extensive experience of promoters in information technology (IT) industry, established customer and supplier relationship and strong financial risk profile. These strengths are partially offset by modest scale of operations and working capital intensity in operations due to skewness in revenues.

Analytical Approach

For arriving at the ratings, CRISIL has consolidated the financials of PDL and its wholly owned subsidiary 'Wemart Global FZE'.

Please refer Annexure - List of entities consolidated , which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths:
* Extensive experience of promoters: The promoters, Mr. Amit Rambhia and Mr. Nikit Rambhia have experience of more than 2 decades in the IT industry. The company benefits from their experience and understanding of the dynamics of the industry. They have developed relationship with its customers and suppliers over the years. This has led to revenue growth to Rs.102.59 crore in fiscal 2018 from Rs.48.29 crore in fiscal 2016. The revenues are expected to increase backed by strong order book position.
 
* Established customer and supplier relationship and diverse revenue profile: The company majorly caters to B2B clients and the products derive application across diverse industrial sectors such as education institutes, banks, ecommerce, transportation, hospitality, and IT companies.  The company provides wide range of IT hardware and embedded solutions with products ranging from thin clients, POS, digital signage, and Compute Device. It has added television and AquaTatva (water ionizers) in near past.
 
* Strong financial risk profile: As on March 31, 2018, networth was strong at Rs 27.80 crore, supported by steady accretion to reserve. The capital structure was comfortable as indicated by a gearing of 0.48 times and total outside liabilities to adjusted net worth of 2.2 times, as on March 31, 2018. Debt protection metrics is adequate as indicated by the interest coverage of 6.16 times and net cash accruals to total debt (NCATD) of 0.36 times for fiscal 2018. With strong accruals and moderate debt, the financial risk profile is expected to remain at similar levels over the medium term.
 
Weaknesses:
* Modest scale of operations and susceptibility to intense competition: The company has a modest scale of operations as reflected in revenues of Rs.102.59 crore for fiscal 2018. The industry is highly competitive with the presence of both organised and unorganised players which restricts the bargaining power with large customers and passing on increase in raw material cost to customers, thus constraining profitability.
 
* Large working capital requirement: The operations are working capital intensive, marked by gross current assets (GCA) of 307 days as on March 31, 2018. This is on account of high debtor of 173 days due to 50% revenues being booked in last quarter of financial year and high inventory levels that need to be maintained according to customer's demand for products. CRISIL believes that the operations of the company will remain working capital intensive over the medium term.
Liquidity

PDL has adequate liquidity driven by expected cash accruals of about Rs.4-5 crore in fiscal 2019 and fiscal 2020 and cash and cash equivalents of Rs. 2.31 crores as on March 31, 2018. The fund based limits of Rs.20 crore, is utilized 88% on an average over the 11 months ended February 2019. The company has long term repayment obligations around Rs.0.58 crore in fiscal 2019. The liquidity is supported by funding support from promoters in the form of unsecured loans. CRISIL expects internal accruals, cash & cash equivalents and unutilized bank lines, supported further by fund support by promoters to be sufficient to meet its repayment obligations as well as incremental working capital requirements. 

Outlook: Stable

CRISIL believes PDL will continue to benefit over the medium term from its promoter's experience in the IT industry. The outlook may be revised to 'Positive' if increase in the scale of operations and operating profitability, and improvement in the working capital cycle, strengthens financial risk profile. The outlook may be revised to 'Negative' if a significant decline in revenues or profitability, or large, debt-funded capital expenditure, or stretch in working capital cycle, weakens the financial risk profile and liquidity.

About the Company

PDL, incorporated in 2007, by Mr. Amit Rambhia and Mr. Nikit Rambhia undertakes assembling and customization of computer systems and provides wide range of IT infrastructure products and embedded solutions such as telematics, retail IoT etc. The company has a manufacturing unit in Daman & Bhiwandi and is listed on National Stock Exchange - SME Emerge platform.

Key Financial Indicators
Particulars Unit 2018 2017
Revenue Rs. Cr. 102.59 78.77
Profit after tax Rs. Cr. 7.14 7.07
PAT Margins % 4.7 5.6
Adjusted Debt/Adjusted Net worth Times 0.48 2.02
Interest coverage Times 6.16 3.97

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
rate (%)
Maturity date Issue size
(Rs cr)
Rating assigned
with outlook
NA Letter of credit & Bank Guarantee NA NA NA 9 CRISIL A3
NA Cash Credit NA NA NA 20 CRISIL BBB-/Stable
NA Proposed Long Term Bank Loan Facility NA NA NA 4 CRISIL BBB-/Stable
 
 
Annexure - List of entities consolidated
Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
Wemart Global FZE Full Wholly owned subsidiary
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  24.00  CRISIL BBB-/Stable    --    --    --    --  -- 
Non Fund-based Bank Facilities  LT/ST  9.00  CRISIL A3    --    --    --    --  -- 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Proposed Long Term Bank Loan Facility 4 CRISIL BBB-/Stable -- 0 --
Cash Credit 20 CRISIL BBB-/Stable -- 0 --
Letter of credit & Bank Guarantee 9 CRISIL A3 -- 0 --
Total 33 -- Total 0 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings
CRISILs Criteria for Consolidation

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