Rating Rationale
December 31, 2018 | Mumbai
Pidilite Industries Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.367 Crore
Long Term Rating CRISIL AAA/Stable (Reaffirmed)
Short Term Rating CRISIL A1+ (Reaffirmed)
 
Rs.250 Crore Short Term Debt Programme  CRISIL A1+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL AAA/Stable/CRISIL A1+' ratings on bank facilities and debt programme of Pidilite Industries Limited (Pidilite).
 
CRISIL's ratings continue to reflect Pidilite's leadership in the Adhesives and Sealants segment, strong brands backed by extensive marketing, the diversified distribution network, and a healthy financial risk profile. These strengths are partially offset by competition in the industrial chemicals segment, and modest performance of overseas subsidiaries.

Analytical Approach

CRISIL has combined the business and financial risk profiles of Pidilite and its 28 subsidiaries, 1 associate and 1 joint venture to the extent of its shareholding in these entities since these have significant business and financial linkages and are under common management.
 
Please refer Annexure - Details of consolidation, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths
* Leading position in the consumer adhesive and sealant market
Pidilite is the largest player in the consumer adhesive and sealant industry. It is an iconic brand in the domestic adhesives segment, where it is synonymous with the product itself. It has leveraged Fevicol's favourable market presence to acquire and develop new products and variants and build its market position. Having a well-established brand and the ability to customise the product portfolio provide the company, a competitive edge over unorganised players.
 
Furthermore, apart from steady growth in the adhesive and sealant categories, Pidilite is also likely to see healthy double digit growth in newer categories such as waterproofing and floor coating in the medium term. Additionally, increasing focus on some of the overseas markets (few countries in South & South East Asia, Central Africa and Middle East) will also support the growth in the medium term.
 
* Strong brand management, backed by extensive marketing and distribution network
The strong brand equity is backed by greater focus on quality, the diversified distribution network, and strong advertising support. Over the years, the company has imparted brand equity to commoditised products, through its aggressive and innovative marketing style. It has also developed an extensive pan-India network, comprising over 5,000 distributors, servicing 200,000 dealers, retailers and contractors. The company's presence across price points and categories acts as an effective barrier against competition.
 
* Strong financial risk profile
Financial risk profile is marked by a healthy networth and gearing, and strong debt protection metrics. Networth may improve further, led by healthy accretion to reserves over the medium term.  The company is likely to maintain its near debt-free status over the medium term, given that its annual capital expenditure (capex) requirement will be met through internal accrual. The polychloroprene rubber project has been put on hold, and the management is looking for a strategic partner to invest and take the project forward. Any additional investment in the project will be a key rating sensitivity factor.
 
Weakness
* Moderate profitability and volatility in the industrial chemicals segment
The industrial specialty chemicals segment, which is a bulk commodity business, includes industrial adhesives, synthetic resins, organic pigments, and surfactants, and accounted for 16% of total revenue for fiscal 2018. Competition from international and domestic players limits the scope for passage of any hike in cost to customers.
 
* Weak, though improving, performance of overseas subsidiaries
Performance of overseas subsidiaries, which account for 8% of overall revenue, has sustained and earnings before interest, depreciation, tax, and amortisation (EBIDTA) has been positive since fiscal 2018. However, these subsidiaries, specifically in Brazil and the Middle East, operate on a smaller scale, with high input costs, and face competition and economic challenges. While the Brazilian subsidiary has been able to trim its losses by improving the operating efficiency, the Middle East facility was commercialised in fiscal 2016, and is currently on a ramp-up mode. Performance of international subsidiaries should improve gradually over the medium term.
Outlook: Stable

CRISIL believes operating performance of Pidilite will remain strong, and the management will remain focused on growing the business in existing product lines where it has an established market position.

Downside scenario
* Significant weakening of operating performance or profitability
* Substantial capital expenditure, acquisition or unrelated diversification, leading to gearing of over 0.3 time and substantial erosion of liquidity
 
Liquidity
Liquidity should remain adequate, aided by sufficient net cash accrual, the surplus cash and cash equivalent, and the bank limit being unutilised for the six months through November 2018. The company has debt free balance sheet and expected net cash accrual of over Rs 700 crore per annum should suffice to cover the working capital and capex requirement in the medium term. Moreover, the company has a surplus cash and cash equivalent of around Rs 1,300 crore as on March 31, 2018.

About the Company

Pidilite commenced operations in 1969, with two main divisions: pigment emulsions and adhesives. Over the years, the company diversified into branded consumer and bazaar products, and industrial specialty chemicals, which accounted for 84% and 16%, respectively, of sales in fiscal 2018. Besides the mother brand, Fevicol, prominent brands include Steelgrip, Dr. Fixit, M-seal, Fevicryl, Fevikwik, Fevistik, Fevilite, Fevibond, and Acron. The company has 23 manufacturing plants, in Mumbai, Mahad, Panvel, Taloja, all in Maharashtra; Vapi, Gujarat; Daman, Union Territory of Daman and Diu; and Baddi and Kala Amb, Himachal Pradesh. To diversify its revenue stream and facilitate global reach, the company has subsidiaries in the US and UAE, Brazil, Thailand, Bangladesh, Indonesia, Egypt, Singapore, Sri Lanka, and China.
 
For the half year ended September 30, 2018, the company reported revenue of Rs. 3592 crore (Rs. 3050 crore for the half year ended September 30, 2017) and net profit of Rs. 472 crore (Rs. 479 crore).

Key Financial Indicators
Particulars Unit 2018 2017
Revenue Rs crore 6083 5620
Adjusted profit after tax (APAT) Rs crore 966 863
APAT margin % 15.9 15.4
Adjusted gearing Times 0.04 0.03
Interest coverage Times 89.3 92.7

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size
(Rs crore)
Rating assigned
with outlook
NA Short Term Debt NA NA 7-365 days 250 CRISIL A1+
NA Fund-Based Facilities# NA NA NA 25 CRISIL AAA/Stable
NA Fund-Based Facilities## NA NA NA 105 CRISIL AAA/Stable
NA Fund-Based Facilities^ NA NA NA 50 CRISIL AAA/Stable
NA Fund-Based Facilities NA NA NA 100 CRISIL AAA/Stable
NA Non-Fund Based Limit@@ NA NA NA 37 CRISIL A1+
NA Non-Fund Based Limit@ NA NA NA 50 CRISIL A1+
#Fully interchangeable with working capital demand loan/letter of credit/bank guarantee /stand-by line of credit facilities
## Rs 105 crore interchangeable with working capital demand loan/letter of credit/bank guarantee /stand-by line of credit facilities
^ Interchangeable with working capital demand loan/letter of credit/bank guarantee /stand-by line of credit facilities
@@ interchangeable with pre-shipment credit (PC), post-shipment credit (PSC), standby letter of credit (SBLC),bill discounting, overdraft (OD), letter of credit, bank Guarantees (BG's) , buyers credit and Foreign exchange hedge limits
@Fully interchangeable with letter of credit/bank guarantee
 
Annexure - Details of consolidation
S No Name of Associate/Subsidiary
Fully Consolidated Associates/Subsidiaries
1 Fevicol Company Ltd
2 Bhimad Commercial Company Pvt Ltd
3 Madhumala Traders Pvt Ltd
4 Nitin Enterprises
5 Pidilite International Pte Ltd
6 Pidilite Middle East Ltd
7 Pulvitec do Brasil Industria e Commercio de Colas e Adesivos Ltda
8 Pidilite USA Inc
9 PT Pidilite Indonesia
10 Pidilite Specialty Chemicals Bangladesh Pvt Ltd
11 Pidilite Innovation Centre Pte Ltd
12 Pidilite Industries Egypt SAE
13 Pidilite Bamco Ltd
14 Pidilite Chemical PLC
15 PIL Trading (Egypt) Company
16 Pidilite Industries Trading (Shanghai) Co Ltd
17 Nebula East Africa Pvt Ltd
18 Building System Solution Trading LLC
Partially Consolidated Associates/Subsidiaries
19 Pagel Concrete Technologies Pvt Ltd
20 Building Envelope Systems India Ltd
21 Percept Waterproofing Services Ltd
22 Hybrid Coatings
23 Pidilite MEA Chemicals LLC
24 Bamco Supply and Services Ltd
25 Nina Waterproofing Systems Pvt Ltd
26 ICA Pidilite Pvt Ltd
27 CIPY Poly urethanes Pvt Ltd
28 Pidilite Lanka (Pvt) Ltd
29 Nina Lanka Construction Technologies (Pvt) Ltd
30 Vinyl Chemicals (India) Ltd (Associate)
31 Plus Call Technical Services LLC (Joint Venture)
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Short Term Debt  ST  250.00  CRISIL A1+      29-12-17  CRISIL A1+  23-11-16  CRISIL A1+  20-11-15  CRISIL A1+  CRISIL A1+ 
            04-07-17  CRISIL A1+  13-10-16  CRISIL A1+  10-11-15  CRISIL A1+   
                12-04-16  CRISIL A1+       
Fund-based Bank Facilities  LT/ST  280.00  CRISIL AAA/Stable      29-12-17  CRISIL AAA/Stable  23-11-16  CRISIL AAA/Stable  20-11-15  CRISIL AA+/Positive  CRISIL AA+/Stable/ CRISIL A1+ 
            04-07-17  CRISIL AAA/Stable  13-10-16  CRISIL AAA/Stable  10-11-15  CRISIL AA+/Positive/ CRISIL A1+   
                12-04-16  CRISIL AA+/Positive       
Non Fund-based Bank Facilities  LT/ST  87.00  CRISIL A1+      29-12-17  CRISIL A1+  23-11-16  CRISIL A1+  20-11-15  CRISIL A1+  -- 
            04-07-17  CRISIL A1+  13-10-16  CRISIL A1+       
                12-04-16  CRISIL A1+       
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Fund-Based Facilities# 25 CRISIL AAA/Stable Fund-Based Facilities# 25 CRISIL AAA/Stable
Fund-Based Facilities## 105 CRISIL AAA/Stable Fund-Based Facilities## 105 CRISIL AAA/Stable
Fund-Based Facilities^ 50 CRISIL AAA/Stable Fund-Based Facilities^ 50 CRISIL AAA/Stable
Fund-Based Facilities 100 CRISIL AAA/Stable Fund-Based Facilities 100 CRISIL AAA/Stable
Non-Fund Based Limit@@ 37 CRISIL A1+ Non-Fund Based Limit@@ 37 CRISIL A1+
Non-Fund Based Limit@ 50 CRISIL A1+ Non-Fund Based Limit@ 50 CRISIL A1+
Total 367 -- Total 367 --
#Fully interchangeable with working capital demand loan/letter of credit/bank guarantee /stand-by line of credit facilities
## Rs 105 crore interchangeable with working capital demand loan/letter of credit/bank guarantee /stand-by line of credit facilities
^ Interchangeable with working capital demand loan/letter of credit/bank guarantee /stand-by line of credit facilities
@@ interchangeable with pre-shipment credit (PC), post-shipment credit (PSC), standby letter of credit (SBLC),bill discounting, overdraft (OD), letter of credit, bank Guarantees (BG's) , buyers credit and Foreign exchange hedge limits
@Fully interchangeable with letter of credit/bank guarantee
 
 
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Petrochemical Industry
CRISILs Criteria for Consolidation
CRISILs Criteria for rating short term debt

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