Rating Rationale
December 21, 2020 | Mumbai
Premier Polyfilm Limited
Ratings reaffirmed at 'CRISIL BBB / Stable / CRISIL A3+ '
 
Rating Action
Total Bank Loan Facilities RatedRs.38 Crore
Long Term RatingCRISIL BBB/Stable (Reaffirmed)
Short Term RatingCRISIL A3+ (Reaffirmed)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BBB/Stable/CRISIL A3+' ratings on the bank facilities of Premier Polyfilm Ltd (PPL).
 
The ratings continue to reflect PPL's established market position in the polyvinyl chloride (PVC) flooring market and a comfortable financial risk profile. These strengths are partially offset by vulnerability of the operating margin to fluctuations in raw material prices and exposure to intense competition.

Key Rating Drivers & Detailed Description
Strengths
* Established market position with diverse product mix and multiple end-user segments
PPL is one of the largest players in the domestic PVC flooring market with significant share in the domestic and export markets. The company has a marketing network of 90-100 dealers spread across India and has established relationships with end users such as the railways and other customers. 
 
* Comfortable financial risk profile
Financial risk profile is likely to remain healthy. Gearing was low at 0.5 time as on March 31, 2020, with networth of Rs 46.28 crore. Debt protection metrics were adequate, with interest coverage and net cash accrual to total debt ratios of 5.08 times and 0.43 time, respectively, in fiscal 2020.
 
Weaknesses
* Vulnerability of operating margin to fluctuation in raw material prices
The basic raw material is PVC resin, which is a crude oil derivate. Moreover, the company is not able to immediately pass on any sharp increase in raw material prices to customers. Hence, the operating margin is highly dependent on fluctuations in raw material prices; the margin was 9.6% in fiscal 2020.
 
* Exposure to intense competition
With an operating income of Rs 147.6 crore in fiscal 2020, scale remains average. Further, intense competition from other players such as Veekay Polycots Ltd, Marvel Vinyls Ltd, Royal Cushion Vinyl Products Ltd, Responsive Industries Ltd and RMG Polyvinyl India Ltd may continue to constrain scalability, pricing power and profitability.
Liquidity Adequate

Cash accrual is projected at Rs 7.1 crore in fiscal 2021 and Rs 9.9 crore in fiscal 2022, sufficient to meet the maturing debt of Rs 1.8 crore and Rs 2.1 crore, respectively. Bank limit utilisation averaged 55% during the 12 months through September 2020. Current ratio at 1.56 times as on March 31, 2020.

Outlook: Stable

PPL should continue to benefit from its established market position in the PVC flooring market and a comfortable financial risk profile.

Rating Sensitivity factors
Upward factors
* Operating margin increasing to 11%, leading to higher-than-expected cash accrual
* Significant improvement in working capital cycle

Downward factors
* Operating profitability declining by over 200 basis points
* Large, debt-funded capital expenditure
* Sizeable stretch in working capital cycle
About the Company

PPL was established in 1992 by the Delhi-based Goenka family members. The company commenced operations in 1993 and manufactures PVC floor covering, artificial leather cloth, geomembranes, PVC films and sheeting. Its facilities are in Sahibabad and Sikandarabad, both in Uttar Pradesh. Mr A N Goenka and his son, Mr Amitabh Goenka, are the promoters.

Key Financial Indicators
Particulars Unit 2020 2019
Total revenue Rs crore 147.6 150.9
Profit after tax (PAT) Rs crore 6.2 4.5
PAT margin % 4.2 2.9
Adjusted debt/adjusted networth Times 0.44 0.50
Interest coverage Times 5.1 3.7

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
rate (%)
Maturity date Issue size
(Rs crore)
Complexity level Rating assigned with outlook
NA Cash Credit NA NA NA 13.5 NA CRISIL BBB/Stable
NA Letter of Credit NA NA NA 13.5 NA CRISIL A3+
NA Long-Term Loan NA NA Mar-2024 11 NA CRISIL BBB/Stable
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  24.50  CRISIL BBB/Stable  20-01-20  CRISIL BBB/Stable      30-11-18  CRISIL BBB-/Stable  30-11-17  CRISIL BBB-/Stable  CRISIL BBB-/Stable 
Non Fund-based Bank Facilities  LT/ST  13.50  CRISIL A3+  20-01-20  CRISIL A3+      30-11-18  CRISIL A3  30-11-17  CRISIL A3  CRISIL A3 
All amounts are in Rs.Cr.
 
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 13.5 Kotak Mahindra Bank Limited CRISIL BBB/Stable
Letter of Credit 13.5 Kotak Mahindra Bank Limited CRISIL A3+
Long Term Loan 11 Kotak Mahindra Bank Limited CRISIL BBB/Stable

This Annexure has been updated on 29-Dec-2021 in line with the lender-wise facility details as on 09-Dec-2021 received from the rated entity.

Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
CRISILs Approach to Recognising Default
CRISILs Criteria for rating short term debt
CRISILs Bank Loan Ratings

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