Rating Rationale
November 12, 2021 | Mumbai
Printography Systems India Private Limited
Ratings reaffirmed at 'CRISIL BBB- / Stable / CRISIL A3 '
 
Rating Action
Total Bank Loan Facilities RatedRs.17.15 Crore
Long Term RatingCRISIL BBB-/Stable (Reaffirmed)
Short Term RatingCRISIL A3 (Reaffirmed)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has reaffirmed its 'CRISIL BBB-/Stable/CRISIL A3' ratings on the bank facilities of Printography Systems India Private Limited (PSIPL).

 

The ratings continue to reflect extensive industry experience of PSIPL's promoters in the printing industry, well-established customer base and above-average financial risk profile. These strengths are partially offset by its modest scale of operations amid intense competition, customer concentration in its revenues and working capital intensive operations.

Analytical Approach

Unsecured loans from promoters of Rs 2.98 crore, as on March 31, 2021, have been treated as neither debt nor equity, as these loans are expected to stay in the business over the medium term.

Key Rating Drivers & Detailed Description

Strengths:

  • Extensive industry experience of the promoters and well-established customer base: The promoters have extensive experience of over 4 decades in the printing industry which has given them an understanding of the market dynamics and enabled them to establish relationships with suppliers and customers. Also, PSIPL has long-standing relationships with its customers which include some of the reputed central and state government agencies, banks, insurance companies and educational institutes. This has led to steady increase in revenue to Rs 64.7 crore in fiscal 2021 from Rs 46.2 crore in fiscal 2019.

 

  • Above-average financial risk profile: PSIPL’s capital structure is marked by a moderate net worth of Rs 23.90 crore and comfortable gearing and total outside liabilities to adjusted networth ratios of 0.06 time and 0.86 time, respectively, as on March 31, 2021. The debt protection metrics were adequate marked by interest cover of about 15.13 times and net-cash-accruals-to-adjusted-debt ratio of 3.73 times in fiscal 2021. Despite debt-funded capital expenditure (capex) plans, PSIPL’s financial risk profile is expected to remain above average over the medium owing to steady accretion to reserves.

 

Weaknesses:

  • Modest scale of operations amidst intense competition: PSIPL’s scale of operations have remained modest at Rs 64.7 crore in fiscal 2021. The printing industry is highly fragmented and competitive due to small initial investment and low complexity of operations, resulting in a large number of unorganized players in the market. This limits the bargaining power of moderate players like PSIPL with suppliers and customers.

 

  • Customer concentration risks in revenue: PSIPL, despite having long-standing association, derives more than 30% of its revenue in fiscal 2021 from a single customer (reduced from 60% in fiscal 2020 but remains significant). High customer concentration renders PSIPL’s revenue and profitability highly susceptible to its customer’ growth plans as well as to addition of vendors by them limiting its bargaining power.

 

  • Working capital intensive operations: PSIPL has intensive working capital requirement as reflected by gross current asset (GCA) days at 125-175 days over the past three fiscals ended March 31, 2021. This is on account of typical receivables of around 60-75 days (higher at 118 days as on March 31, 2021 on account of higher year-end sales), and moderate inventory levels of around 35-75 days. The working capital requirements are partially met by credit of 30-60 days received from its suppliers.

Liquidity: Adequate

Cash accrual is expected at Rs 5.5-6 crore per annum in fiscals 2022 and 2023, against debt obligations of Rs 0.2 crore per fiscal. Fund-based limit of Rs 15.15 crore were modestly utilized at around 10% on average during the 12 months through September 2021. Cash and cash equivalent was modest at Rs 0.8 crore as on March 31, 2021. Liquidity is partly supported by unsecured loans provided by the promoters, outstanding at Rs 2.98 crore, as on March 31, 2021. CRISIL Ratings expects internal cash accrual and unutilized bank lines to be sufficient to meet its repayment obligations as well as incremental working capital requirements.

Outlook: Stable

CRISIL Ratings believe PSIPL will continue to benefit from the extensive experience of its promoter, and established relationships with clients.

Rating Sensitivity factors

Upward factors:

  • Improvement in scale of operation and operating margin, leading to cash accruals of more than Rs 7 Cr
  • Diversified customer base mitigating the concentration risks
  • Improvement in working capital cycle, strengthening financial profile

 

Downward factors:

  • Deterioration in scale of operations and profitability leading to cash accrual of less than Rs 3 crore
  • Larger than expected debt-funded capex or stretch in working capital, leading to gearing of over 2.5 time

About the Company

PSIPL, established as a proprietorship firm by Mr. J.V. Shah in 1978 and converted into a private limited in 2005, provides print management solutions such as commercial printing, polyvinyl chloride (PVC) card printing, and confidential printing services. Its manufacturing facility is in Mumbai and day-to-day operations are managed by Mr. Girish Shah (Managing Director) and Mr. Raj Girish Shah (Executive Director).

As on / for the period ended March 31

 

2021

2020

Operating income

Rs crore

64.7

50.4

Reported profit after tax

Rs crore

3.1

2.1

PAT margins

%

4.8

4.3

Adjusted Debt/Adjusted Net worth

Times

0.06

0.46

Interest coverage

Times

15.13

7.89

 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Complexity levels Issue size (Rs Cr) Rating assigned with outlook
NA Bank Guarantee NA NA NA NA 1.5 CRISIL A3
NA Cash Credit NA NA NA NA 15.15 CRISIL BBB-/Stable
NA Foreign Letter of Credit NA NA NA NA 0.5 CRISIL A3

 

Annexure - Rating History for last 3 Years
  Current 2021 (History) 2020  2019  2018  Start of 2018
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 15.15 CRISIL BBB-/Stable   -- 28-08-20 CRISIL BBB-/Stable   --   -- Suspended
Non-Fund Based Facilities ST 2.0 CRISIL A3   -- 28-08-20 CRISIL A3   --   -- Suspended
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Rating
Bank Guarantee 1.5 CRISIL A3
Cash Credit 9.15 CRISIL BBB-/Stable
Cash Credit 6 CRISIL BBB-/Stable
Foreign Letter of Credit 0.5 CRISIL A3
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Understanding CRISILs Ratings and Rating Scales

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