Rating Rationale
September 17, 2020 | Mumbai
Quality Products of India
Rating upgraded to 'CRISIL A4+'
 
Rating Action
Total Bank Loan Facilities Rated Rs.10 Crore
Short Term Rating CRISIL A4+ (Upgraded from 'CRISIL A4')
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has upgraded its rating on the short term bank facilities of Quality Products of India (QPI) to 'CRISIL A4+' from 'CRISIL A4'.

The upgrade in the rating reflects company's improved financial risk profile on account of improving operating margin, leading to improved accruals, and improvement in liquidity of the company. Operating margin of the company increased to 9.9% in FY 20, from 8.1% in FY 19, due to decline in cost of raw materials. Net Cash Accruals of the company improved to Rs. 0.83 Cr in FY 20, from Rs -0.48 Cr in FY 18, due to which net-worth increased to 5.43 Cr inn FY 20, from Rs. 3.4 Cr in FY 18. Despite the proprietorship nature of the company, withdrawals have been on minimal level, and are expected to remain at the similar level over the medium term.

The rating continue to reflect the extensive experience of proprietor, diversified customer base and average financial risk profile. These strengths are partially offset by the working capital-intensive operations and modest scale of operation.

Key Rating Drivers & Detailed Description
Strengths: 
* Extensive industry experience of the proprietor: The proprietor has an experience of over three decades in the houseware and specialties industry. This has given him an understanding of the dynamics of the market, and enabled him to establish relationships with suppliers and customers.
 
* Diversified Customer Base: QPI currently caters to around 20 different clients, based out of Europe USA and Asia. Revenue profile is diversified with no customer accounting for more than 12% of the revenue in FY 20. Some major client of the company include Z gallery, USA; Hobby Lobby stores, USA; Maison Du Monde, France; Pound Land Stores, UK; Homebar grill, UK.
 
* Above average financial risk profile:  Despite modest networth of only Rs. 5.5 Cr, company is able to maintain modest level of gearing and TOLTNW of 1.5 and 2.1 times as on March 31, 2020. Debt protection matrices of the company are also at a modest level with interest coverage of 2.9 times for FY 20 and NCATD of 0.10 times. Financial profile is expected to improve in medium term.
 
Weaknesses:
* Working capital-intensive operations: Gross current assets were 170-206 days over the four fiscals ended March 31, 2020, driven by high debtor and inventory levels of 23 and 186 days respectively as on March 31, 2020. The firm is required to maintain large work-in-process and other inventory, however the entire inventory is order backed and working capital requirement is backed by the creditor support as shown in creditor of 140 days as on March 31, 2020.
 
* Modest scale of operations: Revenue was modest, estimated at around Rs 20.5 crore for fiscal 2020. The modest scale of operations in the intensely competitive housewares and specialties industry should continue to limit operating flexibility.
Liquidity Stretched

Bank Limit utilization is high at 94% for past twelve months ended June 2020, for PC and Post shipment Credit. Cash accruals are expected to be over 1 Cr, against no term debt obligation. Hence, accruals are expected to aid the liquidity of the company. Current ratio was at 1.23 times as on March 31, 2020.

Rating Sensitivity factors
Upward factors
* Improvement in scale of operations by 50% with sustained profitability
* Significant improvement in working capital cycle.
 
Downward factors
* Decline in profitability by 300 bps on sustained basis.
* Large debt funded capex leading to weakening of financial risk profile.
About the Company

QPI, established in 2003, is owned and managed by Mr Vinay Goyal. The firm, based in Moradabad, Uttar Pradesh, offers complete solutions for the furnishing requirement of individuals, corporates, builders, and interior decorators.

Key Financial Indicators
Particulars Unit 2020 2019
Operating income Rs crore 20.49 27
Profit after tax Rs crore 0.76 0.97
PAT margin % 3.7 3.2
Adjusted debt/Adjusted networth Times 1.51 2.04
Interest coverage Times 2.86 2.98

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
rate (%)
Maturity date Complexity Level Issue size
(Rs cr)
Rating assigned with outlook
NA Standby Export Packing Credit NA NA NA NA 1.5 CRISIL A4+
NA Post Shipment Credit NA NA NA NA 3.5 CRISIL A4+
NA Packing Credit NA NA NA NA 4.0 CRISIL A4+
NA Proposed Packing Credit NA NA NA NA 1.0 CRISIL A4+
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  10.00  CRISIL A4+      02-08-19  CRISIL A4    --    --  -- 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Packing Credit 4 CRISIL A4+ Packing Credit 4 CRISIL A4
Post Shipment Credit 3.5 CRISIL A4+ Post Shipment Credit 3.5 CRISIL A4
Proposed Packing Credit 1 CRISIL A4+ Proposed Packing Credit 1 CRISIL A4
Standby Export Packing Credit 1.5 CRISIL A4+ Standby Export Packing Credit 1.5 CRISIL A4
Total 10 -- Total 10 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies

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