Rating Rationale
August 25, 2021 | Mumbai
RSPL LIMITED
Ratings reaffirmed at 'CRISIL AA- / Stable / CRISIL A1+'
 
Rating Action
Total Bank Loan Facilities RatedRs.3265.4 Crore (Reduced from Rs.4065.4 Crore)
Long Term RatingCRISIL AA-/Stable (Reaffirmed)
Short Term RatingCRISIL A1+ (Reaffirmed)
 
Rs.200 Crore Non Convertible DebenturesCRISIL AA-/Stable (Withdrawn)
Rs.100 Crore Non Convertible DebenturesCRISIL AA-/Stable (Reaffirmed)
Rs.200 Crore (Reduced from Rs.400 Crore) Commercial PaperCRISIL A1+ (Reaffirmed)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has reaffirmed its ‘CRISIL AA-/Stable/CRISIL A1+’ ratings on the bank facilities and debt instruments of RSPL Limited (RSPL).

 

CRISIL Ratings has withdrawn its rating on bank facilities totalling Rs.800 crores and non-convertible debentures (NCDs) of Rs 200 crore basis confirmation from lenders and debenture trustee respectively that these instruments are fully repaid. Simultaneously, CRISIL Ratings has also reduced the rated quantum of commercial paper by Rs.200 Crore, as there is no outstanding against the same, basis request from the company. The withdrawal of ratings on bank facilities, NCDs and reduction in rated quantum of commercial paper is in line with CRISIL Ratings policy of withdrawal.

 

CRISIL’s ratings on RSPL continue to reflect the company's strong market position with leadership of its 'Ghadi' brand in detergent industry coupled with improving financial risk profile of the company. These rating strengths are partially offset by brand concentration, susceptibility of operating margins to volatility in input cost and exposure to competitive nature of the industry.

 

During fiscal 2021, the company posted healthy 17% growth in the revenues as the overall focus on hygiene during the pandemic coupled with healthy performance of the newly launched products and increased penetration in the relatively underpenetrated markets aided the revenue growth, while the operating margins too saw improvement to over 21% in fiscal 2021 from ~14% in fiscal 2020, owing to lower prices of linear alkyl benzene (LAB, a crude derivative and key raw material) as well as  higher business levels. The soda ash project at Dwarka for backward integration, commissioned in October 2019, also operated at over 90% utilization during the fiscal and met the captive requirement of soda ash of the company.

 

The revenue growth is expected to be moderate in fiscal 2022, as the second wave of the pandemic is likely to have a higher impact compared to the first wave, in the hinterland, which contributes significantly to RSPL’s revenues. Also operating margins too are expected to moderate as the crude prices have surged and are back to pre-pandemic levels over past few months, leading to higher raw material costs (mainly LAB). Additionally, the removal of anti-dumping duty on soda ash in fiscal 2020 is also expected to keep the contribution from soda ash project to overall profitability lower. Furthermore, RSPL has recently taken marginal price cuts recently to pass on lower raw material costs to consumers. Nevertheless, the operating margins are expected at over 15% over medium term.

 

The debt levels, which had earlier peaked at Rs 3198 crore as on March 31, 2020, mainly owing to ~Rs 2400 crore debt availed for the soda ash project, have reduced by ~Rs 700 crore during fiscal 2021, owing to scheduled repayments and pre-payments of term debt, as well as lower working capital borrowings. Earlier, the company had planned an equity raise of upto Rs.1500 crore, and this may now happen in fiscal 2023. While future capital spending is expected to be moderate, existing debt levels still remain sizeable, and sizable reduction in the same through internal accruals or raising of equity over next couple of fiscals will remain monitorable.

 

RSPL's debt metrics such as total debt to earnings before interest, tax, depreciation and amortisation (EBIDTA) was at elevated levels at 5.2 times in fiscal 2020, and improved to ~2.1 times in fiscal 2021 owing to higher operating profitability and reduction in debt. Same is expected to range between 2-3 times, over medium term, unless debt is reduced through equity raise. Also, owing to the large capital expenditure on the soda ash project, the RoCE (Return on capital employed) is moderate at ~12%. Better contribution from the soda ash project can help improve the RoCE.

 

Financial flexibility continues to be healthy, with the project debt repayments well-spaced out over 11 years till 2031 and ballooning in nature. The liquidity also remains comfortable with cash and equivalents of over Rs 150 crore presently and unutilized working capital limits of over Rs 400 crore. The scheduled term debt repayments are ~Rs 200-240 crore p.a. over medium term as against expected cash accrual of over Rs 500 crore.

Analytical Approach

For arriving at its ratings, CRISIL Ratings has consolidated RSPL and its wholly owned subsidiary - RSPL Health Private Ltd, as these companies have common management and financial and operational linkages.

 

Please refer Annexure - Details of consolidation, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description

Strengths:

* Leadership position in the economy segment of detergent industry, especially in North and Central India

RSPL has a leadership position in the economy detergent segment through its flagship brand, Ghadi, especially in North and Central India. RSPL has established a strong network of distributors and dealers. Its revenues registered compound annual growth rate of around 6% over the past 5 fiscals through fiscal 2021. During fiscal 2021, revenues registered a healthy 17% growth, supported by overall focus on hygiene during the pandemic, healthy performance of the newly launched products and increased penetration in the relatively underpenetrated markets.

 

CRISIL believes that RSPL will continue to benefit from the strong brand equity of its flagship brand, Ghadi, and focus on penetrating into new geographies gradually over the medium term. In the absence of material capacity additions, revenue growth will continue at modest levels, depending on end-product prices. Operating profitability remains healthy, and will be less volatile, due to captive sourcing of soda ash.

 

* Healthy financial risk profile, marked by strong debt protection metrics and steady cash accruals

RSPL has a healthy financial risk profile, marked by steady cash accruals and strong debt protection metrics. The company has set up a 0.5 million tonne per annum (mtpa) soda ash plant to integrate backwards and secure its raw material supply. RSPL's financial risk profile had moderated between fiscals 2018 to 2020 due to contraction of large project debt of ~Rs. 2400 crore. Post project completion, and supported by a strong performance in fiscal 2021, debt levels have reduced by ~Rs.700 crores, leading to good improvement in debt metrics, such as interest cover (~5.3 times in 2021 from 2.5 times in 2020) as well as debt/EBITDA.

 

The financial flexibility continues to be comfortable with well-spaced out debt repayments over 11 years, commencing from fiscal 2021. The liquidity of the company is supported by cash and equivalents of around Rs 150 crore and unutilized bank lines of over Rs 400 crore.

 

The company's working capital requirements are low owing to its cash nature of business. The debtor days have remained between 2-4 days over past 10 years, while inventory days are matched with payable days. RSPL had dues from the government of over Rs. 500 crore as on March 31, 2020, in the form of GST receivables and capital subsidy receivables, the recovery of the same will also help accelerated improvement in the financial profile.

 

Weaknesses

* High dependence on Ghadi brand and competitive nature of the industry   

RSPL has high dependence on the Ghadi brand, which contributes to over 90% of its revenue and profits. The company has expanded its product and brand portfolio with new products such as Uniwash (mid-premium category detergent), Xpert (dish washing soaps), and Venus (bathing soaps), and Pro-ease (sanitary pads) as well as Glori (bathing soaps) which was launched in the fourth quarter of fiscal 2020. The company intends to diversify its product offerings further over the medium to long term; in the interim it will continue to extensively depend on the Ghadi brand.

 
Also, intense competition in the economy detergent segment from other large players and unorganised players limits company's ability to pass on price hikes to its end users. There are other large players in the segment, Hindustan Unilever Ltd (HUL; rated 'CRISIL AAA/Stable'; with its brand Wheel), Procter & Gamble Hygiene & Health Care Ltd and Nirma Ltd ('CRISIL AA/CRISIL AA-/Negative/CRISIL A1+'). These players are well-established in the domestic market, especially in the western and southern parts of India.

Liquidity Strong

RSPL has healthy liquidity driven by expected cash accruals of more than Rs 500 crore per annum over medium term, as against term debt repayments of Rs. 200-240 crore over similar period. The liquidity is also supported by cash and cash equivalents of around Rs 150 crore as on and availability of unutilized bank lines of over Rs 400 crore. The company will undertake modest capex over medium term. CRISIL Ratings expects RSPL’s internal accruals, cash & cash equivalents and unutilized bank lines to be sufficient to meet its repayment obligations, as well as incremental capex and working capital requirements.

Outlook Stable

CRISIL Ratings believes that RSPL will continue to benefit from its established market position, and improving operating efficiencies due to backward integration in soda ash project. Also the financial profile is also expected to continue to benefit from progressive repayment of debt with improved cash accruals, and modest capex spend over the medium term. A possible equity raise over medium term could further help deleverage the balance sheet significantly resulting in stronger debt metrics.

Rating Sensitivity factors

Upward factors:

  • Improvement in operating performance with operating margin above 14% on sustainable basis, also benefiting ROCE
  • Improvement in financial risk profile on account of sizeable equity infusion or better than expected cash generation, leading to Debt/EBIDTA below 2 times on sustained basis

 

Downward factors:

  • Lower than expected operating profitability (below 10-12%), due to volatile raw material prices, and intensifying competition, materially impacting cash generation
  • Deterioration in financial risk profile owing to large debt funded capex or acquisitions, leading to Debt/EBIDTA increasing above 3.5 times.

About the Company

RSPL was incorporated in 1988 as a manufacturer of detergents. The company sells detergent powders and cakes through Ghadi, its flagship brand. RSPL has also launched other brands such as Uniwash, Xpert, Venus and Pro-ease.

 

RSPL has set up 0.5 MTPA soda ash plant in Dwarka district of Gujarat. The company has commenced operations of one stream of the project in March 2019 while second stream commenced operations in October 2019. RSPL also set up a cogeneration steam and power plant to produce 300 tonne per hour of steam and 50 megawatt of power. The overall project cost was ~Rs. 4250 crore, and involved sizeable debt funding.

Key Financial Indicators

Particulars for period ended March 31,

Unit

2020

2019

Revenue 

Rs. Cr.

4561

4681

Profit After Tax (PAT)

Rs. Cr.

220

262

PAT Margins

%

4.8

5.6

Adjusted debt/adjusted networth

Times

1.41

1.44

Interest coverage

Times

2.5

7.1

 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of Instrument

Date of Allotment

Coupon Rate (%)

Maturity Date

Issue Size (Rs. Cr.)

Complexity level

Rating Assigned with Outlook

NA

Debenture#

NA

NA

NA

100

Simple

CRISIL AA-/Stable

NA

Commercial Paper Programme

NA

NA

7-365 days

200

Simple

CRISIL A1+

NA

Cash Credit

NA

NA

NA

200.0

NA

CRISIL AA-/Stable

NA

Cash Credit *

NA

NA

NA

90.0

NA

CRISIL AA-/Stable

NA

Fund based facilities

NA

NA

NA

209.0

NA

CRISIL AA-/Stable

NA

Non-fund based limits

NA

NA

NA

290.4

NA

CRISIL A1+

NA

Long Term Loan

Mar-17

NA

Sep-31

1424.5

NA

CRISIL AA-/Stable

NA

Long Term Loan

Mar-17

NA

Sep-31

500.0

NA

Withdrawn

NA

Long Term Loan

Mar-17

NA

Sep-31

491.0

NA

CRISIL AA-/Stable

NA

Long Term Loan

Mar-17

NA

Sep-31

181.0

NA

Withdrawn

NA

Long Term Loan

-

NA

Sep-31

276.0

NA

CRISIL AA-/Stable

NA

Long Term Loan

-

NA

Jun-26

100.0

NA

CRISIL AA-/Stable

NA

Long Term Loan

-

NA

Dec-22

84.7

NA

Withdrawn

NA

Long Term Loan

-

NA

Dec-22

34.3

NA

Withdrawn

NA

Foreign currency term loan

-

NA

Jul-24

113.4

NA

CRISIL AA-/Stable

NA

Proposed Working Capital Facility

NA

NA

NA

71.1

NA

CRISIL AA-/Stable

#Yet to be issued

*Including sublimit of 90 Crore for NFB

 

Annexure - Details of Rating  Withdrawn

ISIN

Name of instrument

Date of allotment

Coupon date (%)

Maturity date

Issue size (Rs crore)

Complexity level

Rating assigned with outlook

INE816K07017

Debenture

Oct-16

NA

 14 – Oct – 26

200

Simple

Withdrawn

NA

Commercial Paper

NA

NA

NA

200

Simple

Withdrawn

Annexure – List of entities consolidated

Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
RSPL Health Private Limited Full Wholly owned subsidiary
Annexure - Rating History for last 3 Years
  Current 2021 (History) 2020  2019  2018  Start of 2018
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT/ST 3775.0 CRISIL A1+ / CRISIL AA-/Stable 31-05-21 CRISIL A1+ / CRISIL AA-/Stable 26-05-20 CRISIL A1+ / CRISIL AA-/Stable 04-11-19 CRISIL AA-/Stable 26-12-18 CRISIL AA-/Positive CRISIL AA-/Positive
      --   -- 15-04-20 CRISIL AA-/Stable   --   -- --
Non-Fund Based Facilities ST 290.4 CRISIL A1+ 31-05-21 CRISIL A1+ 26-05-20 CRISIL A1+ 04-11-19 CRISIL A1+ 26-12-18 CRISIL A1+ CRISIL A1+
      --   -- 15-04-20 CRISIL A1+   --   -- --
Commercial Paper ST 200.0 CRISIL A1+ 31-05-21 CRISIL A1+ 26-05-20 CRISIL A1+ 04-11-19 CRISIL A1+ 26-12-18 CRISIL A1+ CRISIL A1+
      --   -- 15-04-20 CRISIL A1+   --   -- --
Non Convertible Debentures LT 100.0 CRISIL AA-/Stable 31-05-21 CRISIL AA-/Stable 26-05-20 CRISIL AA-/Stable 04-11-19 CRISIL AA-/Stable 26-12-18 CRISIL AA-/Positive CRISIL AA-/Positive
      --   -- 15-04-20 CRISIL AA-/Stable   --   -- --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Rating
Cash Credit 160 CRISIL AA-/Stable
Cash Credit 40 CRISIL AA-/Stable
Cash Credit& 90 CRISIL AA-/Stable
Foreign Currency Term Loan 113.4 CRISIL AA-/Stable
Fund-Based Facilities 150 CRISIL AA-/Stable
Fund-Based Facilities 59 CRISIL AA-/Stable
Long Term Loan 1424.5 CRISIL AA-/Stable
Long Term Loan 491 CRISIL AA-/Stable
Long Term Loan 100 CRISIL AA-/Stable
Long Term Loan 276 CRISIL AA-/Stable
Long Term Loan 84.7 Withdrawn
Long Term Loan 500 Withdrawn
Long Term Loan 34.3 Withdrawn
Long Term Loan 181 Withdrawn
Non-Fund Based Limit 145.4 CRISIL A1+
Non-Fund Based Limit 65 CRISIL A1+
Non-Fund Based Limit 30 CRISIL A1+
Non-Fund Based Limit 50 CRISIL A1+
Proposed Working Capital Facility 71.1 CRISIL A1+
& - Including sublimit of 90 Crore for NFB
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for Fast Moving Consumer Goods Industry
CRISILs Criteria for rating short term debt
CRISILs Criteria for Consolidation

Media Relations
Analytical Contacts
Customer Service Helpdesk
Saman Khan
Media Relations
CRISIL Limited
D: +91 22 3342 3895
B: +91 22 3342 3000
saman.khan@crisil.com

Naireen Ahmed
Media Relations
CRISIL Limited
D: +91 22 3342 1818
B: +91 22 3342 3000
 naireen.ahmed@crisil.com

Anuj Sethi
Senior Director
CRISIL Ratings Limited
B:+91 44 6656 3100
anuj.sethi@crisil.com


Gautam Shahi
Director
CRISIL Ratings Limited
B:+91 124 672 2000
gautam.shahi@crisil.com


Omkar Shishir Bibikar
Team Leader
CRISIL Ratings Limited
D:+91 22 4040 5954
Omkar.Bibikar@crisil.com
Timings: 10.00 am to 7.00 pm
Toll free Number:1800 267 1301

For a copy of Rationales / Rating Reports:
CRISILratingdesk@crisil.com
 
For Analytical queries:
ratingsinvestordesk@crisil.com


 

Note for Media:
This rating rationale is transmitted to you for the sole purpose of dissemination through your newspaper / magazine / agency. The rating rationale may be used by you in full or in part without changing the meaning or context thereof but with due credit to CRISIL Ratings. However, CRISIL Ratings alone has the sole right of distribution (whether directly or indirectly) of its rationales for consideration or otherwise through any media including websites, portals etc.


About CRISIL Ratings Limited (A subsidiary of CRISIL Limited)

CRISIL Ratings pioneered the concept of credit rating in India in 1987. With a tradition of independence, analytical rigour and innovation, we set the standards in the credit rating business. We rate the entire range of debt instruments, such as, bank loans, certificates of deposit, commercial paper, non-convertible / convertible / partially convertible bonds and debentures, perpetual bonds, bank hybrid capital instruments, asset-backed and mortgage-backed securities, partial guarantees and other structured debt instruments. We have rated over 33,000 large and mid-scale corporates and financial institutions. We have also instituted several innovations in India in the rating business, including rating municipal bonds, partially guaranteed instruments and infrastructure investment trusts (InvITs).
 
CRISIL Ratings Limited ("CRISIL Ratings") is a wholly-owned subsidiary of CRISIL Limited ("CRISIL"). CRISIL Ratings Limited is registered in India as a credit rating agency with the Securities and Exchange Board of India ("SEBI").
 
For more information, visit www.crisilratings.com 




About CRISIL Limited

CRISIL is a global analytical company providing ratings, research, and risk and policy advisory services. We are India's leading ratings agency. We are also the foremost provider of high-end research to the world's largest banks and leading corporations.

CRISIL is majority owned by S&P Global Inc., a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide


For more information, visit www.crisil.com

Connect with us: TWITTER | LINKEDIN | YOUTUBE | FACEBOOK


CRISIL PRIVACY NOTICE
 
CRISIL respects your privacy. We may use your contact information, such as your name, address, and email id to fulfil your request and service your account and to provide you with additional information from CRISIL.For further information on CRISIL’s privacy policy please visit www.crisil.com.


DISCLAIMER

This disclaimer forms part of and applies to each credit rating report and/or credit rating rationale (each a "Report") that is provided by CRISIL Ratings Limited  (hereinafter referred to as "CRISIL Ratings") . For the avoidance of doubt, the term "Report" includes the information, ratings and other content forming part of the Report. The Report is intended for the jurisdiction of India only. This Report does not constitute an offer of services. Without limiting the generality of the foregoing, nothing in the Report is to be construed as CRISIL Ratings providing or intending to provide any services in jurisdictions where CRISIL Ratings does not have the necessary licenses and/or registration to carry out its business activities referred to above. Access or use of this Report does not create a client relationship between CRISIL Ratings and the user.

We are not aware that any user intends to rely on the Report or of the manner in which a user intends to use the Report. In preparing our Report we have not taken into consideration the objectives or particular needs of any particular user. It is made abundantly clear that the Report is not intended to and does not constitute an investment advice. The Report is not an offer to sell or an offer to purchase or subscribe for any investment in any securities, instruments, facilities or solicitation of any kind or otherwise enter into any deal or transaction with the entity to which the Report pertains. The Report should not be the sole or primary basis for any investment decision within the meaning of any law or regulation (including the laws and regulations applicable in the US).

Ratings from CRISIL Ratings are statements of opinion as of the date they are expressed and not statements of fact or recommendations to purchase, hold, or sell any securities / instruments or to make any investment decisions. Any opinions expressed here are in good faith, are subject to change without notice, and are only current as of the stated date of their issue. CRISIL Ratings assumes no obligation to update its opinions following publication in any form or format although CRISIL Ratings may disseminate its opinions and analysis. Rating by CRISIL Ratings contained in the Report is not a substitute for the skill, judgment and experience of the user, its management, employees, advisors and/or clients when making investment or other business decisions. The recipients of the Report should rely on their own judgment and take their own professional advice before acting on the Report in any way. CRISIL Ratings or its associates may have other commercial transactions with the company/entity.

Neither CRISIL Ratings nor its affiliates, third party providers, as well as their directors, officers, shareholders, employees or agents (collectively, "CRISIL Ratings Parties") guarantee the accuracy, completeness or adequacy of the Report, and no CRISIL Ratings Party shall have any liability for any errors, omissions, or interruptions therein, regardless of the cause, or for the results obtained from the use of any part of the Report. EACH CRISIL RATINGS' PARTY DISCLAIMS ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, ANY WARRANTIES OF MERCHANTABILITY, SUITABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE. In no event shall any CRISIL Ratings Party be liable to any party for any direct, indirect, incidental, exemplary, compensatory, punitive, special or consequential damages, costs, expenses, legal fees, or losses (including, without limitation, lost income or lost profits and opportunity costs) in connection with any use of any part of the Report even if advised of the possibility of such damages.

CRISIL Ratings may receive compensation for its ratings and certain credit-related analyses, normally from issuers or underwriters of the instruments, facilities, securities or from obligors. CRISIL Rating's public ratings and analysis as are required to be disclosed under the regulations of the Securities and Exchange Board of India (and other applicable regulations, if any) are made available on its web sites, www.crisil.com (free of charge). Reports with more detail and additional information may be available for subscription at a fee - more details about ratings by CRISIL Ratings are available here: www.crisilratings.com.

CRISIL Ratings and its affiliates do not act as a fiduciary. While CRISIL Ratings has obtained information from sources it believes to be reliable, CRISIL Ratings does not perform an audit and undertakes no duty of due diligence or independent verification of any information it receives and / or relies in its Reports. CRISIL Ratings has established policies and procedures to maintain the confidentiality of certain non-public information received in connection with each analytical process. CRISIL Ratings has in place a ratings code of conduct and policies for analytical firewalls and for managing conflict of interest. For details please refer to: http://www.crisil.com/ratings/highlightedpolicy.html

Rating criteria by CRISIL Ratings are generally available without charge to the public on the CRISIL Ratings public web site, www.crisil.com. For latest rating information on any instrument of any company rated by CRISIL Ratings you may contact CRISIL RATING DESK at CRISILratingdesk@crisil.com, or at (0091) 1800 267 1301.

This Report should not be reproduced or redistributed to any other person or in any form without a prior written consent of CRISIL Ratings.

All rights reserved @ CRISIL Ratings Limited. CRISIL Ratings Limited is a wholly owned subsidiary of CRISIL Limited.

CRISIL Ratings uses the prefix ‘PP-MLD’ for the ratings of principal-protected market-linked debentures (PPMLD) with effect from November 1, 2011 to comply with the SEBI circular, "Guidelines for Issue and Listing of Structured Products/Market Linked Debentures". The revision in rating symbols for PPMLDs should not be construed as a change in the rating of the subject instrument. For details on CRISIL Ratiings' use of 'PP-MLD' please refer to the notes to Rating scale for Debt Instruments and Structured Finance Instruments at the following link: www.crisil.com/ratings/credit-rating-scale.html