Rating Rationale
May 31, 2021 | Mumbai
RSPL LIMITED
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities RatedRs.4065.4 Crore
Long Term RatingCRISIL AA-/Stable (Reaffirmed)
Short Term RatingCRISIL A1+ (Reaffirmed)
 
Rs.200 Crore Non Convertible DebenturesCRISIL AA-/Stable (Reaffirmed)
Rs.100 Crore Non Convertible DebenturesCRISIL AA-/Stable (Reaffirmed)
Rs.400 Crore Commercial PaperCRISIL A1+ (Reaffirmed)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has reaffirmed its ‘CRISIL AA-/Stable/CRISIL A1+’ ratings on the bank facilities and debt instruments of RSPL LIMITED (RSPL).

 

CRISIL’s ratings on RSPL continue to reflect the company's strong market position with leadership of its 'Ghadi' brand in detergent industry coupled with improving financial risk profile of the company. These rating strengths are partially offset by brand concentration, susceptibility of operating margins to volatility in input cost and exposure to competitive nature of the industry.

 

During fiscal 2021, the company posted healthy 17% growth in the revenues as the overall focus on hygiene during the pandemic coupled with healthy performance of the newly launched products and increased penetration in the relatively underpenetrated markets aided the revenue growth, while the operating margins too saw improvement to over 21% in fiscal 2021 from ~14% in fiscal 2020, owing to lower prices of linear alkyl benzene (LAB, a crude derivative and key raw material) as well as  higher business levels. The soda ash project at Dwarka for backward integration, commissioned in October 2019, also operated at over 90% utilization during the fiscal and met the captive requirement of soda ash of the company.

 

The revenue growth is expected to be moderate in fiscal 2022, as the second wave of the pandemic is likely to have a higher impact compared to the first wave, in the hinterland, which contributes significantly to RSPL’s revenues. Also operating margins too are expected to moderate as the crude prices have surged and are back to pre-pandemic levels over past few months, leading to higher raw material costs (mainly LAB). Additionally, the removal of anti-dumping duty on soda ash in fiscal 2020 is also expected to keep the contribution from soda ash project to overall profitability lower. Furthermore, RSPL has recently taken marginal price cuts recently to pass on lower raw material costs to consumers. Nevertheless, the operating margins are expected at over 15% over medium term.

 

The debt levels, which had earlier peaked at Rs 3198 crore as on March 31, 2020, mainly owing to ~Rs 2400 crore debt availed for the soda ash project, have reduced by ~Rs 700 crore during fiscal 2021, owing to scheduled repayments and pre-payments of term debt, as well as lower working capital borrowings. Earlier, the company had planned an equity raise of upto Rs.1500 crore, and this may now happen in fiscal 2023. While future capital spending is expected to be moderate, existing debt levels still remain sizeable, and sizable reduction in the same through internal accruals or raising of equity over next couple of fiscals will remain monitorable.

 

RSPL's debt metrics such as total debt to earnings before interest, tax, depreciation and amortisation (EBIDTA) was at elevated levels at 5.2 times in fiscal 2020, and improved to ~2.1 times in fiscal 2021 owing to higher operating profitability and reduction in debt. Same is expected to range between 2-3 times, over medium term, unless debt is reduced through equity raise. Also, owing to the large capital expenditure on the soda ash project, the RoCE (Return on capital employed) is moderate at ~12%. Better contribution from the soda ash project can help improve the RoCE.

 

Financial flexibility continues to be healthy, with the project debt repayments well-spaced out over 11 years till 2031 and ballooning in nature. The liquidity also remains comfortable with cash and equivalents of over Rs 150 crore presently and unutilized working capital limits of over Rs 400 crore. The scheduled term debt repayments are ~Rs 200-240 crore p.a. over medium term as against expected cash accrual of over Rs 500 crore.

Analytical Approach

For arriving at its ratings, CRISIL has consolidated RSPL and its wholly owned subsidiary - RSPL Health Private Ltd, as these companies have common management and financial and operational linkages.

 

Please refer Annexure - List of entities consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description

Strengths:

  • Leadership position in the economy segment of detergent industry, especially in North and Central India

RSPL has a leadership position in the economy detergent segment through its flagship brand, Ghadi, especially in North and Central India. RSPL has established a strong network of distributors and dealers. Its revenues registered compound annual growth rate of around 6% over the past 5 fiscals through fiscal 2021. During fiscal 2021, revenues registered a healthy 17% growth, supported by overall focus on hygiene during the pandemic, healthy performance of the newly launched products and increased penetration in the relatively underpenetrated markets.

 

CRISIL believes that RSPL will continue to benefit from the strong brand equity of its flagship brand, Ghadi, and focus on penetrating into new geographies gradually over the medium term. In the absence of material capacity additions, revenue growth will continue at modest levels, depending on end-product prices. Operating profitability remains healthy, and will be less volatile, due to captive sourcing of soda ash.

 

  • Healthy financial risk profile, marked by strong debt protection metrics and steady cash accruals
    RSPL has a healthy financial risk profile, marked by steady cash accruals and strong debt protection metrics. The company has set up a 0.5 million tonne per annum (mtpa) soda ash plant to integrate backwards and secure its raw material supply. RSPL's financial risk profile had moderated between fiscals 2018 to 2020 due to contraction of large project debt of ~Rs. 2400 crore. Post project completion, and supported by a strong performance in fiscal 2021, debt levels have reduced by ~Rs.700 crores, leading to good improvement in debt metrics, such as interest cover (~5.3 times in 2021 from 2.5 times in 2020) as well as debt/EBITDA.

 

The financial flexibility continues to be comfortable with well-spaced out debt repayments over 11 years, commencing from fiscal 2021. The liquidity of the company is supported by cash and equivalents of around Rs 150 crore and unutilized bank lines of over Rs 400 crore.

 

The company's working capital requirements are low owing to its cash nature of business. The debtor days have remained between 2-4 days over past 10 years, while inventory days are matched with payable days. RSPL had dues from the government of over Rs. 500 crore as on March 31, 2020, in the form of GST receivables and capital subsidy receivables, the recovery of the same will also help accelerated improvement in the financial profile.

 

Weaknesses:

  • High dependence on Ghadi brand and competitive nature of the industry   

RSPL has high dependence on the Ghadi brand, which contributes to over 90% of its revenue and profits. The company has expanded its product and brand portfolio with new products such as Uniwash (mid-premium category detergent), Xpert (dish washing soaps), and Venus (bathing soaps), and Pro-ease (sanitary pads) as well as Glori (bathing soaps) which was launched in the fourth quarter of fiscal 2020. The company intends to diversify its product offerings further over the medium to long term; in the interim it will continue to extensively depend on the Ghadi brand.

 
Also, intense competition in the economy detergent segment from other large players and unorganised players limits company's ability to pass on price hikes to its end users. There are other large players in the segment, Hindustan Unilever Ltd (HUL; rated 'CRISIL AAA/Stable'; with its brand Wheel), Procter & Gamble Hygiene & Health Care Ltd and Nirma Ltd ('CRISIL AA/CRISIL AA-/Negative/CRISIL A1+'). These players are well-established in the domestic market, especially in the western and southern parts of India.

Liquidity: Strong

RSPL has healthy liquidity driven by expected cash accruals of more than Rs 500 crore per annum over medium term, as against term debt repayments of Rs. 200-240 crore over similar period. The liquidity is also supported by cash and cash equivalents of around Rs 150 crore presently and availability of unutilized bank lines of over Rs 400 crore. The company will undertake modest capex over medium term. CRISIL Ratings expects RSPL’s internal accruals, cash & cash equivalents and unutilized bank lines to be sufficient to meet its repayment obligations, as well as incremental capex and working capital requirements.

Outlook: Stable

CRISIL believes that RSPL will continue to benefit from its established market position, and improving operating efficiencies due to backward integration in soda ash project. Also the financial profile is also expected to continue to benefit from progressive repayment of debt with improved cash accruals, and modest capex spend over the medium term. A possible equity raise over medium term could further help deleverage the balance sheet significantly resulting in stronger debt metrics.

Rating Sensitivity factors

Upward factors:

  • Improvement in operating performance with operating margin above 14% on sustainable basis, also benefiting ROCE
  • Improvement in financial risk profile on account of sizeable equity infusion or better than expected cash generation, leading to Debt/EBIDTA below 2 times on sustained basis

 

Downward factors:

  • Lower than expected operating profitability (below 10-12%), due to volatile raw material prices, and intensifying competition, materially impacting cash generation
  • Deterioration in financial risk profile owing to large debt funded capex or acquisitions, leading to Debt/EBIDTA increasing above 3.5 times.   

About the Company

RSPL was incorporated in 1988 as a manufacturer of detergents. The company sells detergent powders and cakes through Ghadi, its flagship brand. RSPL has also launched other brands such as Uniwash, Xpert, Venus and Pro-ease.

 

RSPL has set up 0.5 MTPA soda ash plant in Dwarka district of Gujarat. The company has commenced operations of one stream of the project in March 2019 while second stream commenced operations in October 2019. RSPL also set up a cogeneration steam and power plant to produce 300 tonne per hour of steam and 50 megawatt of power. The overall project cost was ~Rs. 4250 crore, and involved sizeable debt funding.

Key Financial Indicators

Particulars for period ended March 31,

Unit

2020

2019

Revenue 

Rs. Cr.

4561

4681

Profit After Tax (PAT)

Rs. Cr.

220

262

PAT Margins

%

4.8

5.6

Adjusted debt/adjusted networth

Times

1.41

1.44

Interest coverage

Times

2.5

7.1

 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of Instrument

Date of Allotment

Coupon
Rate (%)

Maturity
Date

Issue Size

(Rs. Cr.)

Complexity level

Rating Assigned
with Outlook

INE816K07017

Debenture@

Oct-16

NA

14-Oct-26

200

Simple

CRISIL AA-/Stable

NA

Debenture#

NA

NA

NA

100

Simple

CRISIL AA-/Stable

NA

Commercial Paper Programme

NA

NA

7-365 days

400

Simple

CRISIL A1+

NA

Cash Credit

NA

NA

NA

200.0

NA

CRISIL AA-/Stable

NA

Cash Credit *

NA

NA

NA

90.0

NA

CRISIL AA-/Stable

NA

Fund-Based Facilities

NA

NA

NA

225.0

NA

CRISIL AA-/Stable

NA

Short Term Loan

NA

NA

NA

75.0

NA

CRISIL A1+

NA

Non-Fund Based Limit

NA

NA

NA

390.4

NA

CRISIL A1+

NA

Long Term Loan

Mar-17

NA

Sep-31

1033.1

NA

CRISIL AA-/Stable

NA

Long Term Loan

Mar-17

NA

Sep-31

500.0

NA

CRISIL AA-/Stable

NA

Long Term Loan

Mar-17

NA

Sep-31

300.0

NA

CRISIL AA-/Stable

NA

Long Term Loan

Mar-17

NA

Sep-31

181.0

NA

CRISIL AA-/Stable

NA

Long Term Loan

NA

NA

Sep-31

350.0

NA

CRISIL AA-/Stable

NA

Long Term Loan

NA

NA

Dec-22

84.7

NA

CRISIL AA-/Stable

NA

Long Term Loan

NA

NA

Dec-22

37.7

NA

CRISIL AA-/Stable

NA

Foreign Currency Term Loan

NA

NA

Jul-24

150.0

NA

CRISIL AA-/Stable

NA

Foreign Currency Term Loan

NA

NA

Nov-21

38.5

NA

CRISIL AA-/Stable

NA

Proposed Term Loan

NA

NA

NA

150.0

NA

CRISIL AA-/Stable

NA

Proposed Working Capital Facility

NA

NA

NA

260.0

NA

CRISIL AA-/Stable

@Repaid during fiscal 2021

#Yet to be issued

*Including sublimit of 90 Crore for NFB

Annexure – List of entities consolidated

Names of Entities Consolidated

Extent of Consolidation

Rationale for Consolidation

RSPL Health Private Limited

Full

Wholly owned subsidiary

 

Annexure - Rating History for last 3 Years
  Current 2021 (History) 2020  2019  2018  Start of 2018
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT/ST 3675.0 CRISIL A1+ / CRISIL AA-/Stable   -- 26-05-20 CRISIL A1+ / CRISIL AA-/Stable 04-11-19 CRISIL AA-/Stable 26-12-18 CRISIL AA-/Positive CRISIL AA-/Positive
      --   -- 15-04-20 CRISIL AA-/Stable   --   -- --
Non-Fund Based Facilities ST 390.4 CRISIL A1+   -- 26-05-20 CRISIL A1+ 04-11-19 CRISIL A1+ 26-12-18 CRISIL A1+ CRISIL A1+
      --   -- 15-04-20 CRISIL A1+   --   -- --
Commercial Paper ST 400.0 CRISIL A1+   -- 26-05-20 CRISIL A1+ 04-11-19 CRISIL A1+ 26-12-18 CRISIL A1+ CRISIL A1+
      --   -- 15-04-20 CRISIL A1+   --   -- --
Non Convertible Debentures LT 300.0 CRISIL AA-/Stable   -- 26-05-20 CRISIL AA-/Stable 04-11-19 CRISIL AA-/Stable 26-12-18 CRISIL AA-/Positive CRISIL AA-/Positive
      --   -- 15-04-20 CRISIL AA-/Stable   --   -- --
All amounts are in Rs.Cr.
 
 
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit* 90 CRISIL AA-/Stable Cash Credit* 90 CRISIL AA-/Stable
Cash Credit 200 CRISIL AA-/Stable Cash Credit 200 CRISIL AA-/Stable
Foreign Currency Term Loan 188.5 CRISIL AA-/Stable Foreign Currency Term Loan 188.5 CRISIL AA-/Stable
Fund-Based Facilities 225 CRISIL AA-/Stable Fund-Based Facilities 225 CRISIL AA-/Stable
Long Term Loan 2486.5 CRISIL AA-/Stable Long Term Loan 2486.5 CRISIL AA-/Stable
Non-Fund Based Limit 390.4 CRISIL A1+ Non-Fund Based Limit 390.4 CRISIL A1+
Proposed Term Loan 150 CRISIL AA-/Stable Proposed Term Loan 150 CRISIL AA-/Stable
Proposed Working Capital Facility 260 CRISIL AA-/Stable Proposed Working Capital Facility 260 CRISIL AA-/Stable
Short Term Loan 75 CRISIL A1+ Short Term Loan 75 CRISIL A1+
Total 4065.4 - Total 4065.4 -

*Including sublimit of 90 Crore for NFB

Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for Fast Moving Consumer Goods Industry
CRISILs Criteria for rating short term debt
CRISILs Criteria for Consolidation

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