Rating Rationale
May 04, 2020 | Mumbai
Ram Ratna Wires Limited
Rating outlook revised to 'Negative'; ratings reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.207.6 Crore
Long Term Rating CRISIL BBB+/Negative (Outlook revised from 'Stable' and rating reaffirmed)
Short Term Rating CRISIL A2 (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has revised its outlook on the bank facilities of Ram Ratna Wires Limited (RRWL) to 'Negative' from 'Stable' while reaffirming the ratings at 'CRISIL BBB+/CRISIL A2'.
 
Operating performance in fiscal 2021 is likely to be impacted following measures taken by various state governments as well as central government towards containment of COVID-19 which includes temporary closure of non-critical establishments, inter-state transportation etc. along-with severe restrictions on travel and movement of people. Since these measures are imposed at a broader level and across sectors, they are expected to impact the business profile of the company in terms of temporary closure of production facility and closure of establishments of dealer-distributors-retailers. Accordingly, working capital is also expected to be elongated temporarily as a result of the lockdowns leading to pile up of inventory and slower realization of debtors. However, the same is expected to retract to normal levels once the economic activity resumes normalcy later in FY21. The ability of the business to revert back to operational stability and any relief measures given by the government will be a key monitorable, and CRISIL will continue monitoring these events.
 
For 9 months ending December 2019, RRWL reported about 7% increase in operating income y-o-y driven by healthy volume growth of around 10% in its manufacturing segment. Operating margins remained at around 4.2%.
 
In fiscal 2020, RRWL has completed capex of around Rs 150 crores spread over fiscal 2018, 2019 and 2020 to enhance the existing capacity in fiscal 2020. Liquidity is adequate with moderate cash accruals. RRWL also benefits immensely from financial flexibility of promoters to support funding requirement and continued support from promoters to support the liquidity will be key monitorable.
 
The ratings reflect the extensive experience of RRWL's promoter in the copper wires segment, and adequate financial risk profile. These strengths are partially offset by susceptibility of its operating performance to volatility in raw material prices, and its large working capital requirement.

Key Rating Drivers & Detailed Description
Strengths
* Experienced management, strong distribution network, and established clientele
The promoters have more than four decades of experience and their in-depth understanding of the business dynamics, coupled with its established clientele and strong distribution network, has resulted in healthy growth for RRWL. The winding wire industry is highly competitive as the unorganized segment constitutes more than 50%. Despite this, RRWL has an established position in the industry driven by its reputed client base of original equipment manufacturers such as Cummins India Ltd, Tesla Transformers Ltd, and Godrej & Boyce Manufacturing Company Ltd. Distribution network is strong with marketing offices at over 20 locations across India, and exports to over 70 countries. Benefits from experienced management, reputed clientele, and strong distribution network is expected to support business risk profile over the medium term.
 
* Adequate financial risk profile
Despite the debt-funded capex of Rs 150 cr over fiscals 2018-2020, financial risk profile remains adequate, driven by improving cash generation, and prudent working capital management. Gearing is estimated to remain high at around 2 times, although the capital structure is expected to correct over the medium term driven by healthy accruals and term debt repayments. Debt protection metrics such as interest coverage and net cash accrual to total debt (NCATD) ratios are estimated at ~2.5 times and 0.1 times respectively in fiscal 2020 and are adequate.
 
Weaknesses
* Susceptibility of operating performance to volatility in raw material prices
As raw material prices (mainly copper) account for around 90% of revenues, operating performance is susceptible to volatility in copper price. As value addition is low, any sharp movements in raw material prices may impact profitability adversely. The price risk is managed by placing back-to-back orders for raw materials. However, any sharp fluctuations in prices will result in inventory loss.
 
* Large working capital requirement
Majority of the company's existing debt is towards working capital requirement. OEMs, who comprise a major chunk (~ 70%) of company's sales, are offered 60 days of credit against 30 days for dealers. This leads to higher working capital debt as reflected in moderate-to-high utilization of bank lines. In fiscal 2017, RRWL had started provided channel financing facility to its dealers, thereby facilitating higher sales through dealers who are offered lower credit period. Despite this, working capital requirement is expected to remain high over the medium term, with the growth in scale of operation expected post-expansion.
Liquidity Adequate

RRWL has adequate liquidity driven by expected cash accruals of more than Rs 40 crore per annum in fiscal 21 and fiscal 22. The company has long term repayment obligations of around Rs 15-20 crore each in fiscal 21 and fiscal 22. CRISIL expects internal accruals, and unutilized bank lines to be sufficient to meet its repayment obligations as well as incremental working capital requirements.

Outlook: Negative

CRISIL believes RRWL might be impacted in the short term due to demand slowdown caused by the impact of COVID 19. Also, working capital may remain at elevated levels in the interim as inventory level increases and collection rate dips. A prolonged lockdown may weaken the liquidity cushion of the company and, therefore, promoter's support in a timely manner will be a key monitorable.
 
Rating Sensitivity Factors
Upward factors
* Sustained improvement in operating performance driven by sustained operating margin of around 6% leading to healthy accruals
* Significant and sustained improvement in the capital structure, driven by better than expected cash accrual and low debt funded capex
 
Downward factors
* Deterioration in business risk profile driven by decline in operating margin below 4% on a sustainable basis
* Deterioration in capital structure led by higher than expected debt funded capex
* Significant delay in demand recovery post-CoVID19 which may stretch the liquidity position materially

About the Company

RRWL manufactures enameled copper winding wires under the RR Shramik brand. The company was set up in 1995 by Mr Rameshwarlal Kabra and his sons Mr Tribhuvan Prasad Kabra, Mr Mahendra Kumar Kabra, and Mr Shreegopal Kabra. The promoter family also owns MEW Electricals Ltd ('CRISIL BBB-/Positive/CRISIL A3'), which manufactures enameled copper winding wires, and RR Kabel Ltd ('CRISIL A+/Positive/CRISIL A1+') which produces light duty electrical cables.
 
For the 9 months ended December 2019, the company reported a PAT of Rs 13 crore on operating income of Rs 1,102 crore, as against a PAT of Rs 9 crore on operating income of Rs 1,030 crore for the same period of previous fiscal.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue Rs crore 1423 1137
Profit after tax Rs crore 16 28
PAT margin % 1.1 2.4
Adjusted debt/adjusted Networth Times 2.28 2.10
Interest coverage Times 2.39 4.10
 

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity
date
Issue size
(Rs crore)
Rating assigned with outlook
NA Bank Guarantee NA NA NA 5.00 CRISIL A2
NA Bill Discounting NA NA NA 15.00 CRISIL BBB+/Negative
NA Cash Credit NA NA NA 111.00 CRISIL BBB+/Negative
NA Letter of Credit NA NA NA 1.00 CRISIL A2
NA Working Capital Demand Loan NA NA NA 25.00 CRISIL BBB+/Negative
NA Term Loan NA NA Jul-2021 50.60 CRISIL BBB+/Negative
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  201.60  CRISIL BBB+/Negative      17-05-19  CRISIL BBB+/Stable  14-02-18  CRISIL BBB+/Stable      CRISIL BBB/Positive 
                30-01-18  CRISIL BBB+/Stable       
Non Fund-based Bank Facilities  LT/ST  6.00  CRISIL A2      17-05-19  CRISIL A2  14-02-18  CRISIL A2      CRISIL A3+ 
                30-01-18  CRISIL A2       
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 5 CRISIL A2 Bank Guarantee 5 CRISIL A2
Bill Discounting 15 CRISIL BBB+/Negative Bill Discounting 15 CRISIL BBB+/Stable
Cash Credit 111 CRISIL BBB+/Negative Cash Credit 111 CRISIL BBB+/Stable
Letter of Credit 1 CRISIL A2 Letter of Credit 1 CRISIL A2
Term Loan 50.6 CRISIL BBB+/Negative Term Loan 50.6 CRISIL BBB+/Stable
Working Capital Demand Loan 25 CRISIL BBB+/Negative Working Capital Demand Loan 25 CRISIL BBB+/Stable
Total 207.6 -- Total 207.6 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for rating short term debt

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