Rating Rationale
December 01, 2020 | Mumbai
Raymond Limited
Ratings continues on 'Watch Negative'
 
Rating Action
Total Bank Loan Facilities Rated Rs.1790 Crore
Long Term Rating CRISIL AA- (Continues on 'Rating Watch with Negative  Implications')
Short Term Rating CRISIL A1+ (Continues on 'Rating Watch with Negative  Implications')
 
Non-Convertible Debentures Aggregating Rs.275 Crore CRISIL AA- (Continues on 'Rating Watch with Negative  Implications')
Rs.550 Crore Commercial Paper CRISIL A1+ (Continues on 'Rating Watch with Negative  Implications')
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL's ratings on the bank facilities and debt instruments of Raymond Limited (Raymond) continue to be on 'Rating Watch with Negative Implications'.
 
CRISIL had placed the 'CRISIL AA-/CRISIL A1+' ratings on 'Rating Watch with Negative Implications' in November 2019 following the announcement that month that the company's board of directors had approved a scheme of rearrangement and amalgamation, wherein the Lifestyle business was to be demerged into a separate company. The other businesses - Real Estate (including the 120 acre land bank in Thane, Maharashtra), Auto Components, Tools & Hardware, High Value Cotton Shirting, Fast-Moving Consumer Goods (FMCG), and the Denim joint venture (JV)' remain with Raymond.
 
Raymond's operating performance was impacted from March 2020 on account of the nationwide lockdown to contain the Covid-19 pandemic, along with store closures for the initial few months as well as slow demand recovery in the textile and apparel segments thereafter. Consequently, consolidated revenue (including Raymond UCO Denim Pvt Ltd [Raymond UCO]) declined 73% to Rs 1,027 crore in the first six months of fiscal 2021, while operating loss stood at Rs 424 crore compared with operating profit of Rs 248 crore in the corresponding period of the previous fiscal. Raymond has, however, rationalised its costs and managed its working capital efficiently, resulting in gross debt (excluding lease liabilities) reduction to Rs 2,779 crore as of September 30, 2020, from Rs 2,857 crore as on March 31, 2020. Furthermore, the company continues to maintain strong liquidity of Rs. 552 crore as of September 30, 2020. Operating loss in the first half of fiscal 2021 included stock corrections of Rs 42 crore.
 
Raymond's cost control initiatives resulted in 30-35% of fixed cost savings, including employee costs, sales and marketing costs and lease rentals, thus limiting the fall in losses. In the first half of fiscal 2021, Raymond achieved fixed cost savings of about Rs 300 crore, expected to continue at a similar level in the second half of this fiscal.
 
CRISIL expects faster recovery in Raymond's operating performance in the second half of fiscal 2021; however, high losses in the first half of fiscal 2021 would constrain the overall operating margin in fiscal 2021. Demand pick-up amid the festive and wedding season is expected to result in positive operating profit or earnings before interest, tax, depreciation and amortisation (EBITDA) from the third quarter of fiscal 2021 and will remain a key monitorable. The pandemic's impact on the company's business and financial risk profiles is likely to be temporary, with recovery expected to pre-pandemic levels from fiscal 2022 given the strong brand and continued benefit of fixed cost reduction.
 
As per the proposed scheme, the demerged entity, Raymond Lifestyle, will house the ongoing core Lifestyle businesses of Branded Textile, Branded Apparel (under Raymond Apparel Ltd) and Garmenting (totalling revenue of Rs 5,379 crore or 82% share of Raymond's consolidated fiscal 2020 revenue and about 78% of EBITDA, including non-operating income). Raymond Lifestyle will operate as a branded consumer business owning the Raymond, Park Avenue, ColorPlus, Parx, Ethnix and NextLook brands.
 
Each shareholder of Raymond will be issued shares of Raymond Lifestyle in a 1:1 ratio, in consideration of the demerger, and Raymond Lifestyle will be listed, with its shareholding mirroring that of Raymond.
 
Raymond's (including Raymond UCO's), gross debt (excluding lease liabilities) was Rs 2,857 crore as on March 31, 2020. Of the total consolidated debt at Raymond (excluding Raymond UCO), close to Rs 1,823 crore (75% share) as on March 31, 2020, and around 60% of cash and liquid investments will be transferred to Raymond Lifestyle. The credit risk profile of Raymond Lifestyle will benefit from its dominant position in the domestic worsted suiting business, higher operating margin and strong retail presence, supported by strong brands. Following the demerger, the rated NCDs are likely to be under Raymond Lifestyle, whose overall credit quality may not vary significantly from that of the current consolidated entity.
 
Raymond, including Raymond UCO, post the demerger is likely to have gross debt of around Rs 1,050 crore, translating into a high debt to EBITDA ratio, with benefits from the real estate projects expected over a five-year period. Nevertheless, gradual monetisation of the land bank and expected cash flow from the real estate project should offset the modest debt protection metrics over the medium term.
 
The pandemic has delayed the demerger, which is now likely to be completed in the first half of fiscal 2022. The company has received approvals from stock exchanges and filed applications with National Company Law Tribunal (NCLT), following which necessary approvals would be taken from the minority shareholders, lenders and creditors.
 
CRISIL remains in discussion with Raymond's management to better understand the division of its assets and liabilities and bifurcation of the debt facilities. CRISIL will remove the ratings from watch once there is better clarity and announce the final rating action once key regulatory approvals, mainly from the shareholders and creditors, have been obtained.
 
The ratings continue to reflect Raymond's dominant position in the domestic worsted suiting business, well-established brands in the apparel business, diversified revenue streams, integrated operations with a strong retail network and healthy liquidity. These strengths are partially offset by the average financial risk profile, susceptibility to volatility in key raw material prices and foreign exchange (forex) rates, intense competition in the domestic apparel business and demand and implementation risks associated with the real estate project.

Analytical Approach

For arriving at the ratings, CRISIL has combined the business and financial risk profiles of Raymond and its 19 subsidiaries, including Raymond Apparel Ltd, Raymond Luxury Cottons Ltd, JK Files (India) Ltd, Silver Spark Apparel Ethiopia PLC and Raymond UCO, which is a 50:50 JV that has high synergies with Raymond. This approach reflects the similarity of some businesses, financial fungibility and common management. CRISIL has also included Raymond's share in the profits of its associates, including PT Jaykay Files Indonesia, JK Investo Trade (India) Ltd and Radha Krishna Films Ltd. The group is collectively referred to herein as Raymond. 

Please refer Annexure - List of entities consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths:
* Dominant position in the worsted suiting business: A well-established track record of over nine decades, a strong brand image and a large retail network have helped Raymond establish a healthy position in the worsted suiting business. Raymond is India's largest manufacturer of worsted fabrics and wool blends, enjoying a dominant market share. It had 1,114 retail outlets branded as The Raymond Shop (TRS) as on September 30, 2020, across India and abroad.
 
* Diversified revenue streams: The revenue profile is well-diversified, with significant presence in branded textiles (38% of the gross revenue in fiscal 2020), branded apparel (21%), garmenting (11%), denim (12%), high value cotton shirting (8%) and other businesses (10%). The company owns well-known brands, such as Park Avenue, Raymond ready-to-wear, Colorplus and Parx, and has introduced the 'made-to-measure' (MTM) store concept to offer custom-fit solutions. Raymond is also present in the engineering segment, where it manufactures steel files and cutting tools along with marketing of hand and power tool accessories (Tools and Hardware) and is a manufacturer of ring gears, flexplates and water pump bearings (auto components; 8% of the revenue in fiscal 2020). It is the largest manufacturer of steel files, where it is the market leader with a domestic market share of about 65%. A couple of years ago, Raymond forayed into real estate development on 20 acres of owned land in Thane; this is expected to provide meaningful contribution to the group's cash flow over the medium term. 
 
* Strong retail network: Having one of the largest retail store networks across India and overseas (1,114 TRS, 58 MTM stores and 405 exclusive brand outlets as on September 31, 2020) has helped the company reinforce its market position. Raymond has been expanding its dealership network to Tier III-VI cities and towns and has over 20,000 touch points across the country. Following the unlocking guidelines and opening up of business establishments, all of its TRS stores have opened up as of September 2020. In line with its cost control measures, Raymond closed 61 loss-making stores and renegotiated lease rentals, resulting in cost savings of Rs 53 crore in the first half of fiscal 2021.
 
* Strong liquidity: Liquidity is strong and supported by large unencumbered liquid investments and cash of Rs 552 crore as on September 2020. The liquid surplus has been maintained over time despite pressure on profitability in the recent past.
 
Bank limit utilisation averaged 85% over the six months through September 2020. The company has availed of moratorium for up to six months on most of the bank facilities as per the Reserve Bank India's Covid-19 Regulatory Package and will repay the interest accumulated during the moratorium period by March 2021. Capex requirement is moderate and limited to maintenance capex in fiscals 2021 and 2022. Raymond's long-term debt obligation is well spaced out, with repayment expected at Rs 234 crore (post moratorium) in fiscal 2021 compared with Rs 372 crore in fiscal 2020. The debt obligation will be met through a mix of cash accrual and additional debt. With negative cash accrual in fiscal 2021, the debt obligation is expected to be refinanced. However, with the improvement in profitability in fiscal 2022, debt obligation of Rs 205 crore is likely to be serviced from cash accrual.
 
Weaknesses:
* Average financial risk profile: The financial risk profile is constrained by modest debt protection metrics and return on capital employed (RoCE). With moderation in operating performance on account of the one-off stock corrections, the financial metrics have moderated in fiscal 2020, with gross debt to EBITDA ratio at 7.6 times, interest coverage ratio at 1.24 times and RoCE at 9.1% in fiscal 2020. In fiscal 2019, the gross debt to EBITDA ratio stood at 4.8 times, adjusted interest coverage ratio at 2.04 times and RoCE at 11.5%. The operating performance is expected to remain tepid in fiscal 2021 on account of the nationwide lockdown and sizeable operating losses in the first half, leading to further weakening in the debt protection metrics. Raymond's cost control initiatives resulted in 30-35% of fixed cost savings, including employee costs, sales and marketing costs and lease rentals. The impact of the pandemic on the company's business and financial risk profiles is likely to be temporary, with gradual recovery expected to pre-pandemic levels from fiscal 2022 given the strong brand and continued benefit of cost reduction.
 
* Susceptibility to volatility in input cost: Volatility in cotton and wool prices has also led to fluctuations in profitability. Raymond imports a bulk of its wool requirement from Australia and New Zealand; it maintains a hedge book for a major portion of its related forex exposure. For instance, in the first quarter of fiscal 2020, increase in wool prices was largely responsible for a decline of 245 basis points in the operating margin in the branded textiles segment margin, thereby weakening the overall operating margin of the company. However, softening of wool prices in the second and third quarters led to improvement in operating margin to 220 basis points in the third quarter of fiscal 2020. Similarly, in fiscal 2019, increase in the minimum support price of cotton, a key raw material, led to erosion in the profitability of textile and denim players. Easing of commodity prices, such as cotton and wool, are likely to benefit the company over the medium term along with softened oil prices. The company is also expected to reap benefits of low imports from China, as the global supply chain will see a shift.
 
* Intense competition in the domestic apparel business: The industry is highly fragmented, with intensifying competition among organised players. In the long term, brand penetration is likely to increase among leading players, such as Grasim Industries Ltd (Grasim; 'CRISIL AAA/Stable/CRISIL A1+; erstwhile Aditya Birla Nuvo Ltd merged with Grasim) and Aditya Birla Fashion and Retail Ltd ('CRISIL AA/Stable/CRISIL A1+) and various brands, including Louis Philippe, Van Heusen, Allen Solly, Peter England, Siyaram Silk Mills Ltd ('CRISIL AA-/Negative/CRISIL A1+') and Arvind Ltd (Arrow). The overall readymade garments industry is estimated at Rs 473800 crore in fiscal 2020, with export accounting for 23%, as per CRISIL Research. In fiscal 2021, the pandemic is expected to reduce domestic market growth by 10%, while export is expected to decrease 15% on account of the global economic slowdown.
 
* Exposure to demand and implementation risks in the residential real estate business: Raymond entered into real estate development in fiscal 2019 to monetise the 14 acres of prime land parcel (out of the total 120 acres owned) in Phase 1 (10 towers) in Thane. The initial four towers comprise development of 1.12 million square feet to be completed by fiscal 2024. With its prime location, attractive price point in the two-bedroom-hall-kitchen segment and competitive pricing, the project has witnessed healthy sales traction, with booking of 1,012 units up to September 30, 2020, on the seven towers launched. In the first six months of fiscal 2021, the company received 62 bookings and launched its seventh tower. In October and November 2020, company booked over 100 units, supported by lowering of stamp duty on registration by the Maharashtra government.
 
Phase-wise booking, development strategy and tie-ups with reputed contractors, such as Capacite Infraprojects Ltd, reduce implementation and funding risks, leading to low reliance on external debt. However, given the initial stage of the real estate project and subdued sales environment amid the pandemic, the company will be exposed to demand and implementation risks in the near to medium term. Progress on the project and ramp-up in operations and sales booking will be key monitorables.
Liquidity Strong

Liquidity is strong, enhanced by proceeds from the sale of land, and is supported by sizeable unencumbered liquid investment of Rs 552 crore, including mutual funds, fixed deposits and cash balance, as of September 2020. Bank limit utilisation averaged 85% over the six months through September 2020. Raymond's long-term debt obligation is well spread out, with repayment of Rs 234 crore (post moratorium) due in fiscal 2021, compared with Rs 372 crore in fiscal 2020. The company is also expected to undertake only modest capital spending, mainly for refurbishment of machinery, in fiscals 2021 and 2022. In fiscal 2021, with negative accrual, the debt obligation is expected to be refinanced in a timely manner.

Rating Sensitivity factors
Upward factors
* Significant and sustained improvement in the operating margin to more than 8%
* Improvement in the capital structure, with debt to EBITDA ratio below 3 times and interest coverage above 3.5 times
 
Downward factors
* Weaker-than-expected recovery in the business performance leading to continuing operating losses in the second half of fiscal 2021 and cash accrual of below Rs 350 crore in fiscal 2022; with further stock corrections constraining cash accrual
* Sustained low operating performance, with EBITDA margin of 3-5% in fiscal 2022
* Stretched working capital cycle or large capital sending leading to gross debt to EBITDA ratio above 4 times and interest coverage below 2 times on a sustained basis
* Material decline in liquid surplus
* More-than-expected delay in execution and slower-than-expected pick-up in the launched residential real estate projects
About the Group

Incorporated in 1925, Raymond is one of the leading integrated producers of worsted suiting fabrics globally. On a standalone basis, the company manufactures 38 million metre of fabric per annum. It offers more than 20,000 designs and colours of suiting fabric and exports to over 40 countries.

The company operates in two major segments: lifestyle and non-lifestyle. The lifestyle segment includes suiting, garments, apparel and shirting, while the non-lifestyle segment includes the denim and engineering businesses (tools and hardware and automotive components) and real estate. The tools and hardware business comprises manufacturing of steel files and cutting tools and marketing of hand tools and power tool accessories. Raymond has 19 plants across Maharashtra, Gujarat, Madhya Pradesh and Karnataka. As on September 30, 2020, the promoters held about a 48% stake, and the public held 52% (including financial institutions).

Consolidated revenue (including Raymond UCO) in first six months of fiscal 2021 stood at Rs 1,027 crore, with net loss of Rs 435 crore compared with revenue of Rs 3,787 crore and profit after tax (PAT) of Rs 60 crore in the corresponding period of the previous fiscal.

Key Financial Indicators
Particulars Unit 2020 2019
Net Sales Rs crore 7,102 7,261
Adjusted PAT Rs crore 188 148
Adjusted PAT margin % 2.5 2.0
Adjusted debt/adjusted networth Times 1.40 1.55
EBITDA/Interest and finance charges Times 1.24 2.04
*Excluding lease liabilities in fiscal 2020

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
ISIN Name of 
instrument
Date of allotment Coupon rate (%) Maturity
date
Issue size
(Rs crore)
Complexity level Rating assigned 
with outlook
INE301A07011 Debentures 22-May-20 9.50% 22-May-23 65 Simple CRISIL AA-/Watch Negative
NA Debentures** NA NA NA 210 Simple CRISIL AA-/Watch Negative
NA Cash credit NA NA NA 460 NA CRISIL AA-/Watch Negative
NA Proposed bill discounting facility NA NA NA 50 NA CRISIL A1+/Watch Negative
NA Fund- and non-fund-based limits NA NA NA 175 NA CRISIL AA-/Watch Negative
NA Non-fund-based limit@ NA NA NA 210.95 NA CRISIL A1+/Watch Negative
NA Proposed fund-based bank limit* NA NA NA 115 NA CRISIL AA-/Watch Negative
NA Proposed non-fund-based limit NA NA NA 4.05 NA CRISIL A1+/Watch Negative
NA Proposed cash credit Limit NA NA NA 25 NA CRISIL AA-/Watch Negative
NA Proposed rupee term loan NA NA NA 36.53 NA CRISIL AA-/Watch Negative
NA Rupee term loan NA NA 31-Mar-23 200 NA CRISIL AA-/Watch Negative
NA Rupee term loan NA NA 30-Sep-23 200 NA CRISIL AA-/Watch Negative
NA Rupee term loan NA NA 16-Dec-20 16.67 NA CRISIL AA-/Watch Negative
NA Rupee term loan NA NA 26-Jun-21 63.8 NA CRISIL AA-/Watch Negative
NA Rupee term loan NA NA 03-Dec-24 8 NA CRISIL AA-/Watch Negative
NA Rupee term loan NA NA 19-Dec-20 195 NA CRISIL AA-/Watch Negative
NA Rupee term loan NA NA 28-Feb-21 30 NA CRISIL AA-/Watch Negative
NA Commercial paper NA NA 7 - 365 days 550 Simple CRISIL A1+/Watch Negative
**Yet to be placed
*Interchangeable with non-fund-based bank limit
@Interchangeable with letter of credit, bank guarantee, buyer's credit and suppliers' credit
 
Annexure - List of entities consolidated
Names of entities consolidated Extent of consolidation Rationale for consolidation
Raymond Apparel Ltd Fully 100% subsidiary
JK Files (India) Ltd Fully 100% subsidiary
Silver Spark Apparel Ethiopia PLC Fully 100% subsidiary
Raymond Luxury Cottons Ltd Fully 100% subsidiary
Celebrations Apparel Ltd Fully 100% subsidiary
Colorplus Fashions Ltd Fully 100% subsidiary
Everblue Apparel Ltd Fully 100% subsidiary
JK Talabot Ltd Fully 100% subsidiary
Pashmina Holdings Ltd Fully 100% subsidiary
Raymond Woollen Outerwear Ltd Fully 100% subsidiary
Scissors Engineering Products Ltd Fully 100% subsidiary
Raymond Lifestyle International DMCC Fully 100% subsidiary
Raymond (Europe) Ltd Fully 100% subsidiary
Jaykayorg AG Fully 100% subsidiary
Raymond UCO Denim Pvt Ltd Fully 50:50 joint venture, with high synergies with Raymond
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Commercial Paper  ST  550.00  CRISIL A1+/(Watch) Negative  02-09-20  CRISIL A1+/Watch Negative  16-11-19  CRISIL A1+/Watch Negative  28-09-18  CRISIL A1+  18-09-17  CRISIL A1+  CRISIL A1+ 
        05-06-20  CRISIL A1+/Watch Negative  30-09-19  CRISIL A1+      31-08-17  CRISIL A1+   
        13-02-20  CRISIL A1+/Watch Negative               
Non Convertible Debentures  LT  65.00
01-12-20 
CRISIL AA-/(Watch) Negative  02-09-20  CRISIL AA-/Watch Negative  16-11-19  CRISIL AA-/Watch Negative  28-09-18  CRISIL AA-/Stable  18-09-17  CRISIL AA-/Stable  CRISIL AA-/Stable 
        05-06-20  CRISIL AA-/Watch Negative  30-09-19  CRISIL AA-/Stable      31-08-17  CRISIL AA-/Stable   
        13-02-20  CRISIL AA-/Watch Negative               
Fund-based Bank Facilities  LT/ST  1400.00  CRISIL AA-/(Watch) Negative/ CRISIL A1+/(Watch) Negative  02-09-20  CRISIL AA-/Watch Negative/ CRISIL A1+/Watch Negative  16-11-19  CRISIL AA-/Watch Negative/ CRISIL A1+/Watch Negative  28-09-18  CRISIL AA-/Stable/ CRISIL A1+  18-09-17  CRISIL AA-/Stable/ CRISIL A1+  CRISIL AA-/Stable/ CRISIL A1+ 
        05-06-20  CRISIL AA-/Watch Negative/ CRISIL A1+/Watch Negative  30-09-19  CRISIL AA-/Stable/ CRISIL A1+      31-08-17  CRISIL AA-/Stable/ CRISIL A1+   
        13-02-20  CRISIL AA-/Watch Negative/ CRISIL A1+/Watch Negative               
Non Fund-based Bank Facilities  LT/ST  390.00  CRISIL AA-/(Watch) Negative/ CRISIL A1+/(Watch) Negative  02-09-20  CRISIL AA-/Watch Negative/ CRISIL A1+/Watch Negative  16-11-19  CRISIL AA-/Watch Negative/ CRISIL A1+/Watch Negative  28-09-18  CRISIL AA-/Stable/ CRISIL A1+  18-09-17  CRISIL AA-/Stable/ CRISIL A1+  CRISIL AA-/Stable/ CRISIL A1+ 
        05-06-20  CRISIL AA-/Watch Negative/ CRISIL A1+/Watch Negative  30-09-19  CRISIL AA-/Stable/ CRISIL A1+      31-08-17  CRISIL AA-/Stable/ CRISIL A1+   
        13-02-20  CRISIL AA-/Watch Negative/ CRISIL A1+/Watch Negative               
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 460 CRISIL AA-/Watch Negative Cash Credit 460 CRISIL AA-/Watch Negative
Fund & Non Fund Based Limits 175 CRISIL AA-/Watch Negative Fund & Non Fund Based Limits 175 CRISIL AA-/Watch Negative
Non-Fund Based Limit@ 210.95 CRISIL A1+/Watch Negative Non-Fund Based Limit@ 210.95 CRISIL A1+/Watch Negative
Proposed Bill Discounting Facility 50 CRISIL A1+/Watch Negative Proposed Bill Discounting Facility 50 CRISIL A1+/Watch Negative
Proposed Cash Credit Limit 25 CRISIL AA-/Watch Negative Proposed Cash Credit Limit 25 CRISIL AA-/Watch Negative
Proposed Fund-Based Bank Limits* 115 CRISIL AA-/Watch Negative Proposed Fund-Based Bank Limits* 115 CRISIL AA-/Watch Negative
Proposed Non Fund based limits 4.05 CRISIL A1+/Watch Negative Proposed Non Fund based limits 4.05 CRISIL A1+/Watch Negative
Proposed Rupee Term Loan 36.53 CRISIL AA-/Watch Negative Proposed Rupee Term Loan 36.53 CRISIL AA-/Watch Negative
Rupee Term Loan 713.47 CRISIL AA-/Watch Negative Rupee Term Loan 713.47 CRISIL AA-/Watch Negative
Total 1790 -- Total 1790 --
*Interchangeable with non-fund based bank limits
@Interchangeable with letter of credit, bank guarantee, buyer's credit and suppliers' credit
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for Consolidation
CRISILs Criteria for rating short term debt

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