Rating Rationale
December 13, 2018 | Mumbai
Renaissance Jewellery Limited
'CRISIL BBB+/Stable/CRISIL A2' assigned to bank debt
 
Rating Action
Total Bank Loan Facilities Rated Rs.250.35 Crore
Long Term Rating CRISIL BBB+/Stable (Assigned)
Short Term Rating CRISIL A2 (Assigned)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has assigned its 'CRISIL BBB+/Stable/CRISIL A2' ratings to the bank facilities of Renaissance Jewellery Limited (RJL).

The ratings reflect the company's established market position in the studded jewellery business, backed by geographically diversified presence; established and reputed customers; large scale of operations; experienced management team; and comfortable financial risk profile because of healthy networth, comfortable capital structure and healthy debt protection metrics. These strengths are partially offset by large working capital requirement, average operating margin, and exposure to competition and adverse movement in foreign exchange (forex) rates.

Analytical Approach

For arriving at its ratings, CRISIL has combined the business and financial risk profiles of RJL and its wholly owned and step-down subsidiaries, together referred to as RJL. This is because RJL and these entities operate in same line of business and have strong operational and financial linkages.

Please refer Annexure - Details of Consolidation, which captures the list of entities considered part of RJL.

Key Rating Drivers & Detailed Description
Strengths
* Established market position: RJL is one of the largest exporters of studded jewellery from India, with manufacturing facilities in India and in the UAE. It derives revenue from the USA, Middle East, Europe, and Asia. With foray into the UAE market, geographical diversification has increased: the US and Middle East accounted for 41% and 38% of sales, respectively, in fiscal 2018; followed by Asia Pacific (11%) and Europe (6%). Market position is also bolstered by large scale of operations, reflected in topline of Rs 1,843 crore in fiscal 2018. RJL also benefits from established association with reputed customers such as Zales Corp, Kohls, Argos, Walmart, and JC Penny; and other retailers and wholesalers.

Further, RJL recently acquired US-based Jay Gems, which has a licensing agreement for 'Enchanted by Disney Fine Jewelery' in the US and Canada. This will enable RJL to enter the branded jewellery segment. Furthermore RJL continues to benefit from its promoters' three decades of industry experience and demonstrated design and manufacturing capabilities. 

* Comfortable financial risk profile: Networth was healthy and gearing and total outside liabilities to adjusted networth (TOLANW) ratio strong at Rs 543 crore, 0.64 time, and 1.2 time, respectively, as on March 31, 2018. Debt protection metrics were adequate, with interest coverage ratio of 6.97 times in fiscal 2018.

RJL acquired Jay Gems in August 2018 for a total consideration of USD 25.6 million, to be paid in five instalments till 2022. Debt level has increased post-acquisition because of debt addition from Jay Gems, leading to marginal weakening of capital structure. Nonetheless, overall capital structure will remain steady, with estimated gearing and TOLANW ratio of about 1 time and 2 times, respectively over the medium term. Benefits accrued from acquisition of Jay Gems and overall impact on RJL's operating performance will be monitored closely.

Weaknesses
* Working capital-intensive operations:
Gross current assets were 210 days as on March 31, 2018, because of sizeable inventory of 124 days and receivables of 70 days. Ramp up in scale will continue to lead to large incremental working capital requirement.

* Average operating margin: High fragmentation in the wholesale jewellery business has led to a low operating margin of 5.4-6.1% in the five fiscals through 2018.

* Susceptibility to movement in raw material prices and forex rates: Profitability remains exposed to fluctuating raw material prices and forex rates because of limited ability to pass through the prices. Nonetheless, majority of the inventory is order-backed and the company has natural hedge for forex.
Outlook: Stable

CRISIL believes RJL will continue to benefit from its promoters' extensive experience and established market position. The outlook may be revised to 'Positive' if a substantial and sustained increase in profitability, while maintaining revenue growth; or steady improvement in working capital management leads to a stronger financial risk profile, especially liquidity. The outlook may be revised to 'Negative' in case of a steep decline in profitability, or if capital structure weakens significantly because of stretch in working capital cycle or crystallisation of contingent liabilities.

Liquidity- Adequate
Liquidity should continue to remain adequate. Cash accrual is healthy, fixed deposits and liquid mutual funds moderate, and current ratio strong. Nonetheless, bank limits were moderately utilised by 73% during the nine months ended September 2018 because of large working capital requirement. The recent acquisition of Jay Gems has not severely impacted liquidity as consideration for the acquisition will be paid in five instalments till 2022, of which the first has been paid already.

About the Company

RJL was incorporated in 1989 as Mayur Gems & Jewellery Exports Pvt Ltd. It was acquired by Mr Niranjan Shah and his family in 1995. In 2005, RJL was reconstituted as a public limited company and acquired its present name. The company is engaged in wholesale manufacturing of jewellery in gold, silver, platinum, studded with polished diamonds, semi-precious and precious stones. RJL has sales subsidiaries in the US, the UK, and the UAE. Facilities are in Mumbai, Bhavnagar (Gujarat), and the UAE.

Key Financial Indicators
Particulars Unit 2018 2017
Revenue Rs crore 1843 1493
Profit after tax (PAT) Rs crore 63.8 42.5
PAT margin % 3.46 2.85
Adjusted debt/adjusted networth Times 0.64 0.7
Interest coverage Times 6.97 6.68

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
rate (%)
Maturity date Issue
size
(Rs cr)
Rating assigned  with outlook
NA Standby Line of Credit NA NA NA 33 CRISIL BBB+/Stable
NA Proposed Short Term Bank Loan Facility NA NA NA 8 CRISIL A2
NA Export Packing Credit NA NA NA 55.75 CRISIL BBB+/Stable
NA Post Shipment Credit NA NA NA 153.6 CRISIL A2

Annexure: consolidated entities:
Fully consolidated entities:
Renaissance Jewellery Limited
Renaissance Jewellery DMCC
N Kumar Diamond Exports Limited
House Full International Limited
Housefull Supply Chain Management Limited
Verigold Jewellery DMMC
Renaissance Jewellery  New York
Verigold Jewellery UK Ltd
Renaissance Jewellery Bangaldesh Pvt Ltd
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  250.35  CRISIL BBB+/Stable/ CRISIL A2    --    --    --    --  -- 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Standby Line of Credit 33 CRISIL BBB+/Stable -- 0 --
Proposed Short Term Bank Loan Facility 8 CRISIL A2 -- 0 --
Export Packing Credit 55.75 CRISIL BBB+/Stable -- 0 --
Post Shipment Credit 153.6 CRISIL A2 -- 0 --
Total 250.35 -- Total 0 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings
CRISILs Criteria for Consolidation
The Rating Process

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