Rating Rationale
November 11, 2022 | Mumbai
Sagar Motors - Noida
'CRISIL BB+ / Positive' assigned to Bank Debt
 
Rating Action
Total Bank Loan Facilities RatedRs.140 Crore
Long Term RatingCRISIL BB+/Positive (Assigned)
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL has assigned its 'CRISIL BB+/Positive' ratings to the bank facilities of Sagar Motors - Noida (SMN).

 

The rating reflects SMN's extensive industry experience of the promoters, sound operating efficiencies and its efficient working capital cycle. These strengths are partially offset by its intense competition in the automobile dealership industry and its moderate financial profile.

Analytical Approach

Unsecured loans of Rs. 8.5 crores in fy22 has been treated as debt as it is expected to be repaid by the company in future.

Key Rating Drivers & Detailed Description

Strengths:

Extensive industry experience of the promoters: The promoters have an experience of over 20 years in automotive dealership industry, which has given them sound understanding of the market dynamics. SMN is the authorized dealer of passenger vehicle segment of Tata Motors Limited and operates through 7 showrooms spread across Delhi-NCR, along with 3 workshops. Because of improvement in the market demand for passenger vehicles coupled with healthy demand for Tata’s vehicles, revenue of SMN improved to around Rs 637 crore during fy22 from Rs 332 crore during previous fiscal. Healthy business performance in the ongoing fiscal (April-Sep) along with further improvement in demand expected over the medium term, CRISIL believes the revenue profile and hence the overall business risk profile of the company will continue to strengthen; company reported around Rs 486 crore of revenue during April-Sep in fy23.

 

Efficient working capital management: Healthy demand for a variety of models has result in brisk liquidation of inventory, thereby leading to inventory holding of only 14 days as of Mar 31, 2022 (20 days during previous fiscal). Further, since majority the sale happens to the retail customer, debtor realisation also remains prudent leading to low debtor days of 30-35 pertaining to funds to be realized from financial institutions; debtor days were 34 as of Mar 31, 2022. Resultantly, working capital management remains prudently managed, hence leading low gross current asset days of 65 as of Mar 31, 2022, and shall remain range bound at 60-70 days over the medium term as well.

 

Weaknesses:

Intense competition in the automobile dealership industry: The automotive sector is intensely competitive with many players in the mini, compact, mid-size, executive, premium, and luxury passenger car segments. Also, SMN faces intense competition from the unorganized and organized used car market and from dealers of other leading and established players in the segment. Going forward, the sustained increase in revenue of SMN amidst stated competitive pressure will remain a key monitroable.

 

Leveraged capital structure: Low networth and high dependence on working capital debt to aid the operations has resulted in moderately high leverage, evinced by total outside liabilities to tangible networth (TOL/TNW) ratio of 3.03 times as of Mar 31, 2022. Though absence of debt funded capital expenditure (capex) and expected accretion to reserves shall result in moderation in leverage position, its sustained improvement will remain a key rating sensitivity factor.

Liquidity: Adequate

SMN has sufficient cushion between cash accruals and repayment obligation. The company is expected to generate net cash accruals of Rs. 20-25 crores over the medium term as against annual repayment obligation of Rs 0.7-1.5 crore. Excess cushion in accruals will aid the incremental working capital requirements over the medium term. Liquidity is also comforted by promoters financial support from promoters, unencumbered cash and cash equivalence and comfortable current ratio~ estimated at 1.5 times as of Mar 31, 2022.

Outlook: Positive

CRISIL Ratings believes SMN will continue to benefit over the medium term from its longstanding relationships with principals and experience of the management to mitigate the inherent risk in trading business. 

Rating Sensitivity factors

Upward factor

  • Sustained revenue growth along with stable operating profitability leading to more than expected net cash accruals.
  • Low dependence on external debt leading to improvement in TOL/TNW ratio to below 2.5 times.

 

Downward factors

  • Decline/stagnant growth in business due to weak demand leading to lower operating profitability resulting in accruals of lower than Rs. 13-15 crores.
  • Sizeable stretch in working capital cycle leading to increased utilization of bank limits, weakening the liquidity of the company.

About the Company

SMN was set up in 2014 as a partnership between Mr Varun Sagar and Mr Rajesh Sagar; it commenced operations in March 2016. It’s an authorised dealer of vehicles of Tata Motors Ltd. SMN operates through seven showrooms and three workshop showrooms and service centre across Delhi and National Capital Region.

Key Financial Indicators

As on / for the period ended March 31

 

2022

2021

Operating income

Rs crore

636.98

343.55

Reported profit after tax

Rs crore

15.57

7.60

PAT margins

%

2.44

2.21

Adjusted Debt/Adjusted Net worth

Times

2.25

2.33

Interest coverage

Times

2.01

4.85

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the ‘Annexure – Details of Instrument’ in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities – including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisil.com/complexity-levels. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name of instrument Date of Allotment Coupon Rate (%) Maturity Date Issue Size (Rs Cr) Complexity Levels Rating Assigned with Outlook
`NA Channel Financing  NA   NA  NA 50   NA  CRISIL BB+/Positive
NA Channel Financing NA NA NA 25 NA  CRISIL BB+/Positive
NA Channel Financing NA NA NA 10 NA  CRISIL BB+/Positive
NA Channel Financing NA NA NA 30 NA  CRISIL BB+/Positive
NA Channel Financing NA NA NA 25 NA  CRISIL BB+/Positive
Annexure - Rating History for last 3 Years
  Current 2022 (History) 2021  2020  2019  Start of 2019
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 140.0 CRISIL BB+/Positive 28-09-22 Withdrawn (Issuer Not Cooperating)* 27-01-21 CRISIL BB-/Stable   -- 03-10-19 CRISIL BB-/Stable CRISIL BB-/Stable
      -- 15-04-22 CRISIL BB- /Stable(Issuer Not Cooperating)*   --   --   -- --
All amounts are in Rs.Cr.
* - Issuer did not cooperate; based on best-available information
 
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Channel Financing 25 IndusInd Bank Limited CRISIL BB+/Positive
Channel Financing 50 State Bank of India CRISIL BB+/Positive
Channel Financing 25 ICICI Bank Limited CRISIL BB+/Positive
Channel Financing 10 Axis Bank Limited CRISIL BB+/Positive
Channel Financing 30 Bank of Baroda CRISIL BB+/Positive

This Annexure has been updated on 11-Nov-2022 in line with the lender-wise facility details as on 11-Nov-2022 received from the rated entity.

Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Criteria for rating trading companies
Assessing Information Adequacy Risk
Rating criteria on Financial risk framework for manufacturing and services sector companies
Understanding CRISILs Ratings and Rating Scales

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