Rating Rationale
July 31, 2019 | Mumbai
Salasar Exteriors and Contour Limited
'CRISIL BB-/Stable/CRISIL A4+' assigned to bank debt
 
Rating Action
Total Bank Loan Facilities Rated Rs.12 Crore
Long Term Rating CRISIL BB-/Stable (Assigned)
Short Term Rating CRISIL A4+ (Assigned)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has assigned its 'CRISIL BB-/Stable/CRISIL A4+' ratings on the bank facilities of Salasar Exteriors and Contour Limited (SECL).
 
The ratings reflect its promoter's extensive experience in interior and exterior designing business, improving scale of operations and it's above average financial risk profile. These strengths are partly offset by working capital intensive operations and intense competition in interior and exterior designing business.

Analytical Approach

Unsecured loans from promoters to the tune of Rs6.38 crores as on 31st March 2019 is treated as neither debt not equity since it is expected to be retained in the business over the medium term.

Key Rating Drivers & Detailed Description
Strengths
* Extensive experience on promoter:
Mr. Shreekrishna Joshi has more than 3 decades of experience in interior and exterior designing business, which has helped establish long standing relationship with its customers and suppliers. Regular order flow from its customers has led to increase in its revenue from Rs 31.31 crores in fiscal 2016 to Rs 66.98 crores in fiscal 2019.

* Above average financial risk profile: SECL has reported moderate capital structure with networth of Rs. 14.13 crores and total outside liabilities to adjusted networth of 1.7 times, as on March 31, 2019. Debt protection metrics is comfortable with interest coverage and net cash accruals to tangible networth of 5.2 times and 0.39 times, respectively, in fiscal 2019.

Weaknesses
* Working capital intensive operations:
SECL's operations are working capital intensive as reflected in its gross current asset of 230-280 days in past three years, due to stretch in receivables to 172 days, leading to high bank limit utilisation. Inventory is moderately maintained at 60 days.

* Intense competition in interior and exterior designing business industry: SECL faces intense competition from several organised and unorganised players in interior and exterior designing business.
Liquidity

SECL has average liquidity due to high bank limit utilisation.  SECL also has access to fund based limits of Rs.11 crores, utilized fully over the 12 months ended June 2019. It is expected to report cash accruals of more than Rs.4-4.5 crores per annum in fiscal 2020 and fiscal 2021, against no repayment obligations. CRISIL expects internal accruals to be sufficient to meet its incremental working capital requirements. Liquidity is supported by fund support from promoters in form of unsecured loans to the tune of Rs. 6.38 cr as on March 31, 2019.

Outlook: Stable

CRISIL believes SECL will continue to benefit from its proprietor's extensive industry experience. The outlook may be revised to 'Positive' if sustained revenue growth and profitability, and improvement in working capital cycle, leads to better liquidity. The outlook may be revised to 'Negative' if decline in revenue or profitability, or deterioration in working capital management, weakens the financial risk profile, especially liquidity.

About the Company

SECL, incorporated in 1988 in Mumbai, is engaged in interior and exterior designing of commercial office and mall and factories. SECL is promoted by Mr. Shreekrishna Joshi.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue Rs crore 66.98 51.06
Profit after tax (PAT) Rs Crore 3.96 3.18
PAT margin % 5.9 6.2
Adjusted debt/adjusted networth Times 0.72 2.53
Interest coverage Times 5.18 4.15

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs crore) Rating assigned with outlook
NA Cash Credit NA NA NA 11 CRISIL BB-/Stable
NA Letter of credit & Bank Guarantee NA NA NA 1 CRISIL A4+
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  11.00  CRISIL BB-/Stable    --    --    --    --  -- 
Non Fund-based Bank Facilities  LT/ST  1.00  CRISIL A4+    --    --    --    --  -- 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 11 CRISIL BB-/Stable -- 0 --
Letter of credit & Bank Guarantee 1 CRISIL A4+ -- 0 --
Total 12 -- Total 0 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies

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