Rating Rationale
May 15, 2018 | Mumbai
Seshaasai Business Forms Private Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.135.68 Crore
Long Term Rating CRISIL BBB+/Stable (Reaffirmed)
Short Term Rating CRISIL A2 (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its ratings on the bank facilities of Seshaasai Business Forms Private Limited (SBFPL; part of the Seshaasai group) at 'CRISIL BBB+/Stable/CRISIL A2'.

CRISIL's ratings continue to reflect the healthy business risk profile, backed by a diversified product portfolio with value-added services, reputed clientele, and pan-India presence. These strengths are partially offset by the large working capital requirement.

Analytical Approach

For arriving at its ratings, CRISIL has combined the business and financial risk profiles of SBFPL and Seshaasai E-Forms Pvt Ltd (SEFPL). This is because the two companies, together referred to as the Seshaasai group, is likely to be merged in the medium term. These entities also have significant operational and business linkages, and a common management.

Unsecured loans worth Rs 5.7 crore as on March 31, 2018, have been treated as neither debt nor equity as these loans are subordinated to external debt and would remain in the business over the medium term.

Key Rating Drivers & Detailed Description
Strengths
* Healthy business risk profile, supported by a diversified product portfolio, value-added services, and reputed clientele: The vast product portfolio and value-added services, such as data storage, data mining, and logistics, in addition to traditional printing, have led to a diversified clientele and ensure a regular flow of repeat orders. The group caters to reputed companies such as ICICI Bank Ltd ('CRISIL AAA/Stable'), Axis Bank Ltd, Unique Identification Authority of India (UIDAI), Sodexo Ltd, and Titan Industries Ltd. The top five customers contributed to less than 40% of revenue. The group also manufactures high-end Rupay, Mastercard and Visa, EMV and Near Field Communication (NFC)-based banking cards. Established market position has enabled the group to be shortlisted among the 34 GST Suvidha Providers) by The Goods and Services Tax Network (GSTN) for GST tax returns, automation and compliance management.

* Competitive advantage with pan-India presence and ability to cater to ad-hoc demands: The group offers the entire range of services, and has operations spread across Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Kundli (Sonipat), Chennai, Bengaluru and Pune. Sufficient in-house capacity and diversity in geographic reach facilitate ease of operations. Ability to execute ad-hoc orders and offer a wide range of printing services have led to above-average operating margin of around 13% % in the three fiscals through March 2018.

Weakness
* Working capital intensity in operations: GCA were high, estimated at 172ays as on March 31, 2018, led by stretched receivables and sizeable inventory. The group offers credit of 2-3 months to customers and maintains substantial inventory to support its regular order book as well as ad-hoc orders. As a result, bank limit utilisation was high, averaging 94% in the 11 months through February 2018.
Outlook: Stable

CRISIL believes the Seshaasai group will sustain its market position over the medium term, backed by diversified operations, reputed clientele, continuous diversification in service offerings, and pan-India presence.The outlook may be revised to 'Positive' if significant growth in revenue or profitability leads to substantial cash accrual, or in case of improved working capital management. The outlook may be revised to 'Negative' if decline in revenue or profitability, stretch in the working capital cycle, or any major capital expenditure, weakens the financial risk profile.

About the Group

SBFPL was set up in 1993 by promoters, Mr Pragnyat Lalwani and Mr Gautam Jain. The company offers various technology-based solutions and products such as cheque books, insurance policy statements, vouchers, daily mailers, and textbooks to a large set of clients in the BFSI, retail, and telecom sectors. The Mumbai-based company has manufacturing facilities in seven locations in India. SEFPL is engaged in a similar business and has same promoters. 

Key Financial Indicators
Particulars Unit 2017 2016
Revenue Rs crore 393.85 302.58
Profit After Tax (PAT) Rs crore 14.82 12.06
PAT Margin % 3.8 4.0
Adjusted debt/Adjusted networth Times 1.57 1.68
Interest coverage Times 2.75 2.64

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon
Rate (%)
Maturity Date Issue
Size
(Rs Cr)
Rating Assigned with Outlook
NA Cash Credit NA NA NA 60 CRISIL BBB+/Stable
NA Term Loan NA NA Oct-2021 40.44 CRISIL BBB+/Stable
NA Letter of Credit & Bank Guarantee NA NA NA 19 CRISIL A2
NA Proposed Long Term Bank Loan Facility NA NA NA 16.24 CRISIL BBB+/Stable
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  116.68  CRISIL BBB+/Stable      11-07-17  CRISIL BBB+/Stable  29-02-16  CRISIL BBB/Stable      CRISIL BBB/Stable 
            08-07-17  CRISIL BBB+/Stable           
            31-05-17  CRISIL BBB+/Stable           
Non Fund-based Bank Facilities  LT/ST  19.00  CRISIL A2      11-07-17  CRISIL A2  29-02-16  CRISIL A3+      CRISIL A3+ 
            08-07-17  CRISIL A2           
            31-05-17  CRISIL A2           
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 60 CRISIL BBB+/Stable Cash Credit 50 CRISIL BBB+/Stable
Letter of credit & Bank Guarantee 19 CRISIL A2 Letter of credit & Bank Guarantee 21 CRISIL A2
Proposed Long Term Bank Loan Facility 16.24 CRISIL BBB+/Stable Proposed Long Term Bank Loan Facility 12.5 CRISIL BBB+/Stable
Term Loan 40.44 CRISIL BBB+/Stable Term Loan 52.18 CRISIL BBB+/Stable
Total 135.68 -- Total 135.68 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Paper Industry
CRISILs Bank Loan Ratings
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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