Rating Rationale
September 27, 2019 | Mumbai
Shah Virchand Govanji Jewellers Private Limited
Rating outlook revised to 'Negative', rating reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.70 Crore
Long Term Rating CRISIL BBB+/Negative (Outlook revised from 'Stable' and rating reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has revised its rating outlook on the long-term bank facility of Shah Virchand Govanji Jewellers Private Limited (SVG) to 'Negative' from 'Stable' while reaffirming the rating at 'CRISIL BBB+'.

The outlook revision reflects CRISIL's belief that financial risk profile may continue to remain under pressure on account of sluggish demand resulting in lower revenue and operating profits. Operating profitability will remain under pressure leading to weakening in financial risk profile particularly debt protection metrics of the company. Company's operating profitability has been deteriorating over the past three fiscal (3.0% in fiscal 2019 as against 6.7% in fiscal 2017) on account of discounts given by the company to its customers and increased share of gold bullion sales which has resulted in deterioration of debt protection metrics. Company's interest coverage ratio was 2.08 times in fiscal 2019 against 3.33 times in fiscal 2017. Further the company has also reported lower than expected accruals of Rs 7 crore for fiscal 2019. CRISIL believes that debt protection metrics will remain vulnerable to weak and deteriorating operating profitability and will remain a key rating sensitivity factor.

The rating continues to reflect SVG's promoters established presence in the gold jewellery industry and healthy capital structure. These strengths are partially offset by company's low operating profitability coupled with intense competition from other players and geographical concentration.

Analytical Approach

Total unsecured loans from the promoters stood at Rs 36.54 crore as on March 31, 2019. The same has been treated as 75% equity and 25% debt upto Rs 24 crore as these are expected to stay in business, are subordinated to bank debts with no withdrawal instances for past 5 years and interest being ploughed back in business. The remaining has been treated as 100% debt.

Key Rating Drivers & Detailed Description
Strengths
* Established presence in the gold jewellery industry: The six decade long experience of the promoters in the gold jewellery retail industry, and their longstanding relationship with the customers and suppliers have helped the company successfully navigate business cycles over the years. This has also helped in improvement in revenues from Rs 295.35 crore in fiscal 2017 to Rs. 594.92 crore in fiscal 2019. Benefits from the extensive industry experience of the promoters would continue over the medium term.

* Healthy capital structure: Capital structure is expected to remain healthy marked by healthy networth and low total outside liabilities to adjusted networth ratio of Rs. 121.54 crore and 1.6 times respectively as on March 31, 2019. Same is expected to remain at similar levels over the medium term.

Weakness
* Low operating profitability: Company's operating profitability reduced to around 3% in fiscal 2019 majorly on account of increased bullion sales, discount given to its customers and slow ramp up of sales in new showroom. The same has also resulted in deterioration in interest coverage ratio from 3.45 times in fiscal 2017 to 2.08 times in fiscal 2019. Improvement in operating profitability to remain key rating sensitivity factor.

* Intense competition and geographical concentration: The retail jewelry industry in India is intensely competitive and highly fragmented. Despite a long track record, the company faces stiff competition from new entrants in the industry. In comparison to this, SVG's business risk profile is constrained by geographic concentration in its revenue profile. Although SVG has been in the retail jewelry business for years, its operations have been only in the state of Gujarat The Company has 3 showrooms each in Surat, Valsad and Vapi with over 60-65% of total revenue coming from its showroom in Valsad. Business risk profile, therefore, remains exposed to volatility in demand.

Liquidity: Adequate
Company has adequate liquidity mainly driven by moderate utilisation of bank limits and no repayment obligation. The company has fund based limits of Rs. 70.00 crore which are utilized at an average of 76.90% for 9 months ending August, 2019. Company is expected to generate cash accruals of around Rs 6.50-8.50 crore in fiscal 2020 and 2021 against nil repayment obligations. It also has cash and cash equivalents of Rs. 1.37 crore as on March 31st, 2019. Current ratio was moderate at 2.23 times as on March 31, 2019. The company has no debt funded capex plans over the medium term. CRISIL expects internal accruals and cash and cash equivalent to be sufficient to meet incremental working capital requirement.
Outlook: Negative

CRISIL believes SVG's business risk profile is expected to remain constrained by low operating margins amidst sluggish demand and intense competition.

Rating Sensitivity factor:
Upward factor:
* Improved profitability resulting in improved ROCE and net cash accruals sustaining above Rs. 10 crore
* Sustaining comfortable capital structure and other key credit metrics, supported by prudent working capital management

Downward factor:
* Deterioration in debt protection metrics with interest coverage going below 2.00 times
* Unexpected debt funded capital expenditure or large dividend payout.

About the Company

Set up as a proprietorship concern in 1951 by Mr Chaganlal Virchand Shah, SVGJPL was reconstituted as a private limited company in 1996. It is currently managed by Mr Ketan Shah, grandson of Mr Chaganlal Virchand Shah.  The company is a retailer of gold, silver and diamond ornaments. It operates three showrooms one in Valsad, Vapi and Surat established in 1951, 2012, and 2017 respectively.

Key Financial Indicators
Particulars Unit 2019* 2018
Revenue Rs crore 594.92 496.39
Profit After Tax (PAT) Rs Crore 5.73 7.12
PAT Margin % 1.0 1.4
Adjusted debt/adjusted networth Times 0.45 0.72
Interest coverage Times 2.08 2.75
*Provisional

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs crore) Rating assigned
with outlook
NA Cash Credit NA NA NA 70 CRISIL BBB+/Negative
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  70.00  CRISIL BBB+/Negative      21-06-18  CRISIL BBB+/Stable  21-02-17  CRISIL BBB+/Stable      CRISIL BBB+/Stable 
            30-05-18  CRISIL BBB+/Stable           
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 70 CRISIL BBB+/Negative Cash Credit 70 CRISIL BBB+/Stable
Total 70 -- Total 70 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Retailing Industry
CRISILs Bank Loan Ratings
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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