Rating Rationale
July 28, 2022 | Mumbai
Shamli Steels Private Limited
Ratings reaffirmed at 'CRISIL BBB-/Stable/CRISIL A3'
 
Rating Action
Total Bank Loan Facilities RatedRs.54 Crore
Long Term RatingCRISIL BBB-/Stable (Reaffirmed)
Short Term RatingCRISIL A3 (Reaffirmed)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed rationale

CRISIL Ratings has reaffirmed its 'CRISIL BBB-/Stable/CRISIL A3’ ratings on the bank loan facilities of Shamli Steels Private Limited (SSPL).             

 

The ratings continue to reflect the extensive experience of the promoters in the steel industry and healthy revenue growth of around 33% in fiscal 2022 to Rs 341 crore, as compared to Rs 256 crore in fiscal 2021. Growth in revenue is backed by the company’s collaboration with SRMB Steels Pvt Ltd for manufacturing under the SRMB brand and introduction of its in-house brand, Stellar Gold, in fiscal 2022. These strengths are partially offset by exposure to risks related to cyclicality in the steel sector and low operating margin in the competitive steel long products segment. The company has efficiently maintained its working capital cycle, as reflected in improved gross current assets (GCAs) to 100 days in fiscal 2022, as compared to 117 days in fiscal 2021. However, profitability margins remain subdued at 2.24% in fiscal 2022 due to high volatility in input material cost and undifferentiated and commoditised nature of the product which limits the company’s ability to pass on increase in raw material prices to the end customer. Revenue is expected to improve 15% in fiscal 2023 with profitability margin expected at 2.85% over the medium term.

Analytical approach

Unsecured loans of Rs 4.30 crore (as on March 31, 2022) extended by the promoters have been treated as 75% equity and the rest as debt, as these are interest-free and are likely to be retained in the business over the medium term.

Key rating drivers and detailed description

Strengths:

  • Extensive experience of the promoters in the steel industry: The promoters of the company have been present in the steel industry for more than two decades. The company started its operations with casting of ingots in 2000-2001 and progressed to manufacturing of billets. Thereafter, it gradually forward integrated to establishing rolling mill facility in 2010 and addition of steel induction furnace in 2013. The promoters have been able to establish healthy relationships with customers and suppliers by scaling up their operations over time.

 

  • Healthy revenue growth: The operating revenue of the company has improved by around 33% in fiscal 2022 to Rs 341 crore as compared to Rs 256 crore in fiscal 2021, backed by its collaboration with SRMB Steels Pvt Ltd for manufacturing the SRMB brand of thermo-mechanically treated (TMT) bars exclusively in Delhi, Haryana, Uttar Pradesh and Uttarakhand. Revenue has further improved with the introduction of its in-house brand, Stellar Gold, in fiscal 2022, which is being marketed through existing well-established network of distributors and wholesalers. Sales are estimated to grow 10%-15% over the medium term with growth in demand for TMT steel bars driven by demand from increased investment by the government in infrastructure projects as well as launch of new residential and commercial projects by private real estate players.

 

 

Weaknesses:

  • Subdued operating margin due to fluctuations in raw material prices: As material cost constitutes more than 80% of the operating revenue, operating margin can be adversely impacted by sharp fluctuations in raw material prices. The operating margin was subdued at 2.24% in fiscal 2022, compared to 3.32% in fiscal 2021, due to raw material price volatility and undifferentiated and commoditised nature of the product which limits the company’s ability to pass on increase in raw material prices to end customers. However, operating margin is expected to improve and remain at 2.85%-3.00% over the medium term. Any decline in operating margin will remain a key monitorable for ratings.

 

  • Susceptibility to economic cycles and exposure to intense competition: SSPL primarily caters to the real estate, civil construction and engineering sectors. The demand for TMT bars is linked to the capital expenditure (capex) of end-user industries, which are strongly correlated to economic cycles. Demand for long-steel products depends on the level of construction and infrastructure activities and economic cycles. Furthermore, the steel industry is susceptible to global steel prices. Intense competition restricts bargaining power with suppliers and customers.

Liquidity: Adequate

Bank limit utilisation has been comfortable at 83% on average in the 16 months till June 2022. The company is estimated to generate healthy cash accrual of Rs 7.17 crore in fiscal 2023 with increasing scale of business and stable profitability. The debt obligation is estimated to remain at Rs 5.5 crore, thus providing a comfortable liquidity cushion of Rs 1.7 crore over the medium term.

 

The promoters have provided support in the form of capital and unsecured loans of Rs 4.3 crore as on March 31, 2022. These loans are non-interest bearing and are expected to be retained in the business. The company had unencumbered cash and cash equivalent of Rs 5.2 crore as on March 31, 2022. Current ratio continues to remain comfortable at 1.36 times as on March 31, 2022.

Outlook: Stable

SSPL should continue to benefit from the extensive experience of its promoters.

Rating sensitivity factors

Upward factors

  • Sustained revenue growth of more than 25% and operating margin improving to around 3.0% leading to higher cash accrual
  • Improvement in the financial risk profile with total outside liabilities to tangible networth (TOLTNW) ratio improving to less than 2.0 times and sustained working capital management

 

Downward factors

  • Sharp decline in operating income, with operating margin dropping to below 1.8% and cash accrual below Rs 6.0 crore
  • Substantial increase in working capital requirement or debt-funded capex weakening the liquidity and financial risk profile

About the Company

Incorporated in 1999 and promoted by members of the Jain and Bansal families, SSPL manufactures rolled products, primarily TMT bars, but also angels, channels, ingots, flats, rounds and squares. SSPL's products are certified under the International Organisation for Standardisation (ISO) 14001/9001.

Key financial indicators

As on / for the period ended March 31

 

2022 (Provisional)

2021 (Audited)

Operating income

Rs crore

340.71

255.70

Reported profit after tax

Rs crore

2.40

1.05

PAT margins

%

0.63

0.44

Adjusted Debt/Adjusted Net worth

Times

1.93

1.69

Interest coverage

Times

1.98

1.90

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Status of non cooperation with previous CRA:

SSPL has not cooperated with ICRA Ltd, which has classified it as issuer not cooperative through its release dated November 09, 2017. The reason provided by ICRA Ltd is non-furnishing of information for monitoring of ratings.

 

Any other information: Not Applicable

 

Annexure - Details of Instrument(s)

ISIN

Name of instrument

Date of allotment

Coupon

rate (%)

Maturity date

Issue size

(Rs crore)

Complexity levels

Rating assigned

with outlook

NA

Cash Credit

NA

NA

NA

17.7

NA

CRISIL BBB-/Stable

NA

Cash Credit

NA

NA

NA

7.3

NA

CRISIL BBB-/Stable

NA

Long Term Loan

NA

NA

Jun-26

6.7

NA

CRISIL BBB-/Stable

NA

Proposed Bank Guarantee

NA

NA

NA

2.0

NA

CRISIL BBB-/Stable

NA

Bank Guarantee

NA

NA

NA

6.6

NA

CRISIL A3

NA

Long Term Loan

NA

NA

Mar-24

6.2

NA

CRISIL BBB-/Stable

NA

Letter of Credit

NA

NA

NA

7.5

NA

CRISIL A3

Annexure - Rating History for last 3 Years
  Current 2022 (History) 2021  2020  2019  Start of 2019
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 37.9 CRISIL BBB-/Stable   -- 06-05-21 CRISIL BBB-/Stable 03-03-20 CRISIL BBB-/Stable 14-01-19 CRISIL BBB-/Stable CRISIL BBB-/Stable
      --   --   --   --   -- Withdrawn (Issuer Not Cooperating)*
Non-Fund Based Facilities ST/LT 16.1 CRISIL BBB-/Stable / CRISIL A3   -- 06-05-21 CRISIL BBB-/Stable / CRISIL A3 03-03-20 CRISIL BBB-/Stable / CRISIL A3 14-01-19 CRISIL BBB-/Stable / CRISIL A3 Withdrawn (Issuer Not Cooperating)*
All amounts are in Rs.Cr.
* - Issuer did not cooperate; based on best-available information
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Rating
Bank Guarantee 6.6 CRISIL A3
Cash Credit 17.7 CRISIL BBB-/Stable
Cash Credit 7.3 CRISIL BBB-/Stable
Letter of Credit 7.5 CRISIL A3
Long Term Loan 6.2 CRISIL BBB-/Stable
Long Term Loan 6.7 CRISIL BBB-/Stable
Proposed Bank Guarantee 2 CRISIL BBB-/Stable
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
CRISILs Criteria for rating short term debt

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