Rating Rationale
December 30, 2019 | Mumbai
Shineshilpi Jewellers Private Limited
Rating migrated to 'CRISIL BBB-/Stable'
 
Rating Action
Total Bank Loan Facilities Rated Rs.20 Crore
Long Term Rating CRISIL BBB-/Stable (Migrated from 'CRISIL BB+/Stable ISSUER NOT COOPERATING'*)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
*Issuer did not cooperate; based on best-available information
Detailed Rationale

Due to inadequate information, CRISIL, in line with Securities and Exchange Board of India guidelines, had migrated the rating of Shineshilpi Jewellers Private Limited (SJPL; erstwhile Shilpi Jewellers Private Limited) to 'CRISIL BB+/Stable Issuer Not Cooperating'. SJPL has subsequently provided the necessary information and CRISIL has migrated the ratings on the long term bank facility of SJPL from 'CRISIL BB+/Stable Issuer Not Cooperating' to 'CRISIL BBB-/Stable'.

The rating continues to reflect the company's established presence in the gold jewellery industry, supported by the promoters' extensive experience and established relations with suppliers and customers, efficient working capital management, and above average financial risk profile. These strengths are partially offset by exposure to intense competition and risk related to volatility in gold prices and regulatory changes.

Analytical Approach

Total unsecured loans stood at Rs 14.13 crore as on March 31st, 2019. Unsecured loans have been treated as debt as the same is not expected to remain in the business over the medium term.

Key Rating Drivers & Detailed Description
Strengths
* Promoters' extensive industry experience: Decade-long experience of the promoters in the gold jewelery industry, and their longstanding relationships with customers and suppliers have helped the company successfully navigate business cycles over the years and establish its market position. This has helped the company register healthy compounded annual growth rate of approximately 24.17% for last 3 years ended fiscal 2019. Benefits from the extensive industry experience of the promoters would continue over the medium term.

* Efficient working capital management: Working capital management is efficient, with gross current assets of 34 days as on March 31, 2019, reduced from 41 days the previous year. Inventory holding period has reduced gradually in the last three fiscals through 2019, driven by reduction in the time taken by job workers to manufacture jewellery, on the back of enhancement in capacity at their end. Working capital cycle should remain efficient over the medium term.

* Above average financial risk profile: Healthy net worth and moderate total outside liabilities to adjusted networth (TOL/ANW) (Rs 67 crore and 1.16 times as on March 31st  2019) along with comfortable interest coverage ratio estimated at 2.77 times for fiscal 2019 represents above average financial risk profile.

Weakness
* Susceptibility of operating performance to intense competitive pressure in the domestic jewellery segment: Intense competition and fragmented nature of the jewellery industry with large number of players has constrained operating margins in the range of 0.9%-1.3% over the past 3 fiscals through fiscal 2019. The margins are expected to remain in the similar range over the medium term.
 
* Operating performance exposed to volatility in gold prices and regulatory changes: Gold jewellery accounts for almost 95% of the total revenue, which exposes the SJPL to risks relating to volatility in raw material prices. Moreover, the supply and demand scenario is susceptible to fluctuation in gold prices as well as change in regulatory policies by government such as change in import duties.
Liquidity Adequate

Company has adequate liquidity mainly driven by low utilisation of bank limits. The company has fund based limits of Rs. 27 crore which are utilized at an average of 40% for 12 months ending October, 2019. It also has cash and cash equivalents of Rs. 31 crore as on March 31st, 2019. Company is expected to generate cash accruals of around Rs 6-8 crore in fiscal 2020 and 2021 against repayment obligations of approximately Rs 2 crore in fiscal 2020 and Rs 1 crore in fiscal 2021. Current ratio was moderate at 1.38 times as on March 31, 2019. The company has capex plans of approximately Rs 7-8 crore in the current fiscal which is to be funded by internal accruals. CRISIL expects internal accruals and cash and cash equivalent to be sufficient to meet incremental working capital requirement, capex plans and its repayment obligations.

Outlook: Stable

CRISIL believes SJPL will continue to benefit from its established presence in the gold jewellery industry, supported by its promoter's extensive experience and established relations with suppliers and customers.

Rating Sensitivity Factors:
Upward factor
* Operating margins over 2%
* Sustaining comfortable capital structure and other key credit metrics, supported by prudent working capital management.

Downward factor
* Lower-than-expected accruals due to significant weakening of business performance
* Fall in debt protection metrics with interest coverage going below 2.00 times.

About the Company

SJPL is an ISO 9001:2000 company, engaged in wholesale of gold jewellery. SJPL caters to various retail jewellers across the country and export market from its Mumbai based office. The operations are managed by Mr Pramod Mehta.

Key Financial Indicators
As on/for the period ended March 31 2019 2018
Operating income Rs crore 1369 1336
Reported profit after tax Rs crore 6 7
PAT margins % 0.4 0.5
Adjusted Debt/Adjusted Networth Times 0.62 1.14
Interest coverage Times 2.77 2.72

Status of non cooperation with previous CRA: SJPL has not cooperated with Acuite Ratings and Research Limited which has classified it as issuer not cooperative vide release dated December 10, 2019. The reason provided by Acuite Ratings and Research Limited is non-furnishing of information for monitoring of ratings.

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon Rate (%) Maturity Date Issue Size
(Rs.Cr)
Rating Assigned
with Outlook
NA Cash Credit NA NA NA 20 CRISIL BBB-/Stable
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  20.00  CRISIL BBB-/Stable  07-11-19  CRISIL BB+/Stable (Issuer Not Cooperating)*  27-09-18  CRISIL BBB-/Stable      23-08-16  Suspended  CRISIL BB+/Stable 
All amounts are in Rs.Cr.
*Issuer did not cooperate; based on best-available information
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 20 CRISIL BBB-/Stable Cash Credit 20 CRISIL BB+/Stable/Issuer Not Cooperating
Total 20 -- Total 20 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Criteria for rating trading companies
Framework for Assessing Information Adequacy Risk
CRISILs Bank Loan Ratings
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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