Rating Rationale
August 31, 2018 | Mumbai
Shree Malani Foams Private Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.33.84 Crore
Long Term Rating CRISIL BBB/Stable (Reaffirmed)
Short Term Rating CRISIL A3+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BBB/Stable/CRISIL A3+' rating on the bank facilities of Shree Malani Foams Private Limited (SMFPL).
 
The ratings continue to reflect the company's established market position in the polyurethane (PU) foam industry, supported by the extensive industry experience of its promoters and an established distribution network, and an efficient working capital cycle. The ratings also factor in an above-average financial risk profile because of a moderate networth, low gearing, and healthy debt protection metrics. These rating strengths are partially offset by exposure to intense competition in the PU foam manufacturing industry, and susceptibility of profitability to volatility in raw material prices.

Key Rating Drivers & Detailed Description
Strengths
* Established market position in polyurethane (PU) foam industry supported by promoter's extensive industry experience and established distribution network
SMFPL's business risk profile is supported by its promoter's extensive experience in the PU foam manufacturing industry. SMFPL is one of the leading foam manufacturers in India. CRISIL believes that SMFPL will benefit over the medium term from its promoter's experience in the PU foam industry.
 
* Efficient working capital cycle
SMFPL's working capital cycle is managed efficiently, reflected in gross current assets (GCAs) of less than 92 days as on March 31, 2018. The company maintains around 40 days of raw material inventory and 20 days of finished goods inventory. CRISIL believes SMFPL's working capital requirement will remain manageable, with GCAs expected below 100 days, over the medium term.
 
* Above-average financial risk profile
SMFPL's financial risk profile is marked by its moderate net-worth, low gearing, and robust debt protection metrics. The gearing is expected to remain below 0.5 times over the medium term. Interest coverage and net cash accrual to total debt ratios were at 14 times and 73 per cent, respectively, in fiscal 2018. The company's net worth was healthy, as on March 31, 2018 at Rs.34 crores.
 
Weakness:
* Exposure to intense competition in PU foam manufacturing industry
Though SMFPL's revenues are estimated to grow at a CAGR of 18 per cent for the last 5 years ended 2017-18, the scale of operations are expected to remain moderate at around Rs.140 crores as on March 31, 2018. In addition to this the industry is highly fragmented and on account of the low entry barriers, there are a large number of unorganized players; thus intensifying competition.
 
* Susceptibility of profitability to volatility in raw material prices
The foam industry's profitability margins are highly correlated with fluctuations in raw material prices. Raw material costs accounted for around 70 per cent of SMFPL's operating income in 2017-18. CRISIL believes SMFPL's profitability will remain susceptible to volatility in raw material prices over the medium term.
Outlook: Stable

CRISIL believes that SMFPL will continue to benefit over the medium term from its promoter's extensive industry experience and its established distribution network. The outlook may be revised to 'Positive' if the company registers a higher-than-expected increase in its scale of operations, while maintaining its profitability margins, or there is an increase in its net-worth on the back of sizeable equity infusion from its promoters. Conversely, the outlook may be revised to 'Negative' in case of a steep decline in the company's profitability margins, or significant deterioration in its capital structure caused most likely by a stretch in its working capital cycle.

About the Company

SMFPL was set up in 2007 by Mr. Siddharth Malani and his family members. The company manufactures PU foam sheets, and sells them under the brand ' 'Cenflex'. The company's plant is located at Medak district in Telangana.

Key Financial Indicators
Particulars Unit 2018 2017
Revenue Rs. Cr. 140.2 116.5
Profit After Tax Rs. Cr. 4.0 6.0
PAT Margins % 2.9 5.2
Adjusted Debt/Adjusted Net worth Times 0.4 0.2
Interest coverage Times 10.6 15.9

Status of non cooperation with previous CRA
SMFPL has not cooperated with CARE Ratings, which has released its rating vide release dated March 08, 2017 as 'ISSUER NOT COORPORATING'. The reason provided by CARE Ratings is non-furnishing of information required for monitoring of ratings.

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon Rate (%) Maturity Date Issue Size
(Rs. Crs)
Rating Assigned with Outlook
NA Long Term Loan NA NA Mar-2021 11.8 CRISIL BBB/Stable
NA Proposed Long Term Bank Loan Facility NA NA NA 6.54 CRISIL BBB/Stable
NA Cash Credit NA NA NA 12.5 CRISIL BBB/Stable
NA Bank Guarantee NA NA NA 3.0 CRISIL A3+
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  30.84  CRISIL BBB/Stable      10-05-17  CRISIL BBB/Stable  26-08-16  CRISIL BBB-/Positive  08-06-15  CRISIL BBB-/Stable  CRISIL BB+/Stable 
                    05-06-15  CRISIL BBB-/Stable   
Non Fund-based Bank Facilities  LT/ST  3.00  CRISIL A3+      10-05-17  CRISIL A3+  26-08-16  CRISIL A3  08-06-15  CRISIL A3  CRISIL A4+ 
                    05-06-15  CRISIL A3   
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 3 CRISIL A3+ Cash Credit 5 CRISIL BBB/Stable
Cash Credit 12.5 CRISIL BBB/Stable Inland/Import Letter of Credit 1.25 CRISIL A3+
Long Term Loan 11.8 CRISIL BBB/Stable Long Term Loan 14.1 CRISIL BBB/Stable
Proposed Long Term Bank Loan Facility 6.54 CRISIL BBB/Stable Proposed Long Term Bank Loan Facility 6.49 CRISIL BBB/Stable
-- 0 -- Working Capital Facility 7 CRISIL BBB/Stable
Total 33.84 -- Total 33.84 --
Links to related criteria
Rating criteria for manufaturing and service sector companies
Rating Criteria for Consumer Durable Industry
CRISILs Bank Loan Ratings

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