Rating Rationale
January 31, 2020 | Mumbai
Shubham Housing Development Finance Company Limited
  Rating Reaffirmed 
 
Rating Action
Rs.100 Crore Non Convertible Debentures  CRISIL A-/Stable (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its rating on the non-convertible debentures of Shubham Housing Development Finance Company Limited (Shubham Housing) at 'CRISIL A-/Stable'.
 
The rating factors in the improvement in the company's asset quality and earning profile in line with CRISIL's expectations. Gross non-performing assets (GNPA) ratio stood at 2.2% as on September 30, 2019 (2.3% as on March 31, 2019). Incremental origination is exhibiting better early delinquency indicators than the portfolio originated prior to first half of fiscal 2017 given the strengthening of risk management systems and processes, and shift in customer and product segment. The company's earnings profile has also improved- return on managed assets (RoMA) has improved to 1.9% for first half of fiscal 2020 compared to 1.2% and 0.4% in fiscal 2019 and fiscal 2018, respectively. Further, the company has demonstrated its ability to raise funds in the recent challenging times and has grown its book steadily but cautiously.
 
The rating continues to reflect Shubham Housing's strong capital position, and the extensive experience of its promoters and senior management in retail lending. These strengths are partly offset by the small, albeit increasing, scale of operations and exposure to inherent risks in the affordable housing finance business. Additionally, while earnings is on an improving trend, given the low-ticket high yielding customer segment, operating expenses continue to remain high.

Analytical Approach

For arriving at the rating, CRISIL has assessed the standalone business, financial, and management risk profiles of Shubham Housing. CRISIL has also factored in the company's demonstrated ability to raise capital at regular intervals and the strong financial flexibility of its largest shareholder.

Key Rating Drivers & Detailed Description
Strengths
* Strong capital position, supported by demonstrated ability to raise capital at regular intervals
Networth stood at Rs 452 crore as on September 30, 2019 (Rs 179 crore as on September 30, 2017), with Premji Invest infusing Rs 215 crore in primary and Rs 70 crore in secondary in January 2018 for a 43.91% stake in the company. Gearing, as a result, improved and currently stands at 2.2 times as on September 30, 2019 from 4.4 times as on September 30, 2017. Shubham Housing has a demonstrated track record of raising capital at regular intervals (four times in the past nine years). It will continue to benefit from the presence of shareholders with strong financial flexibility, such as Premji Invest, and should maintain its robust capital position by raising capital at regular intervals.
 
* Extensive experience of the founders and senior management in retail finance businesses
The promoters, Mr Sanjay Chaturvedi and Ms Rupa Basu, have extensive experience in retail finance businesses across asset classes. At Shubham Housing, they have been instrumental in continuously strengthening people, processes, and systems to support the increasing scale of operations. Senior management team has also been strengthened in the last few years. Experienced professionals have been hired to manage operations, finance, sales, data analytics, credit and human resources functions. A dedicated collections team has also been set up, split into soft (upto 90 dpd) buckets and hard (>90 dpd) buckets focus with clearly defined responsibilities and targets. The management is also well-versed in using and implementing advanced technology platforms to build and fast-track sourcing, credit underwriting, portfolio analytics and client servicing abilities. These measures are expected to help the company manage its operations seamlessly over the medium term while significantly scaling up the portfolio.
 
* Improvement in the earnings profile
While profitability has been constrained in the past because of a high operating expense ratio and credit costs, earnings metrics have improved in fiscal 2019 and are expected to improve further. RoMA stood at 2.0% (annualised) compared to 1.2% in fiscal 2019 and 0.4% in fiscal 2018. Better operating efficiencies and relatively lower credit costs should support improvement in RoMA going ahead, even though this could be partly offset by lower yields in line with the changing customer mix. With improvement in branch profitability and growth bringing in economies of scale, operating costs are expected to reduce significantly over the medium term - while the costs will remain higher than traditional housing finance companies, so will the net interest margins, given the higher rate of interest (as well as processing fees). With better incremental asset quality, credit costs are also expected to stabilise at lower levels and support profitability going ahead.
 
* Better early delinquency trends exhibited by newer loans
Shubham Housing, in 2016, significantly strengthened its systems and processes through measures such as setting up of an independent risk containment unit, investing in a technology platform, ensuring greater usage of data analytics, and shifting to a centralised underwriting model from a branch-based model. The impact of these steps can be seen in better performance of loans originated post the second half of fiscal 2017. The 30+ delinquencies at 18 months on book for loans disbursed in fiscal 2017 and fiscal 2018 was around 6% and 3%, respectively, this was significantly lower compared to the same observed in fiscal 2014, fiscals 2015 and 2016. A similar trend is witnessed in 90+ delinquencies across vintages post fiscal 2016. Consequently, asset quality metrics should show significant improvement going ahead as the proportion of the newer portfolio increases (now ~85% of the total book). Sustainability of this improvement as the portfolio seasons will be a key monitorable.

Weaknesses
*Small, albeit increasing, scale of operations
Shubham Housing continues to be a relatively small player among overall housing finance entities, however, it is well placed amongst the newer entrants in the affordable housing segment. The portfolio was Rs 1528 crore as on September 30, 2019. While the growth in portfolio is expected to be healthy, supported by comfortable capital and strengthened risk management policies, scale is likely to remain modest over the medium term. However, Shubham has focussed on growing its share of business by increasing branch and people penetration in focussed 9 states and continues to grow its disbursements month on month in the challenging external environment.
 
* Exposure to inherent risks in the affordable housing finance business
The company operates in affordable housing finance and predominantly caters to middle to low income group workers in the salaried segment and small scale businessmen in the self-employed segment. These borrowers, especially in the self-employed segment, have relatively weak credit risk profiles because of the volatile nature of their income and employment in unorganised segments, and have limited or no access to formal housing finance in the absence of proper documentation evidencing income and an established credit history, and are more susceptible to economic downturns. Hence, the segment's performance across economic cycles is yet to be demonstrated. However, the company has recovered about 90% of principal from repossessed assets, through security enforcement actions till Sep 2019.
 
* High operating expenses
Operating expenses continues to remain high with opex as % of average RoMA at 6.7% in first half fiscal 2020 (6.4% and 6.3% in fiscal 2019 and fiscal 2018, respectively). Given the company's business model of sourcing customers via banner/leaflet campaigns, branch walk-ins, and referrals, rather than forming tie-ups with builders and direct sales agents, sourcing costs have been higher than peers. Furthermore, the company has been in investment mode and has opened 85 branches as on date, along with incurring costs on installing new technology. In the current year, the company has also invested in strengthening its senior leadership team. While operating expenses are expected to reduce from current levels with economies of scale, they will remain higher than most peers given the higher cost sourcing model. Higher operating expenses is partially offset by high yields given its customer segment.
Liquidity Adequate

Asset liability maturity profile is adequate with cumulative positive mismatches across all buckets as of September 30, 2019. Lender base is diversified, with relationships with over 20 banks and 10 non-banks. The company has no commercial paper borrowings as on date. As on December 31, 2019, against total debt of Rs 76 crore maturing up to April 2020, Shubham Housing had cash and cash equivalents of Rs 124 crore and sanctioned, but unutilised, bank lines of Rs 203 crore. Planned monthly disbursements are Rs 80-90 crore, and collections (including prepayments) are expected to be Rs 30-40 crore.

Outlook: Stable

CRISIL believes Shubham Housing will continue to benefit from its strong capital position and demonstrated ability to raise capital, better quality of loan book origination, improving profitability and the experienced management team.
 
Rating Sensitivity Factors
Upward factors:
* The company significantly ramps up its loan book while improving its operational efficiencies and profitability with RoMA of >3% on a steady state basis
* Company maintains asset quality on a sustained basis
 
Downward factors:
* Deterioration in asset quality with GNPA increasing above 4%, leading to significant increase in provisioning cost
* Profitability being impacted due to increase in competition in the low cost housing space and continued elevated operating costs

About the Company

Shubham Housing was incorporated in 2010 to provide housing loans to low-income groups in metros and urban areas. The company, based in Gurgaon (Haryana) has presence in 9 states, covering most of the states in the north, west, and central India. Shubham Housing is primarily engaged in affordable housing segment with average ticket size of Rs 7-8 lakh. Housing loans (including home improvement and self-construction loans) are expected to account for about 81% of the loan book, with remaining being non-housing loans (mainly loan against property) over the medium term. As of September 30, 2019, loan portfolio was Rs 1515 crore.
 
Shubham Housing reported a net profit of Rs 17 crore on a total income of Rs 222 crore in fiscal 2019, as against Rs 5 crore and Rs 176 crore, respectively, the previous fiscal. Net profit was Rs 16 crore on total income of Rs 135 crore in the six months through September 2019.

Key Financial Indicators
As on / for the period ended   Sep - 2019 Mar - 2019 Mar - 2018
Total assets Rs crore 1715 1498 1289
Total income Rs crore 135 222 176
Profit after tax Rs crore 15.7 17.4 4.5
Gross NPA % 2.2 2.3 4.5
Return on Managed assets % 1.9 1.2 0.4
Adjusted gearing Times 2.3 2.0 1.8

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of Allotment Coupon rate (%) Maturity
date
Issue Size
(Rs. In crs)
Ratings
NA Debentures^ NA NA NA 75 CRISIL A-/Stable
INE967Q07015 Redeemable Non-Convertible Debentures 23-Feb-18 9.95 23-Feb-21 25 CRISIL A-/Stable
^ Yet to be issued
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Non Convertible Debentures  LT  25.00
31-01-20 
CRISIL A-/Stable      31-01-19  CRISIL A-/Stable  29-01-18  CRISIL BBB+/Positive    --  -- 
All amounts are in Rs.Cr.
Links to related criteria
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for Finance Companies

For further information contact:
Media Relations
Analytical Contacts
Customer Service Helpdesk
Saman Khan
Media Relations
CRISIL Limited
D: +91 22 3342 3895
B: +91 22 3342 3000
saman.khan@crisil.com

Naireen Ahmed
Media Relations
CRISIL Limited
D: +91 22 3342 1818
B: +91 22 3342 3000
naireen.ahmed@crisil.com

Krishnan Sitaraman
Senior Director - CRISIL Ratings
CRISIL Limited
D:+91 22 3342 8070
krishnan.sitaraman@crisil.com


Subhasri Narayanan
Director - CRISIL Ratings
CRISIL Limited
D:+91 22 3342 3403
subhasri.narayanan@crisil.com


Bhargav Mehta
Rating Analyst - CRISIL Ratings
CRISIL Limited
B:+91 22 3342 3000
Bhargav.Mehta@crisil.com
Timings: 10.00 am to 7.00 pm
Toll free Number:1800 267 1301

For a copy of Rationales / Rating Reports:
CRISILratingdesk@crisil.com
 
For Analytical queries:
ratingsinvestordesk@crisil.com


 

Note for Media:
This rating rationale is transmitted to you for the sole purpose of dissemination through your newspaper / magazine / agency. The rating rationale may be used by you in full or in part without changing the meaning or context thereof but with due credit to CRISIL. However, CRISIL alone has the sole right of distribution (whether directly or indirectly) of its rationales for consideration or otherwise through any media including websites, portals etc.


About CRISIL Limited

CRISIL is a leading agile and innovative, global analytics company driven by its mission of making markets function better. We are India’s foremost provider of ratings, data, research, analytics and solutions. A strong track record of growth, culture of innovation and global footprint sets us apart. We have delivered independent opinions, actionable insights, and efficient solutions to over 1,00,000 customers.
 
We are majority owned by S&P Global Inc., a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.
 
For more information, visit www.crisil.com 


Connect with us: TWITTER | LINKEDIN | YOUTUBE | FACEBOOK

About CRISIL Ratings
CRISIL Ratings is part of CRISIL Limited (“CRISIL”). We pioneered the concept of credit rating in India in 1987. CRISIL is registered in India as a credit rating agency with the Securities and Exchange Board of India (“SEBI”). With a tradition of independence, analytical rigour and innovation, CRISIL sets the standards in the credit rating business. We rate the entire range of debt instruments, such as, bank loans, certificates of deposit, commercial paper, non-convertible / convertible / partially convertible bonds and debentures, perpetual bonds, bank hybrid capital instruments, asset-backed and mortgage-backed securities, partial guarantees and other structured debt instruments. We have rated over 24,500 large and mid-scale corporates and financial institutions. CRISIL has also instituted several innovations in India in the rating business, including rating municipal bonds, partially guaranteed instruments and microfinance institutions. We also pioneered a globally unique rating service for Micro, Small and Medium Enterprises (MSMEs) and significantly extended the accessibility to rating services to a wider market. Over 1,10,000 MSMEs have been rated by us.


CRISIL PRIVACY
 
CRISIL respects your privacy. We may use your contact information, such as your name, address, and email id to fulfil your request and service your account and to provide you with additional information from CRISIL.For further information on CRISIL’s privacy policy please visit www.crisil.com.


DISCLAIMER

This disclaimer forms part of and applies to each credit rating report and/or credit rating rationale that we provide (each a “Report”). For the avoidance of doubt, the term “Report” includes the information, ratings and other content forming part of the Report. The Report is intended for the jurisdiction of India only. This Report does not constitute an offer of services. Without limiting the generality of the foregoing, nothing in the Report is to be construed as CRISIL providing or intending to provide any services in jurisdictions where CRISIL does not have the necessary licenses and/or registration to carry out its business activities referred to above. Access or use of this Report does not create a client relationship between CRISIL and the user.

We are not aware that any user intends to rely on the Report or of the manner in which a user intends to use the Report. In preparing our Report we have not taken into consideration the objectives or particular needs of any particular user. It is made abundantly clear that the Report is not intended to and does not constitute an investment advice. The Report is not an offer to sell or an offer to purchase or subscribe for any investment in any securities, instruments, facilities or solicitation of any kind or otherwise enter into any deal or transaction with the entity to which the Report pertains. The Report should not be the sole or primary basis for any investment decision within the meaning of any law or regulation (including the laws and regulations applicable in the US).

Ratings from CRISIL Rating are statements of opinion as of the date they are expressed and not statements of fact or recommendations to purchase, hold, or sell any securities / instruments or to make any investment decisions. Any opinions expressed here are in good faith, are subject to change without notice, and are only current as of the stated date of their issue. CRISIL assumes no obligation to update its opinions following publication in any form or format although CRISIL may disseminate its opinions and analysis. CRISIL rating contained in the Report is not a substitute for the skill, judgment and experience of the user, its management, employees, advisors and/or clients when making investment or other business decisions. The recipients of the Report should rely on their own judgment and take their own professional advice before acting on the Report in any way.CRISIL or its associates may have other commercial transactions with the company/entity.

Neither CRISIL nor its affiliates, third party providers, as well as their directors, officers, shareholders, employees or agents (collectively, “CRISIL Parties”) guarantee the accuracy, completeness or adequacy of the Report, and no CRISIL Party shall have any liability for any errors, omissions, or interruptions therein, regardless of the cause, or for the results obtained from the use of any part of the Report. EACH CRISIL PARTY DISCLAIMS ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, ANY WARRANTIES OF MERCHANTABILITY, SUITABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE. In no event shall any CRISIL Party be liable to any party for any direct, indirect, incidental, exemplary, compensatory, punitive, special or consequential damages, costs, expenses, legal fees, or losses (including, without limitation, lost income or lost profits and opportunity costs) in connection with any use of any part of the Report even if advised of the possibility of such damages.

CRISIL Ratings may receive compensation for its ratings and certain credit-related analyses, normally from issuers or underwriters of the instruments, facilities, securities or from obligors. CRISIL’s public ratings and analysis as are required to be disclosed under the regulations of the Securities and Exchange Board of India (and other applicable regulations, if any) are made available on its web sites, www.crisil.com (free of charge). Reports with more detail and additional information may be available for subscription at a fee – more details about CRISIL ratings are available here: www.crisilratings.com.

CRISIL and its affiliates do not act as a fiduciary. While CRISIL has obtained information from sources it believes to be reliable, CRISIL does not perform an audit and undertakes no duty of due diligence or independent verification of any information it receives and / or relies in its Reports. CRISIL keeps certain activities of its business units separate from each other in order to preserve the independence and objectivity of the respective activity. As a result, certain business units of CRISIL may have information that is not available to other CRISIL business units. CRISIL has established policies and procedures to maintain the confidentiality of certain non-public information received in connection with each analytical process. CRISIL has in place a ratings code of conduct and policies for analytical firewalls and for managing conflict of interest. For details please refer to: https://www.crisil.com/en/home/our-businesses/ratings/regulatory-disclosures/highlighted-policies.html

CRISIL’s rating criteria are generally available without charge to the public on the CRISIL public web site, www.crisil.com. For latest rating information on any instrument of any company rated by CRISIL you may contact CRISIL RATING DESK at CRISILratingdesk@crisil.com, or at (0091) 1800 267 1301.

This Report should not be reproduced or redistributed to any other person or in any form without a prior written consent of CRISIL.

All rights reserved @ CRISIL