Rating Rationale
July 11, 2017 | Mumbai
Simmonds Marshall Limited
Ratings upgraded to 'CRISIL BBB+/Stable/CRISIL A2'
 
Rating Action
Total Bank Loan Facilities Rated Rs.56 Crore
Long Term Rating CRISIL BBB+/Stable (Upgraded from 'CRISIL BBB/Positive')
Short Term Rating CRISIL A2 (Upgraded from 'CRISIL A3+')
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has upgraded its ratings on the bank facilities of Simmonds Marshall Ltd (Simmonds Marshall) to 'CRISIL BBB+/Stable/CRISIL A2' from 'CRISIL BBB/Positive/CRISIL A3+.'
 
The upgrade reflects CRISIL's belief that SML's revenue growth will improve over the medium term, supported by favourable demand outlook for the two-wheeler segment, incremental business from existing clients and addition of new clients. During fiscal 2017, revenue grew by about 6.3% to Rs 155 crore, and the operating profit before depreciation, interest and tax (OPBDIT) margin remained steady at 10.2%, notwithstanding the adverse impact of demonetisation and deprecation of GBP against USD, which dented realisations. The company's established market position in the fasteners segment, and healthy relationships with leading auto original equipment manufacturers (OEMs), should continue to support the business risk profile. Operating margin is also expected to gradually improve in the medium term, supported by steady revenue growth.
 
The upgrade also factors in the expectation of sustained improvement in financial risk profile in the medium term, supported by steady cash accrual and absence of any debt-funded capex. Gearing, which improved to 0.66 times as on March 31, 2017 (vis-Ã' -vis 0.77 times a year ago), is expected to remain below 0.5 times over the medium term. Debt protection metrics are also expected to remain healthy, as reflected in the interest coverage ratio of around 5.75 times in fiscal 2017.
 
The ratings continue to reflect the SML's established position in the fasteners segment, driven by a longstanding relationship with large OEMs. The ratings also factor in SML's adequate financial risk profile. These rating strengths are partially offset by working capital-intensive nature of operations, with limited revenue diversity.

Analytical Approach

For arriving at its ratings, CRISIL has combined the business and financial risk profiles of Simmonds Marshall and its 99% subsidiary, Stud India, together referred to as SML. This is because both the entities have a common management, and close operational linkages. CRISIL has also combined the net profit of associate company, Formex Pvt Ltd, in proportion of Simmonds Marshall's stake of 49% in the company.

Key Rating Drivers & Detailed Description
Strengths
* Established position in the fasteners segment, backed by longstanding customer relationships: With presence over five decades in the fasteners business, SML has established its position in the domestic market and has healthy relationships with its customers for the last 10-15 years. Key clients include Honda Motorcycle and Scooters Ltd, Bajaj Auto Ltd (rated 'CRISIL AAA/FAAA/Stable/CRISIL A1+'), Hero MotoCorp Ltd (rated CRISIL AAA/FAAA/Stable/CRISIL A1+), and Ashok Leyland Ltd.
 
* Adequate financial risk profile: Financial risk profile is marked by steady cash accruals and comfortable capital structure. Over the medium term, financial risk profile is expected to improve supported by steady accretion to reserves and absence of any debt funded capex plans.
 
Weakness
* Limited revenue diversity: The Company manufactures and supplies nuts and bolts, to major auto OEMs.  Notwithstanding the long track record of operations, and healthy relationships with customers, the scale remains modest, as indicated by top-line of Rs 1.55 billion in fiscal 2017. Furthermore, the client base mainly comprises two-wheeler manufacturers, which makes revenue susceptible to any downside in the concerned segment.
 
* Working capital-intensive operations: Operations are working capital intensive, as reflected in gross current assets of around 182 days as on March 31, 2017, mainly led by large receivables and inventory of around 90 days each.
Outlook: Stable

CRISIL believes the business risk profile will remain steady over the medium term, supported by the company's established market position in the fasteners segment. Furthermore, the improvement in the financial risk profile is expected to be sustained backed by steady cash accruals and absence of any debt funded capex plans. The outlook may be revised to 'Positive' if SML reports significant and sustained growth in revenue, while sustaining the improvement in financial risk profile. The outlook may be revised to 'Negative' in case of a significant decline in revenue or profitability, or if a stretch in the working capital cycle, or any huge debt-funded capex, weakens the financial risk profile.

About the Company

Simmonds Marshall was incorporated in 1960, by the promoter, Mr Shiamak Marshall. The company manufactures nuts and bolts for the automotive segment, and primarily caters to commercial vehicle (CV) and two-wheeler manufacturers. The manufacturing unit in Kasarwadi, Maharashtra, has capacity to produce 5500 tonnes of nuts per annum.
 
In fiscal 2012, Simmonds Marshall acquired Stud India, which produces studs, and mainly supplies to heavy CV manufacturers. During fiscal 2014, SML entered into an agreement with Francis Kirk and Son Ltd, for acquiring exclusive rights to use the trade mark, 'Philidas,' and to manufacture industrial fasteners under the brand for the export market; the manufacturing is undertaken at the Kasarwadi plant, and products are marketed by Francis Kirk.
 
On a consolidated basis, profit after tax (PAT) was Rs 5.91 crore on net sales of Rs 152.5 crore for fiscal 2017, as against Rs 4.57 crore and Rs 142.6 crore for fiscal 2016.

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs crore) Rating assigned with outlook
NA Cash Credit NA NA NA 21.90 CRISIL BBB+/Stable
NA Letter of Credit NA NA NA 15.12 CRISIL A2
NA Bill Discounting NA NA NA 2.70 CRISIL A2
NA Rupee Term Loan NA NA Aug-21 1.79 CRISIL BBB+/Stable
NA Rupee Term Loan NA NA Jan-22 2.20 CRISIL BBB+/Stable
NA Rupee Term Loan NA NA May-21 2.94 CRISIL BBB+/Stable
NA Term Loan NA NA May-18 3.60 CRISIL BBB+/Stable
NA Proposed Long Term Bank Loan Facility NA NA NA 5.75 CRISIL BBB+/Stable
Annexure - Rating History for last 3 Years
  Current 2017 (History) 2016  2015  2014  Start of 2014
Instrument Type Quantum Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  40.88  CRISIL BBB+/Stable/ CRISIL A2    No Rating Change    No Rating Change  24-06-15  CRISIL BBB/Positive/ CRISIL A3+    No Rating Change  CRISIL BBB/Stable/ CRISIL A3+ 
Non Fund-based Bank Facilities  LT/ST  15.12  CRISIL A2    No Rating Change    No Rating Change    No Rating Change    No Rating Change  CRISIL A3+ 
Table reflects instances where rating is changed or freshly assigned. 'No Rating Change' implies that there was no rating change under the release.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bill Discounting 2.7 CRISIL A2 Bill Discounting 2.7 CRISIL A3+
Cash Credit 21.9 CRISIL BBB+/Stable Cash Credit 21.9 CRISIL BBB/Positive
Letter of Credit 15.12 CRISIL A2 Letter of Credit 15.12 CRISIL A3+
Proposed Long Term Bank Loan Facility 5.75 CRISIL BBB+/Stable Proposed Long Term Bank Loan Facility 4.41 CRISIL BBB/Positive
Rupee Term Loan 6.93 CRISIL BBB+/Stable Rupee Term Loan 5.87 CRISIL BBB/Positive
Term Loan 3.6 CRISIL BBB+/Stable Term Loan 6 CRISIL BBB/Positive
Total 56 -- Total 56 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Auto Component Suppliers
CRISILs Criteria for Consolidation

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