Rating Rationale
December 17, 2019 | Mumbai
Siyaram Silk Mills Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.227.69 Crore
Long Term Rating CRISIL AA-/Stable (Reaffirmed)
Short Term Rating CRISIL A1+ (Reaffirmed)
 
Rs.100 Crore Commercial Paper CRISIL A1+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL AA-/Stable/CRISIL A1+' ratings on the bank facilities and commercial paper programme of Siyaram Silk Mills Limited (SSML)

The ratings continue to reflect the group's established business profile supported by well-known brands, strong distribution network, and presence across the textile value chain. The ratings also factor in asset light outsourcing model and a strong financial risk profile because of a large networth, moderate gearing, and strong debt protection metrics. These rating strengths are partially offset by susceptibility to volatility in the price of raw material, economic downturns, and intense industry competition.

Analytical Approach

Incorporated in 2018, Cadini SRL, Italy is a 100% subsidiary of SSML. Cadini SRL was formed in Italy to manage brand 'Cadini' which was acquired in 2017 from Gruppo Cadini SRL, Italy. CRISIL has considered the consolidated business and financial risk profiles of SSML and Cadini SRL while arriving at the rating on account of significant business and financial linkages and common management.

SSML reports its revenue net of discounts and incentives in their annual reports and quarterly results; whereas CRISIL considers discounts and incentives as part of selling expenses, hence the revenue reported in this report is gross of discounts and incentives which are considered as selling expenses in CRISIL's analysis.

Please refer Annexure - Details of Consolidation, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths
* Strong business risk profile marked by established brand, strong distribution network and diversified product line: Siyaram is an established brand especially in the middle income segment, the brand is recognised pan India and the distribution network spread across the country. The company over the years has also set up premium brands such as J. Hampstead, Cadini etc'Ã'''Ã''Ã'¦ Contribution from these premium brands have been growing over the years. CRISIL believes that the brand recognition and the distribution network will help SSML to improve its scale of operations while high margin products such as blended fabrics, branded apparels and garment segment will contribute towards improvement in profitability.

* Strong financial risk profile: Despite the debt funded capex in the past couple of years financial risk profile continue to remain healthy.Total outside liability to adjusted networth (TOL/ANW) improved to 1 times as on March 31, 2019 from 1.3 times at the end of previous fiscal in the absence of significant capital expenditure in fiscal 2019 and large accruals. There are no major debt funded capex planned over the medium term and working capital cycle is expected to be sustained, leading to moderate reliance on bank borrowing. TOLANW is expected to be sustained at around 0.8-1 times with debt at below Rs.450 crores over the medium term. CRISIL expects SSML to maintain strong debt protection metrics with interest coverage of over 6 times and adequate cash accruals, expected to be around Rs.150-Rs 160 crores per annum, against debt repayments of around Rs.32 crore per annum over the medium term. Over all financial risk profile is expected to remain healthy over the medium term
 
* Asset light outsourcing model: The Company believes in outsourcing its manufacturing requirements which are non-critical. SSML outsources around 40% of its manufacturing capacity, this model provides the company the flexibility to adopt to market dynamics and manage its fixed costs leading to consistent profitability.

Weaknesses
* Susceptibility to volatile raw material prices and economic downturns: Revenue and profitability are exposed to economic down turns and government policies impacting the textile and readymade garment sector. However, diversified product profile along with significant outsourcing of manufacturing operations will partially offset the risk involved
 
* Highly competitive nature of the industry :Siyaram operates in a highly fragmented industry, with competition from both the organised and unorganised players. Due to this, despite being the largest player in the segment, its market share is quite nominal, estimated at less than 5%. Its presence in the branded fabrics and garments business requires regular innovation in design to withstand competition. Thus, despite being an established brand in the market and with a presence of over four decades, the company needs to continuously invest in marketing and promote the existing brands.
Liquidity Strong

Liquidity is expected to remain strong over the medium term, supported by healthy cash accrual and moderate bank limit utilisation. Cash accrual is expected at Rs 150-160 crores, against repayment obligation of around Rs 32 crores, per fiscal over the medium term. The current ratio was 1.8 times as on March 31, 2019, and is expected to remain stable. Adequate lines of credit are available in the form of cash credit, commercial paper, and working capital demand loan to fund any incremental working capital requirement. Average bank limit utilisation was around 61% (Rs.160 crore limit) during the 12 months through June 2019. Furthermore, capex plans are modest at around Rs 30 crores over the medium term, ensuring cash accrual is available to meet working capital requirement. Unencumbered Cash and bank balance were Rs.7.5 crore as on March 31st 2019.

Outlook: Stable

CRISIL believes that SSML will continue to benefit over the medium term from its promoters' extensive industry experience and its healthy financial risk profile.

Rating Sensitivity factors
Upward factors:
* Above average revenue growth of 15%-20% over medium term and sustained improvement in operating margins by 300-400 basis point ' leading to significant improvement in net cash accruals, and
* Significant decline in debt levels and improvement in TOLANW to below 0.5 times and significant improvement in debt protection metrics.
 
Downward factors:
* Decline in revenues by over 20% or decline in operating margin below 8%
* Large working capital requirement or larger-than-expected, debt-funded capital expenditure or acquisition or more than expected dividend payout, weakens the financial risk profile- leading to increase in TOLANW to above 1.7 times.
About the Group

Siyaram, incorporated in 1978 and promoted by Late Shri Dhara Prasad Poddar. Currently business is managed by his son Mr. Ramesh D. Poddar as Chairman and Managing Director. The company manufactures suiting and shirting fabrics, home furnishing fabrics, and garments in addition to dyeing yarn.
 
Operations are vertically integrated, with in-house facilities for dyeing, weaving, finishing, and garmenting. The company has a diverse fabric range consisting of all blends such as polyester viscose, polyester wool, 100% cotton, cotton blends, and linen. In the fabrics division, its main brands are Siyaram's, Mistair, Featherz, Cadini, and J. Hampstead. Its ready-to-wear garments division has brands such as Oxemberg, MSD (My Style Destination), J. Hampstead, Cadini. In furnishing fabrics, it has the Casa Moda brand.

Key Financial Indicators
Particulars Unit 2019 2018
Revenue* Rs crore 2445 2424
Profit after tax Rs crore 99.1 110.1
PAT margin % 4.1 4.6
Adjusted debt/adjusted net worth Times 0.6 0.9
Interest coverage Times 5.5 7.6
*Revenue is gross of trade discount, returns and rebates
Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of
allotment
Coupon
rate (%)
Maturity date Issue size
(Rs crore)
Rating assigned
with outlook
NA Bank Guarantee NA NA NA 9.79 CRISIL A1+
NA Cash Credit NA NA NA 160 CRISIL AA-/Stable
NA Letter of Credit NA NA NA 10.21 CRISIL A1+
NA Term Loan NA NA Dec 21 47.69 CRISIL AA-/Stable
NA Commercial Paper NA NA 7 to 365 days 100 CRISIL A1+
 
Annexure - List of entities consolidated
Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
Siyaram Silk Mills Limited Full consolidation Cadini SRL is a wholly owned subsidiary with significant business and financial linkages and common management.
Cadini SRL Full consolidation Wholly owned subsidiary of SSML with significant business and financial linkages and common management.
 
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Commercial Paper  ST  100.00  CRISIL A1+  04-09-19  CRISIL A1+  11-09-18  CRISIL A1+  23-10-17  CRISIL A1+  27-12-16  CRISIL A1+  -- 
                    29-03-16  CRISIL A1+   
                    07-01-16  CRISIL A1+   
Fund-based Bank Facilities  LT/ST  207.69  CRISIL AA-/Stable  04-09-19  CRISIL AA-/Stable  11-09-18  CRISIL AA-/Stable  23-10-17  CRISIL AA-/Stable  27-12-16  CRISIL A+/Positive  CRISIL A+/Positive 
                    29-03-16  CRISIL A+/Positive   
                    07-01-16  CRISIL A+/Positive   
Non Fund-based Bank Facilities  LT/ST  20.00  CRISIL A1+  04-09-19  CRISIL A1+  11-09-18  CRISIL A1+  23-10-17  CRISIL A1+  27-12-16  CRISIL A1+  CRISIL A1+ 
                    29-03-16  CRISIL A1+   
                    07-01-16  CRISIL A1+   
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 9.79 CRISIL A1+ Bank Guarantee 9.79 CRISIL A1+
Cash Credit 160 CRISIL AA-/Stable Cash Credit 160 CRISIL AA-/Stable
Letter of Credit 10.21 CRISIL A1+ Letter of Credit 10.21 CRISIL A1+
Term Loan 47.69 CRISIL AA-/Stable Term Loan 47.69 CRISIL AA-/Stable
Total 227.69 -- Total 227.69 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Cotton Textile Industry
CRISILs Criteria for Consolidation
CRISILs Criteria for rating short term debt

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