Rating Rationale
October 23, 2017 | Mumbai
Siyaram Silk Mills Limited
Long-term rating upgraded to 'CRISIL AA-/Stable'; short-term rating reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.227.69 Crore
Long Term Rating CRISIL AA-/Stable (Upgraded from 'CRISIL A+/Positive')
Short Term Rating CRISIL A1+ (Reaffirmed)
 
Rs.100 Crore Commercial Paper CRISIL A1+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has upgraded its rating on the long term bank facilities of Siyaram Silk Mills Limited (SSML) to 'CRISIL AA-/stable' from 'CRISIL A+/Positive'  and reaffirmed its rating on SSML's short term bank facilities and commercial paper programme at 'CRISIL A1+'.

The upgrade reflects expected continued expansion of operating margin and further strengthening of financial risk profile. SSML's' focus on improving the proportion of sales of premium brands and garments is expected to support its margin expansion. SSML's' operating margins have improved by about 30 bps over the last couple of years and is expected to maintain the pace of improvement over the medium term. Further, SSML's had sustained its revenue profile in fiscal 2017 despite demonetisation and is expected to record healthy growth in the current fiscal.

The healthy profitability and controlled reliance on external funding has strengthened its financial risk profile, particularly, TOL/ANW, which is expected to remain at around 1 time in the medium term- as on March 31, 2017 it has declined to 0.96 times.

The ratings continue to reflect the group's established brands, strong distribution network, and presence across the textile value chain and benefits derived from its partial outsourcing model. The ratings also factor in a strong financial risk profile because of a large networth, moderate gearing, and strong debt protection metrics. These rating strengths are partially offset by susceptibility to volatility in the price of raw material, economic downturns, and intense industry competition.

Analytical Approach

a) On account of amalgamation of Balkrishna Synthetics Limited (erstwhile 100% subsidiary of SSML) with Siyaram Silk Mills Pvt Ltd during fiscal 2017, CRISIL considered standalone business and financial risk profiles of Siyaram Silk Mills Limited

b) SSML reports its revenue net of discounts and incentives in their annual reports and quarterly results; whereas CRISIL considers discounts and incentives as part of selling expenses, hence the revenue reported in this report is gross of discounts and incentives which are considered as selling expenses in CRISIL's analysis.

Key Rating Drivers & Detailed Description
Strengths
* Strong business risk profile marked by established brand, strong distribution network and diversified product line: 'Siyaram' is an established brand especially in the middle income segment, the brand is recognised pan India and the distribution network spread across the country. CRISIL believes that the brand recognition and the distribution network will help SSML to improve its scale of operations while high margin products such as blended fabrics, branded apparels and garment segment will contribute towards improvement in profitability.   
  
* Strong financial risk profile: Despite the debt funded capex, financial risk profile is expected to remain healthy on account of expected improvement in net worth backed by accruals. TOL/ANW improved to 0.96 times as on 31st March 2017, it is expected to remain at around 1 time over the medium term backed by controlled reliance on external debt and healthy accruals; Siyaram has a policy of maintaining debt levels at below Rs.450 Crores. Robust debt protection metrics marked by interest coverage of 6.04 times which is expected to be maintained over medium term.
 
* Asset light Outsourcing model: The Company believes in outsourcing its manufacturing requirements which are non-critical. SSML outsources 40% to 45% of its manufacturing capacity, this model provides the company the flexibility to adopt to market dynamics and manage its fixed costs leading to consistent profitability.
 
Weakness
* Susceptibility to volatile raw material prices and economic downturns: Revenue and profitability are exposed to economic down turns and government policies regarding cotton and volatility in crude oil prices. However, diversified product profile along with significant outsourcing of manufacturing operations will partially offset the risk involved.

Outlook: Stable

CRISIL believes group's financial risk profile will be maintained over the medium term backed by increasing accretion to reserves, and controlled working capital cycle and capex. The outlook may be revised to positive in case of substantially higher-than-expected cash accrual, led by healthy revenue growth and operating profitability and sustaining its working capital cycle. The outlook may be revised to 'Negative' in case of lower-than-expected revenue growth or profitability, or weakening of the financial risk profile most likely because of larger-than-expected capex or a stretched working capital cycle.

About the Group

Siyaram, incorporated in 1978 and promoted by Mr Mahabir Prasad Poddar and Mr Dhara Prasad Poddar, is a part of the Siyaram Poddar group. The company manufactures suiting and shirting fabrics, home furnishing fabrics, and garments in addition to dyeing yarn. Following the rearrangement of business amongst brothers, the Siyaram Poddar group is managed by the sons of Mr Dhara Prasad Poddar, with Mr Ramesh D Poddar as chairman and managing director.

Operations are vertically integrated, with in-house facilities for dyeing, weaving, finishing, and garmenting. The company has a diverse fabric range consisting of all blends such as polyester viscose, polyester wool, 100% cotton, cotton blends, and linen. In the fabrics division, its main brands are Siyaram's, Mistair, Featherz, and J. Hampstead. Siyaram has also launched new brands in cotton fabrics such as Moretti and Zenesis. Its ready-to-wear garments division has brands such as Oxemberg, MSD (My Style Destination), J. Hampstead, and Siya. In furnishing fabrics, it has the Casa Moda brand.

Key Financial Indicators
Particulars Unit 2017 2016
Revenue Rs crore 2077.0 2082.4
Profit after tax Rs crore 90.5 82.0
PAT margin % 4.4 3.9
Adjusted debt/adjusted net worth Times 0.52 0.84
Interest coverage Times 6.04 5.73

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of
allotment
Coupon
rate (%)
Maturity date Issue size
(Rs crore)
Rating assigned
with outlook
NA Bank Guarantee NA NA NA 9.79 CRISIL A1+
NA Cash Credit NA NA NA 160.0 CRISIL AA-/Stable
NA Letter of credit NA NA NA 10.21 CRISIL A1+
NA Term Loan 1 NA NA Dec-2018 21.69 CRISIL AA-/Stable
NA Term Loan 2 NA NA Mar-2020 26.0 CRISIL AA-/Stable
NA Commercial Paper NA NA 7-365 days 100.0 CRISIL A1+
Annexure - Rating History for last 3 Years
  Current 2017 (History) 2016  2015  2014  Start of 2014
Instrument Type Quantum Rating Date Rating Date Rating Date Rating Date Rating Rating
Commercial Paper  ST  100  CRISIL A1+    No Rating Change  07-01-16  CRISIL A1+    --    --  -- 
Fund-based Bank Facilities  LT/ST  207.69  CRISIL AA-/Stable    No Rating Change    No Rating Change  21-08-15  CRISIL A+/Positive  14-07-14  CRISIL A+/Stable  CRISIL A/Positive 
Non Fund-based Bank Facilities  LT/ST  20  CRISIL A1+    No Rating Change    No Rating Change  21-08-15  CRISIL A1+    No Rating Change  CRISIL A1 
Table reflects instances where rating is changed or freshly assigned. 'No Rating Change' implies that there was no rating change under the release.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 9.79 CRISIL A1+ Bank Guarantee 9.79 CRISIL A1+
Cash Credit 160 CRISIL AA-/Stable Cash Credit 160 CRISIL A+/Positive
Letter of Credit 10.21 CRISIL A1+ Letter of Credit 10.21 CRISIL A1+
Term Loan 47.69 CRISIL AA-/Stable Term Loan 47.69 CRISIL A+/Positive
Total 227.69 -- Total 227.69 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Cotton Textile Industry
CRISILs Criteria for Consolidation
CRISILs Criteria for rating short term debt

For further information contact:
Media Relations
Analytical Contacts
Customer Service Helpdesk
Saman Khan
Media Relations
CRISIL Limited
D: +91 22 3342 3895
B: +91 22 3342 3000
saman.khan@crisil.com

Naireen Ahmed
Media Relations
CRISIL Limited
D: +91 22 3342 1818
B: +91 22 3342 3000
naireen.ahmed@crisil.com

Jyoti Parmar
Media Relations
CRISIL Limited
D: +91 22 3342 1835
B: +91 22 3342 3000
 jyoti.parmar@crisil.com

Arvind Rao
Director - CRISIL Ratings
CRISIL Limited
D:+91 22 4097 8278
arvind.rao@crisil.com


Athul Sreelatha
Rating Analyst - CRISIL Ratings
CRISIL Limited
D:+91 22 3342 3046
Athul.Sreelatha@crisil.com


Timings: 10.00 am to 7.00 pm
Toll free Number:1800 267 1301

For a copy of Rationales / Rating Reports:
CRISILratingdesk@crisil.com
 
For Analytical queries:
ratingsinvestordesk@crisil.com


 

Note for Media:
This rating rationale is transmitted to you for the sole purpose of dissemination through your newspaper / magazine / agency. The rating rationale may be used by you in full or in part without changing the meaning or context thereof but with due credit to CRISIL. However, CRISIL alone has the sole right of distribution (whether directly or indirectly) of its rationales for consideration or otherwise through any media including websites, portals etc.


About CRISIL Limited

CRISIL is an agile and innovative, global analytics company driven by its mission of making markets function better. We are India’s foremost provider of ratings, data, research, analytics and solutions. A strong track record of growth, culture of innovation and global footprint sets us apart. We have delivered independent opinions, actionable insights, and efficient solutions to over 100,000 customers.

We are majority owned by S&P Global Inc., a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.

For more information, visit www.crisil.com 


Connect with us: TWITTER | LINKEDIN | YOUTUBE | FACEBOOK


About CRISIL Ratings
CRISIL Ratings is part of CRISIL Limited (“CRISIL”). We pioneered the concept of credit rating in India in 1987. CRISIL is registered in India as a credit rating agency with the Securities and Exchange Board of India (“SEBI”). With a tradition of independence, analytical rigour and innovation, CRISIL sets the standards in the credit rating business. We rate the entire range of debt instruments, such as, bank loans, certificates of deposit, commercial paper, non-convertible / convertible / partially convertible bonds and debentures, perpetual bonds, bank hybrid capital instruments, asset-backed and mortgage-backed securities, partial guarantees and other structured debt instruments. We have rated over 24,500 large and mid-scale corporates and financial institutions. CRISIL has also instituted several innovations in India in the rating business, including rating municipal bonds, partially guaranteed instruments and microfinance institutions. We also pioneered a globally unique rating service for Micro, Small and Medium Enterprises (MSMEs) and significantly extended the accessibility to rating services to a wider market. Over 1,10,000 MSMEs have been rated by us.


CRISIL PRIVACY NOTICE

CRISIL respects your privacy. We use your contact information, such as your name, address, and email id, to fulfil your request and service your account and to provide you with additional information from CRISIL and other parts of S&P Global Inc. and its subsidiaries (collectively, the “Company) you may find of interest.

For further information, or to let us know your preferences with respect to receiving marketing materials, please visit www.crisil.com/privacy. You can view the Company’s Customer Privacy at https://www.spglobal.com/privacy

Last updated: April 2016


DISCLAIMER

This disclaimer forms part of and applies to each credit rating report and/or credit rating rationale that we provide (each a “Report”). For the avoidance of doubt, the term “Report” includes the information, ratings and other content forming part of the Report. The Report is intended for the jurisdiction of India only. This Report does not constitute an offer of services. Without limiting the generality of the foregoing, nothing in the Report is to be construed as CRISIL providing or intending to provide any services in jurisdictions where CRISIL does not have the necessary licenses and/or registration to carry out its business activities referred to above. Access or use of this Report does not create a client relationship between CRISIL and the user.

We are not aware that any user intends to rely on the Report or of the manner in which a user intends to use the Report. In preparing our Report we have not taken into consideration the objectives or particular needs of any particular user. It is made abundantly clear that the Report is not intended to and does not constitute an investment advice. The Report is not an offer to sell or an offer to purchase or subscribe for any investment in any securities, instruments, facilities or solicitation of any kind or otherwise enter into any deal or transaction with the entity to which the Report pertains. The Report should not be the sole or primary basis for any investment decision within the meaning of any law or regulation (including the laws and regulations applicable in the US).

Ratings from CRISIL Rating are statements of opinion as of the date they are expressed and not statements of fact or recommendations to purchase, hold, or sell any securities / instruments or to make any investment decisions. Any opinions expressed here are in good faith, are subject to change without notice, and are only current as of the stated date of their issue. CRISIL assumes no obligation to update its opinions following publication in any form or format although CRISIL may disseminate its opinions and analysis. CRISIL rating contained in the Report is not a substitute for the skill, judgment and experience of the user, its management, employees, advisors and/or clients when making investment or other business decisions. The recipients of the Report should rely on their own judgment and take their own professional advice before acting on the Report in any way.

Neither CRISIL nor its affiliates, third party providers, as well as their directors, officers, shareholders, employees or agents (collectively, “CRISIL Parties”) guarantee the accuracy, completeness or adequacy of the Report, and no CRISIL Party shall have any liability for any errors, omissions, or interruptions therein, regardless of the cause, or for the results obtained from the use of any part of the Report. EACH CRISIL PARTY DISCLAIMS ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, ANY WARRANTIES OF MERCHANTABILITY, SUITABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE. In no event shall any CRISIL Party be liable to any party for any direct, indirect, incidental, exemplary, compensatory, punitive, special or consequential damages, costs, expenses, legal fees, or losses (including, without limitation, lost income or lost profits and opportunity costs) in connection with any use of any part of the Report even if advised of the possibility of such damages.

CRISIL Ratings may receive compensation for its ratings and certain credit-related analyses, normally from issuers or underwriters of the instruments, facilities, securities or from obligors. CRISIL’s public ratings and analysis as are required to be disclosed under the regulations of the Securities and Exchange Board of India (and other applicable regulations, if any) are made available on its web sites, www.crisil.com (free of charge). Reports with more detail and additional information may be available for subscription at a fee – more details about CRISIL ratings are available here: www.crisilratings.com.

CRISIL and its affiliates do not act as a fiduciary. While CRISIL has obtained information from sources it believes to be reliable, CRISIL does not perform an audit and undertakes no duty of due diligence or independent verification of any information it receives and / or relies in its Reports. CRISIL keeps certain activities of its business units separate from each other in order to preserve the independence and objectivity of the respective activity. As a result, certain business units of CRISIL may have information that is not available to other CRISIL business units. CRISIL has established policies and procedures to maintain the confidentiality of certain non-public information received in connection with each analytical process. CRISIL has in place a ratings code of conduct and policies for analytical firewalls and for managing conflict of interest. For details please refer to: http://www.crisil.com/ratings/highlightedpolicy.html

CRISIL’s rating criteria are generally available without charge to the public on the CRISIL public web site, www.crisil.com. For latest rating information on any instrument of any company rated by CRISIL you may contact CRISIL RATING DESK at CRISILratingdesk@crisil.com, or at (0091) 1800 267 1301.

This Report should not be reproduced or redistributed to any other person or in any form without a prior written consent of CRISIL.

All rights reserved @ CRISIL