Rating Rationale
September 28, 2020 | Mumbai
Siyaram Silk Mills Limited
Rating outlook revised to 'Negative'; ratings reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.227.69 Crore
Long Term Rating CRISIL AA-/Negative (Outlook revised from 'Stable' and rating reaffirmed)
Short Term Rating CRISIL A1+ (Reaffirmed)
 
Rs.100 Crore Commercial Paper CRISIL A1+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has revised its outlook on the long term bank facilities of Siyaram Silk Mills Limited (SSML) to 'Negative' from 'Stable and reaffirmed its rating at 'CRISIL AA-'. The short term rating and commercial paper has been reaffirmed at 'CRISIL A1+'.

Revision in outlook reflect expected weakening of SSML's business risk profile due to sluggish demand amidst lockdown and other measures taken by various central and state governments towards containment of COVID-19 , resulting in lower than expected scale of operations and profitability over the medium term. Revenue in first quarter of fiscal 2021 declined by around 86.3% (year-on-year) leading to net losses of Rs.67.3 crores. Scale of operations has improved since July 2020, and currently is around 50-55% of the pre-lockdown level. Scale up in revenue and profitability shall remain a key rating sensitivity factor.

The ratings continue to reflect the group's established business profile supported by well-known brands, strong distribution network, and presence across the textile value chain. The ratings also factor in asset light outsourcing model and a strong financial risk profile because of a large networth, moderate gearing, and strong debt protection metrics. These rating strengths are partially offset by susceptibility to volatility in the price of raw material, economic downturns, and intense industry competition.

Analytical Approach

Incorporated in 2018, Cadini SRL, Italy is a 100% subsidiary of SSML. Cadini SRL was formed in Italy to manage brand 'Cadini' which was acquired in 2017 from Gruppo Cadini SRL, Italy. CRISIL has considered the consolidated business and financial risk profiles of SSML and Cadini SRL while arriving at the rating on account of business and financial linkages and common management.

Please refer Annexure - Details of entities Consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths
* Strong business risk profile marked by established brand, strong distribution network and diversified product line: 'Siyaram' is an established brand especially in the middle income segment, the brand is recognised pan India and the distribution network spread across the country. The company over the years has also set up premium brands such as J. Hampstead, Cadini etc. Contribution from these premium brands have been growing over the years. While the business performance is expected to remain subdued in fiscal 2021 due to pandemic related disruptions; CRISIL believes that the brand recognition and the distribution network will help SSML to improve its scale of operations while high margin products such as blended fabrics, branded apparels and garment segment will contribute towards improvement in profitability over the medium term.

* Strong financial risk profile: Despite the debt funded capex in the past couple of years financial risk profile continues to remain healthy. Total outside liability to adjusted networth (TOL/ANW) sustained at 1 times as on March 31, 2020, despite large dividend outflow and in the absence of significant capital expenditure. Despite the impact of economic disruptions on profitability, capital structure is likely to improve to 0.8-0.9 times over the medium term backed by scheduled repayments and absence of any major debt funded capex.

CRISIL expects debt protection metrics to weaken in fiscal 2021, due to decline in revenue and profitability. However, overall performance is expected to improve from fiscal 2022 onwards, strengthening debt protection metrics with interest coverage of over 5 times and net cash accruals to adjusted debt of around 0.4 times. Over all financial risk profile is expected to remain healthy over the medium term.

* Asset light outsourcing model: The Company believes in outsourcing its manufacturing requirements which are non-critical. SSML outsources around 40% of its manufacturing capacity, this model provides the company the flexibility to adopt to market dynamics and manage its fixed costs leading to consistent profitability. This flexibility has been instrumental during the lockdown period and enabled SSML to control its cost effectively to limit losses. Ability to control cost is expected to benefit SSML amidst pandemic related disruption in managing its profitability.

Weaknesses
* Susceptibility to volatile raw material prices and economic downturns: Revenue and profitability are exposed to economic down turns and government policies impacting the textile and readymade garment sector. However, diversified product profile along with integrated manufacturing operations and ability to bargain with suppliers will partially offset the risk involved

* Highly competitive nature of the industry: Siyaram operates in a highly fragmented industry, with competition from both the organised and unorganised players, especially in the readymade garment segment. Due to this, despite being the largest player in the segment, its market share is quite nominal, estimated at less than 5%. Its presence in the branded fabrics and garments business requires regular innovation in design to withstand competition. Thus, despite being an established brand in the market and with a presence of over four decades, the company needs to continuously invest in marketing and promote the existing brands.
Liquidity Strong

Liquidity is expected to remain strong over the medium term, supported by healthy cash accrual and moderate bank limit utilisation. Cash accrual is expected to be around Rs.50-60 crore in fiscal 2021 amidst lockdown related economic disruption, adequate to meet repayment obligations of around Rs.36 crore. NCA is likely to improve to around Rs.120 crores in fiscal 2022 against repayment obligations in line with previous year. The current ratio was 1.8 times as on March 31, 2020, and is expected to remain stable. Adequate lines of credit are available in the form of cash credit, commercial paper, and working capital demand loan to fund any incremental working capital requirement. Average bank limit utilisation was around 57% (Rs.160 crore limit) during the 12 months through August 2020. (Utilisation in August 2020 was around 44.5%). Furthermore, capex plans are modest at around Rs 10-20 crores per annum over the medium term, ensuring cash accrual is available to meet working capital requirement. Healthy capital structure enhances ability borrow and supports overall financial flexibility.

Outlook: Negative

CRISIL believes that SSML's business risk profile is likely to weaken over the medium term due to sluggish demand amidst impact of pandemic on the textile industry
 
Rating Sensitivity Factors
Upward Factors:
*Scale up in revenue and profitability over the near term, leading to net cash accruals of over Rs.80 crores
*Improvement in debt protection metrics with sustained working capital cycle and financial risk profile.
 
Downward Factors
*Significantly lower than expected revenue and operating margin constraining net cash accrual to below Rs.45 crores in fiscal 2021.
*Large working capital requirement or larger-than-expected, debt-funded capital expenditure or acquisition or more than expected dividend payout, weakens the financial risk profile.

About the Group

Siyaram, incorporated in 1978 and promoted by Late Shri Dhara Prasad Poddar. Currently business is managed by his son Mr. Ramesh D. Poddar as Chairman and Managing Director. The company manufactures suiting and shirting fabrics, home furnishing fabrics, and garments in addition to dyeing yarn.
 
Operations are vertically integrated, with in-house facilities for dyeing, weaving, finishing, and garmenting. The company has a diverse fabric range consisting of all blends such as polyester viscose, polyester wool, 100% cotton, cotton blends, and linen. In the fabrics division, its main brands are Siyaram's, Mistair, Featherz, Cadini, and J. Hampstead. Its ready-to-wear garments division has brands such as Oxemberg, MSD (My Style Destination), J. Hampstead, Cadini. In furnishing fabrics, it has the Casa Moda brand.

Key Financial Indicators (Consolidated)
Particulars Unit 2020 2019
Reported revenue Rs.Crore 1733.1 1844.3
Reported profit after tax Rs.Crore 69.2 99.1
PAT margin % 3.99 5.37
Adjusted debt/adjusted networth Times 0.5 0.6
Interest coverage Times 4.7 5.5

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of
allotment
Coupon
rate (%)
Maturity date Complexity levels Issue size
(Rs.Crore)
Rating assigned
with outlook
NA Bank Guarantee NA NA NA NA 9.79 CRISIL A1+
NA Cash Credit NA NA NA NA 160 CRISIL AA-/Negative
NA Letter of Credit NA NA NA NA 10.21 CRISIL A1+
NA Term Loan NA NA Oct-2023 NA 47.69 CRISIL AA-/Negative
NA Commercial Paper NA NA 7 to 365 days Simple 100 CRISIL A1+
 
Annexure - List of Entities Consolidated
Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
Siyaram Silk Mills Limited Full consolidation Cadini SRL is a wholly owned subsidiary with business and financial linkages and common management.
Cadini SRL Full consolidation Wholly owned subsidiary of SSML with business and financial linkages and common management. 
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Commercial Paper  ST  100.00  CRISIL A1+      17-12-19  CRISIL A1+  11-09-18  CRISIL A1+  23-10-17  CRISIL A1+  CRISIL A1+ 
            04-09-19  CRISIL A1+           
Fund-based Bank Facilities  LT/ST  207.69  CRISIL AA-/Negative      17-12-19  CRISIL AA-/Stable  11-09-18  CRISIL AA-/Stable  23-10-17  CRISIL AA-/Stable  CRISIL A+/Positive 
            04-09-19  CRISIL AA-/Stable           
Non Fund-based Bank Facilities  LT/ST  20.00  CRISIL A1+      17-12-19  CRISIL A1+  11-09-18  CRISIL A1+  23-10-17  CRISIL A1+  CRISIL A1+ 
            04-09-19  CRISIL A1+           
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 9.79 CRISIL A1+ Bank Guarantee 9.79 CRISIL A1+
Cash Credit 160 CRISIL AA-/Negative Cash Credit 160 CRISIL AA-/Stable
Letter of Credit 10.21 CRISIL A1+ Letter of Credit 10.21 CRISIL A1+
Term Loan 47.69 CRISIL AA-/Negative Term Loan 47.69 CRISIL AA-/Stable
Total 227.69 -- Total 227.69 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Cotton Textile Industry
CRISILs Criteria for Consolidation
CRISILs Criteria for rating short term debt

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