Rating Rationale
March 26, 2020 | Mumbai
Sneha Farms Private Limited
Ratings downgraded to 'CRISIL BBB+/Negative/CRISIL A2'
 
Rating Action
Total Bank Loan Facilities Rated Rs.939.5 Crore
Long Term Rating CRISIL BBB+/Negative (Downgraded from 'CRISIL A-/Stable')
Short Term Rating CRISIL A2 (Downgraded from 'CRISIL A2+')
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has downgraded its ratings on the bank facilities of Sneha Farms Private Limited (SFPL; a part of the Sneha group) to 'CRISIL BBB+/Negative/CRISIL A2' from 'CRISIL A-/Stable /CRISIL A2+'.
 
The rating action follows measures taken by various state governments towards containment of Covid-19 which includes temporary closure of non-critical establishments, inter-state transportation etc. along-with advisory against travel and visiting areas of mass gatherings. These measures are likely to impact the business profile of the company due to reduced demand and thereby may have an impact on its credit quality, especially liquidity position. While, most of the state government's measures are applicable till April 14, 2020,  revocation of the measures will be contingent upon directive from the Central government and extent of spread of Covid-19. A sustained long period of closures can result in significant deterioration in credit profiles of firms. On the other hand, a faster reversal to normalcy may contain the extent of deterioration likely in credit quality of firms. That said, the ability of the business to revert back to operational stability and any relief measures given by the government will be a key monitorable, and CRISIL will continue monitoring these events.
 
The downgrade also factors in the impact of sharp decline in broiler prices which is expected to pressurize Sneha group's business risk profile and liquidity in the near term. Consequently operating margin is expected to decline to about 8% in fiscal 2020 and is expected to remain under pressure in the first quarter of fiscal 2021 also.  Net cash accrual is also expected to be significantly lower than CRISIL's earlier expectations. Improvement in demand and consequently prices of poultry products will remain a key monitorable.
 
The ratings reflect the Sneha group's established position in the Indian poultry industry and a moderate financial risk profile. These strengths are partially offset by susceptibility to fluctuations in raw material prices, risks inherent in the poultry industry, and to intense competition.

Analytical Approach

To arrive at its ratings, CRISIL has combined the business and financial risk profiles of SFPL and Sneha Foods and Feeds Pvt Ltd (SFFPL). This is because both these companies, together referred to as the Sneha group, are in the same business and have common promoters and significant operational and financial linkages.

Please refer Annexure - List of entities consolidated , which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description
Strengths: 
* Established market position, supported by integrated operations
The Sneha group has a strong position in the poultry business, particularly in the broiler segment, aided by the extensive experience of its promoters, longstanding presence, and healthy relationships with customers and suppliers. The group also benefits from its integrated operations, with in-house brooding farms, hatcheries, broiler farms, feed mills, pre-mix plant, dressing plant, and own retail outlets.
 
* Moderate financial risk profile
Financial risk profile may continue to improve over the medium term, driven by healthy networth and adequate debt protection metrics. Gearing and total outside liabilities to tangible networth ratio are estimated to be moderate at 1.31 times and 1.75 times, respectively, as on March 31, 2020. Networth is likely to be Rs 604 crore.
 
Weaknesses:
* Susceptibility to fluctuation in raw material prices
Since the cost of procuring poultry feed (maize, soya, and rice bran) accounts for a bulk of the production expense (about 80% of total revenue), even a slight variation in price can drastically impact profitability.
 
* Exposure to intense competition and inherent risks
Intense competition may continue to constrain scalability, pricing power, and profitability. The poultry industry is also vulnerable to outbreaks of diseases, which could impact the production of healthy chicks.
Liquidity Adequate

Liquidity is expected to be adequate over the medium term despite large debt obligation and significant capex, because of healthy net cash accrual and cushion available in working capital limit. Expected net cash accrual of Rs 130-140 crore per annum will be sufficient to meet term debt repayment of Rs 78-80 crore, over the medium term. Bank limit utilisation was 77% over the 12 months through February, 2020. Expected enhancement in bank limit should support liquidity and incremental working capital requirement over the medium term. Current ratio, however, is estimated to be low at 1.1 times on March 31, 2020.

Outlook: Negative

CRISIL believes the Sneha group will continue to benefit from its established market position in the poultry industry.

Rating Sensitivity factors
Upward factors
* Significant rise in broiler chicken prices resulting in improvement in revenue and profitability
* Increase in net cash accrual to over Rs 180 crore
 
Downward factors
* Decline in operating margin below 7.5%
* Any large capital expenditure (capex), stretch in working capital, or sharp decline in revenue or profitability impacting liquidity
* Delay in sanction of enhancement in bank limit
About the Group

The Sneha group, based in Hyderabad, was established in 1994 by Mr Dendi Ram Reddy and his friend, Mr A Gopal Reddy.
 
SFPL, the flagship entity of the group, was incorporated in 1994 in Hyderabad. The company undertakes poultry farming, particularly broiler birds, and manufactures poultry feed.
 
SFFPL, incorporated in 2008 in Chandrapur (Maharashtra), extracts and refines soya oil and sells soya de-oiled cakes to SFPL.

Key Financial Indicators
Particulars ' Standalone Unit 2019 2018
Revenue Rs crore 2623 2258
Profit after tax (PAT) Rs crore 86.8 69.9
PAT margin % 3.3 3.1
Adjusted debt/adjusted networth Times 1.1 1.65
Interest coverage Times 3.61 2.85
Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size (Rs crore) Rating assigned with outlook
NA Cash Credit NA NA NA 180 CRISIL BBB+/Negative
NA Long Term Loan NA NA Dec-2020 16.74 CRISIL BBB+/Negative
NA Cash Credit NA NA NA 150 CRISIL BBB+/Negative
NA Cash Credit NA NA NA 100 CRISIL BBB+/Negative
NA Long Term Loan NA NA Aug-2021 29.16 CRISIL BBB+/Negative
NA Long Term Loan NA NA Jan-2022 18.67 CRISIL BBB+/Negative
NA Long Term Loan NA NA Sep-2022 16.88 CRISIL BBB+/Negative
NA Long Term Loan NA NA Oct-2022 10.86 CRISIL BBB+/Negative
NA Long Term Loan NA NA Mar-2020 2.71 CRISIL BBB+/Negative
NA Long Term Loan NA NA Dec-2023 11.39 CRISIL BBB+/Negative
NA Long Term Loan NA NA Mar-2021 0.51 CRISIL BBB+/Negative
NA Long Term Loan NA NA Sep-2023 10.45 CRISIL BBB+/Negative
NA Long Term Loan NA NA Feb-2022 19.69 CRISIL BBB+/Negative
NA Long Term Loan NA NA Nov-2022 5.16 CRISIL BBB+/Negative
NA Long Term Loan NA NA Apr-2024 13.08 CRISIL BBB+/Negative
NA Cash Credit NA NA NA 55 CRISIL BBB+/Negative
NA Working Capital Term Loan NA NA Nov-2023 94.5 CRISIL BBB+/Negative
NA Long Term Loan NA NA Dec-2024 23.88 CRISIL BBB+/Negative
NA Long Term Loan NA NA Apr-2024 3.99 CRISIL BBB+/Negative
NA Letter of Credit & Bank Guarantee NA NA NA 5.5 CRISIL A2
NA Proposed Long Term Bank Loan Facility NA NA NA 171.33 CRISIL BBB+/Negative
 
Annexure - List of entities consolidated
Names of Entities Consolidated Extent of Consolidation Rationale for Consolidation
Sneha Farms Pvt Ltd Full Consolidation Same business, common promoters, and significant operational linkages
Sneha Foods and Feeds Pvt Ltd Full Consolidation Same business, common promoters, and significant operational linkages
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  934.00  CRISIL BBB+/Negative      01-02-19  CRISIL A-/Stable  08-01-18  CRISIL BBB+/Stable  07-07-17  CRISIL BBB+/Stable  CRISIL BBB/Stable 
                02-01-18  CRISIL BBB+/Stable       
Non Fund-based Bank Facilities  LT/ST  5.50  CRISIL A2      01-02-19  CRISIL A2+  08-01-18  CRISIL A2  07-07-17  CRISIL A2  -- 
                02-01-18  CRISIL A2       
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 485 CRISIL BBB+/Negative Cash Credit 515 CRISIL A-/Stable
Letter of credit & Bank Guarantee 5.5 CRISIL A2 Letter of credit & Bank Guarantee 5.5 CRISIL A2+
Long Term Loan 183.17 CRISIL BBB+/Negative Long Term Loan 190.11 CRISIL A-/Stable
Proposed Long Term Bank Loan Facility 171.33 CRISIL BBB+/Negative Proposed Long Term Bank Loan Facility 134.39 CRISIL A-/Stable
Working Capital Term Loan 94.5 CRISIL BBB+/Negative Working Capital Term Loan 94.5 CRISIL A-/Stable
Total 939.5 -- Total 939.5 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings
CRISILs Criteria for Consolidation
Criteria for rating entities belonging to homogenous groups
The Rating Process

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