Rating Rationale
November 30, 2017 | Mumbai
Sri Ram Cables Private Limited
Suspension revoked; 'CRISIL BB/Stable/CRISIL A4+' assigned to bank debt
 
Rating Action
Total Bank Loan Facilities Rated Rs.72 Crore
Long Term Rating CRISIL BB/Stable (Assigned; Suspension Revoked)
Short Term Rating CRISIL A4+ (Assigned; Suspension Revoked)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
 
Detailed Rationale

CRISIL has revoked the suspension of its ratings on the bank facilities of Sri Ram Cables Private Limited (SCPL) and has assigned its 'CRISIL BB/Stable/CRISIL A4+' ratings to the facilities. CRISIL had, on April 7, 2015, suspended the ratings as the company had not provided the necessary information for a rating review. It has now shared the requisite information enabling CRISIL to assign ratings to the bank facilities.

The ratings reflect on SCPL's promoter's long standing experience of promoters with established customer relations and its moderate working capital intensity. These strengths are partially offset by small scale of operations in a competitive and fragmented cable industry and its moderate financial risk profile.

Analytical Approach

CRISIL has treated the unsecured loans of Rs. 3.17 cr as neither debt nor equity (NDNE) as the management has communicated that it will be retained in the company on a long term basis.

Key Rating Drivers & Detailed Description
Strengths:
* Long standing experience of promoters with established customer relations:

The promoters have an experience of above 30 years in the cable industry and an experienced second line of management. This has helped the company achieve a revenue of Rs. 190.72 cr in 2016 - 17. Around 50% of the sales are to Indian Railway and balance are to BSNL and Oil Companies and State Electricity Boards (SEBs). SCPL is supplying HT and signaling cables to the railways since inception and has regularly received repeat orders from them. CRISIL believes that the company will benefit from the extensive experience of its promoters and established relations with the customers.

* Moderate working capital intensity of business:
SCPL's working capital cycle remained moderate with gross current assets (GCAs) of 120 days as on March 31, 2017, remaining fairly stable over the last two years. Its debtors remained moderate at 56 days, while inventory was at 57 days on the back of better planning and execution. Working capital requirement is supported by credit from suppliers reflected in 47 days of creditors, advances from customers and bank lines. Going forward, the working capital cycle of the company is expected to remain at similar levels.

Weaknesses:
* Small scale of operations in a competitive and fragmented cable industry:

The company has seen flattish sales in 2016 - 17 as the company operates in a highly competitive market and faces stiff competition from players like Havells, Paramount, KEI Industries, Polycab, etc. The fragmented nature of the business and the small size of operations limit company's ability to bargain with its suppliers and customers. It also prevents it from exploiting the benefit associated with economies of scale. Additionally it also puts pressure on its margins. The company has witnessed a decline in operating margins from 8.9 per cent in 2014 ' 15 to 5.2 per cent in 2016 - 17. Additionally the company also faces customer concentration risk as around 50% of the sales are from Indian Railways.

* Moderate financial risk profile:
SCPL has a moderate financial risk profile, reflected in its low net worth, comfortable gearing and moderate debt protection measures. The company had a low net worth of Rs.15.42 crs as on March 31, 2017. The gearing was at 1.63 times on account of annual cash accruals of around Rs. 2.65 cr. Moderate debt protection measures with interest coverage of 1.7 times and NCATD of 0.13 times are driven by low profitability resulting in high short term debt. However, CRISIL believes that going forward the financial risk profile will improve due to moderate working capital requirement and adequate cash accruals and in the absence of a debt funded capex plan.
Outlook: Stable

CRISIL expects SCPL scale of operations to remain small in the medium term and financial profile to remain constrained over the medium term due to moderate working capital requirements. The outlook may be revised to 'Positive' if the company significantly increases its scale of operations and profitability resulting in increase in cash accruals. Conversely, the outlook may be revised to 'Negative' if there is significant decline in scale of operations and profitability or deterioration in liquidity position due to high working capital requirement or large debt funded capital expenditure.

About the Company

SCPL is promoted by the Garg family and was founded in 1998. Its operations are currently being managed by Mr. Anil Garg, Mr. Sunil Garg, and Mr. Satish Garg. The company manufactures a variety of cables, including high-tension cross-linked polyethylene and low-tension power cables, and control, railway signaling, telecommunication, and aerial-bunched cables. It has a 40,000-square-metre manufacturing facility at Rico Industrial Area in Bhiwadi (Rajasthan).

Key Financial Indicators
Particulars Unit 2017 2016
Revenue Rs. Cr. 190.72 200.15
Profit after tax (PAT) Rs. Cr. 1.12 0.54
PAT margins % 0.66 0.30
Adjusted debt/Adjusted net worth Times 1.63 2.03
Interest coverage Times 1.4 1.3

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
Rate (%)
Maturity date Issue
Size (Rs. Cr)
Rating assigned  with outlook
NA Cash Credit NA NA NA 27.00 CRISIL BB/Stable
NA Bank Guarantee NA NA NA 45.00 CRISIL A4+
Annexure - Rating History for last 3 Years
  Current 2017 (History) 2016  2015  2014  Start of 2014
Instrument Type Quantum Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  27  CRISIL BB/Stable    No Rating Change    No Rating Change  07-04-15  Suspended  02-01-14  CRISIL B-/Stable  CRISIL D 
Non Fund-based Bank Facilities  LT/ST  45  CRISIL A4+    No Rating Change    No Rating Change  07-04-15  Suspended  02-01-14  CRISIL A4  CRISIL D 
Table reflects instances where rating is changed or freshly assigned. 'No Rating Change' implies that there was no rating change under the release.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 45 CRISIL A4+ -- 0 --
Cash Credit 27 CRISIL BB/Stable -- 0 --
Total 72 -- Total 0 --
Links to related criteria
CRISILs Approach to Financial Ratios
Rating Criteria for Engineering Sector
CRISILs Criteria for rating short term debt

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