Rating Rationale
March 21, 2025 | Mumbai
Sudha Somany Ceramics Private Limited
Ratings reaffirmed at 'Crisil BBB+/Stable/Crisil A2'
 
Rating Action
Total Bank Loan Facilities RatedRs.156 Crore
Long Term RatingCrisil BBB+/Stable (Reaffirmed)
Short Term RatingCrisil A2 (Reaffirmed)
Note: None of the Directors on Crisil Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed rationale

Crisil Ratings has reaffirmed its ‘Crisil BBB+/Stable/Crisil A2’ ratings on the bank facilities of Sudha Somany Ceramics Private Limited (SSCPL).

 

The ratings factor in strong financial support from the parent, Somany Ceramics Ltd (SCL; rated ‘Crisil AA-/Stable/Crisil A1+’). SSCPL is a critical joint venture (JV) for SCL in South India.

 

Revenue has grown by 16% to Rs 219 crore in fiscal 2024, from Rs 189 crore in fiscal 2023, driven by ramp up of operations, post capacity enhancement. For fiscal 2025, the company has achieved revenue of around Rs 168 crore during the first nine months of fiscal 2025 and is expected to clock revenue of Rs 230-240 crore for the full fiscal. Operating margin rose to 14.2% in fiscal 2024, from 9.7% in fiscal 2023, driven by increasing scale of operations, in turn led by improvement in capacity utilisation and fixed cost absorption, and moderation in gas prices. Operating margin of around 18.7% was recorded for the first nine months of fiscal 2025 (14.2% in fiscal 2024) and is expected to remain around 17% in the near-to-medium term.

 

The ratings reflect the strategic location of the plant, healthy profitability, efficient working capital management and strong support from both the JV partners, SCL and ER Ceramics Pvt Ltd (40%; a subsidiary of Sudha Agro Oil and Chemical Industries Pvt Ltd). These strengths are partially offset by the improving yet moderate interest coverage ratio and exposure to intense competition and cyclicality in the real estate segment.

Analytical approach

Crisil Ratings has factored in the support that SSCPL receives from its parent, SCL, by applying the parent notch-up criteria, as SSCPL is critical to SCL’s operations in South India.

 

Out of the unsecured loan of Rs 28.4 crore (as on March 31, 2024) extended by JV partners, 75% has been treated as equity and 25% as debt.

Key rating drivers & detailed description

Strengths:

  • Strategic location of the plant: The plant is strategically located in the Chittoor district of Andhra Pradesh, and thus, enjoys proximity to major metros, namely Bengaluru and Chennai. This facilitates easy access to key raw material, contractors and skilled laborers, and critical infrastructure, such as gas and power. As raw material could be procured locally, the company saves on transportation cost, which was higher earlier, as raw material was sourced from Morbi, Gujarat.

 

  • Healthy profitability: SSCPL, which manufactures glazed vitrified tiles of various sizes for SCL, reported operating margin of 14.2% in fiscal 2024 (as against 9.7% in fiscal 2023) due to better fixed cost absorption and moderation in gas prices. The company has recorded operating margin of around 18.7% in the first nine months of fiscal 2025 (14.2% in fiscal 2024), driven by better absorption of fixed cost. The margin should remain around 17% in the near term.

 

  • Efficient working capital management: Gross current assets are projected to be in the range of 70-80 days as on March 31, 2025 (as against 70 days as on March 31, 2024). The company maintains a sizeable inventory of 60-65 days, given the large number of stock-keeping units and various kinds of raw material to be kept at the premises. Receivables are low at 15-20 days, as SCL has extended the channel financing facility to SSCPL. Working capital cycle should be managed efficiently despite the increase in scale of operations.

 

  • Strong support from the JV partners: SSCPL continues to receive strong need-based support from its JV partners, as reflected in the timely infusion of equity and unsecured loans. 

 

Weaknesses:

  • Improving, yet moderate, interest coverage ratio: Interest coverage ratio is expected to improve to 2.3-2.4 times in fiscal 2025, from 1.4 times in fiscal 2024, aided by better profitability and yet remain moderate. Improvement in the interest coverage ratio will remain a key rating sensitivity factor amid business growth and expansion plans.

 

  • Exposure to intense competition and cyclicality in the real estate segment: The ceramic tiles industry is intensely competitive, marked by the presence of several unorganised players. Despite being a market leader, the Somany group competes with other large reputed and branded players. Hence, the ability to pass on any hike in raw material cost remains a key rating sensitivity factor. Also, any moderation in demand from real estate entities, exerting pricing pressure and reducing the offtake, will remain a key monitorable.

Liquidity: Adequate

Bank limit utilisation averaged 90% over the 12 months through December 2024. Expected net cash accrual of Rs 19-27 crore per fiscal will be tightly matched against yearly debt obligation of Rs 19-24 crore. Cash and bank balance was around Rs 6.32 crore as on March 31, 2024. Current ratio was lower than one time as on the same date, because of higher repayment, and may remain at a similar level over the medium term.

Outlook: Stable

SSCPL will continue to benefit from support received from both the JV partners, and SCL’s healthy relationships with dealers and distributors in the region.

Rating sensitivity factors

Upward factors

  • Upgrade in credit risk profile of the parent, SCL, by at least one notch
  • Sustained growth in revenue and stable operating margin, leading to higher net cash accrual and improvement in cushion between net cash accrual and repayment to more than 1.2 times

 

Downward factors

  • Downgrade in credit risk profile of SCL by at least one notch
  • Any steep decline in revenue, following moderation in demand, and operating margin to less than 10%, leading to lower net cash accrual

About the company

SSCPL was incorporated as a JV between SCL (60%) and ER Ceramics Pvt Ltd (40%) in 2015. Commercial operations began in March 2019.

 

The manufacturing facility, located in the Chittoor district of AP, has an installed capacity of 7.5 million square per metre (MSM). 

 

About the group

SCL was incorporated in 1968, as Somany Pilkington’s Ltd (SPL), by Mr HL Somany, in collaboration with the UK-based Pilkington’s Tiles Plc (PTP). In 1971, the Somany family purchased the stake of PTP in SPL, and renamed the company.

 

SCL is listed on the Bombay Stock Exchange and the National Stock Exchange. Mr Shreekant Somany is the chairperson and managing director, and Mr Abhishek Somany is the managing director.

Key financial indicators*

As on/for the period ended March 31

Unit

2024

2023

Operating income

Rs crore

219.05

188.63

Reported profit after tax (PAT)

Rs crore

1.21

-4.85

PAT margin

%

0.55

-2.57

Adjusted debt/adjusted networth

Times

1.79

2.67

Interest coverage

Times

1.41

0.99

*Crisil adjusted financials

Any other information: Not Applicable

Note on complexity levels of the rated instrument:
Crisil Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

Crisil Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the Crisil Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name Of Instrument Date Of Allotment Coupon Rate (%) Maturity Date Issue Size (Rs. Crore) Complexity Levels Rating Outstanding with Outlook
NA Bank Guarantee NA NA NA 2.00 NA Crisil A2
NA Cash Credit NA NA NA 50.00 NA Crisil BBB+/Stable
NA Proposed Fund-Based Bank Limits NA NA NA 2.15 NA Crisil BBB+/Stable
NA Term Loan NA NA 30-Sep-27 25.99 NA Crisil BBB+/Stable
NA Term Loan NA NA 30-Sep-27 6.50 NA Crisil BBB+/Stable
NA Term Loan NA NA 30-Sep-27 7.25 NA Crisil BBB+/Stable
NA Term Loan NA NA 30-Sep-27 37.11 NA Crisil BBB+/Stable
NA Term Loan NA NA 30-Sep-27 25.00 NA Crisil BBB+/Stable
Annexure - Rating History for last 3 Years
  Current 2025 (History) 2024  2023  2022  Start of 2022
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 154.0 Crisil BBB+/Stable   --   -- 22-12-23 Crisil BBB+/Stable 26-09-22 Crisil BBB+/Stable / Crisil A2 Crisil BBB+/Stable
Non-Fund Based Facilities ST 2.0 Crisil A2   --   -- 22-12-23 Crisil A2 26-09-22 Crisil A2 Crisil A2
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Bank Guarantee 2 ICICI Bank Limited Crisil A2
Cash Credit 30 Axis Bank Limited Crisil BBB+/Stable
Cash Credit 20 ICICI Bank Limited Crisil BBB+/Stable
Proposed Fund-Based Bank Limits 2.15 Not Applicable Crisil BBB+/Stable
Term Loan 25.99 Axis Bank Limited Crisil BBB+/Stable
Term Loan 6.5 ICICI Bank Limited Crisil BBB+/Stable
Term Loan 7.25 ICICI Bank Limited Crisil BBB+/Stable
Term Loan 37.11 ICICI Bank Limited Crisil BBB+/Stable
Term Loan 25 ICICI Bank Limited Crisil BBB+/Stable
Criteria Details
Links to related criteria
Basics of Ratings (including default recognition, assessing information adequacy)
Criteria for manufacturing, trading and corporate services sector (including approach for financial ratios)
Criteria for factoring parent, group and government linkages

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