Rating Rationale
June 26, 2020 | Mumbai
Sunny International Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.67.5 Crore
Long Term Rating CRISIL BBB/Stable (Reaffirmed)
Short Term Rating CRISIL A3+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL BBB/Stable/CRISIL A3+' ratings on the bank facilities of Sunny International Limited (SIL).
 
The ratings continue to reflect company's established market position in the home decor industry backed by promoters' experience and their continuous funding support, along with a healthy financial risk profile. These strengths are partially offset by modest scale of operations amid high customer concentration in revenue, and large working capital requirement.

Analytical Approach

Unsecured loans of Rs 30.6 crore (as on March 31, 2020) from the promoters have been treated as 75% equity and 25% debt. This is because the loans are expected to be maintained in the business over the medium term and carry a low interest rate.

Key Rating Drivers & Detailed Description
Strengths:
* Established market position:
Clientele is strong and comprises reputed home decor brands such as IKEA, Williams Sonoma, Target, and Walmart; though IKEA continuous to dominate SIL's revenue profile. The company initially focused on rugs, floor mats and coverings, but added home furnishing products (curtains, cushions and bed covers) to its portfolio. An in-house studio continuously develops new designs and patterns, in line with clients' tastes and preferences. Furthermore, the company backward-integrated into fabric manufacturing and dyeing, which provide better control over quality. This, along with promoters' industry experience of over three decades, will continue to aid business risk profile.
 
* Funding support from the promoters
The promoters have extended financial support in the past and will continue to do so as and when needed. Unsecured loans from the promoters stood at Rs 30.6 crore as on March 31, 2020 (against Rs 28.5 crore during the previous fiscal).
 
* Healthy financial risk profile
Steady increase in networth over the years and funding support from the promoters led to a healthy total outside liabilities to tangible networth ratio of less than 1 time over the past couple of fiscals (estimated at 0.8 time as on March 31, 2020). Also, debt protection metrics were comfortable because of an above-average profitability. With no sizeable debt funded capex plan, compounded with better accretion to reserves, the financial risk profile shall continue to remain healthy.
 
Weaknesses:
* Modest scale amid customer concentration in revenue:
Around 80% of company's revenue is derived from IKEA. This significantly affected SIL's revenue profile during fiscal 2019 when IKEA changed its procurement strategy, which led to a decline in SIL's top line to Rs 123 crore from 189 crore in fiscal 2018 (35% fall year-on-year). Revenue decreased further to Rs 110 crore in fiscal 2020 because of a dismal order book and impediments during Mar-20 on account of covis-19 pandemic. High dependence on IKEA is likely to continue, and any further change in this customer's purchasing policy will significantly impact SIL's business risk profile over the medium term.
 
* Large working capital requirement:
Raw material inventory is sizeable because of integrated operations and seasonal nature of raw material that leads to bulk procurement. Work-in-progress and finished goods inventory is also large because the company receives monthly/quarterly schedule from its customers. As a result, gross current assets (GCAs) deteriorated to 219 days as on March 31, 2020 (inventory of 170 days), from 171 days during the previous fiscal (176 days). Receivables remained moderate at 30-45 days.
Liquidity Adequate

As against annual debt repayment of around Rs 3.8 crore, accrual is estimated at around Rs 10-11 crore each in fiscals 2021 and 2022. Though operations remain highly working capital intensive, bank limit was moderately utilised at 71% on average during the 12 months through April 2020. Unsecured loans from the promoters also support liquidity.

Outlook: Stable

CRISIL believes SIL will continue to benefit from its established market position, and a healthy financial risk profile over the medium term.
 
Rating sensitivity factors
Upward factors
* Sustained improvement in revenue and profitability leading to annual accrual of over Rs 20 crore
* Efficient working capital management moderating GCAs
 
Downward factors:
* Further decline in revenue and profitability resulting in annual accrual of Rs 8 crore or below
* Further stretch in working capital cycle or sizeable debt-funded capital expenditure impacting financial risk profile

About the Company

SIL was set up in 1987 by Mr Dalbir Singh as a proprietorship firm. It was reconstituted as a partnership firm in August 2008 when his two sons joined as partners. In October 2013, the firm was reconstituted as a closely held public limited company. SIL manufactures home decor and furnishing products such as carpets, rugs, pillow cushions, and bed covers at its plant in Panipat, Haryana. The products are largely exported.

Key Financial Indicators
As on / for the period ended March 31   2020* 2019
Operating income Rs crore 110.6 122.92
Reported profit after tax Rs crore 4.39 6.09
PAT margins % 3.97 4.95
Adjusted Debt/Adjusted Net worth Times 0.58 0.66
Interest coverage Times 5.44 3.96
*Provisional

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments and are included (where applicable) in the Annexure -- Details of Instrument in this Rating Rationale. For more details on the CRISIL complexity levels, please visit www.crisil.com/complexity-levels.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size
(Rs crore)
Complexity level Rating assigned with outlook
NA Export Packing Credit NA NA NA 30.0 Not applicable CRISIL BBB/Stable
NA Proposed Fund based limits NA NA NA 2.0 Not applicable CRISIL BBB/Stable
NA Long Term Loan NA NA Apr-22 26.25 Not applicable CRISIL BBB/Stable
NA Standby Line of Credit NA NA NA 5.0 Not applicable CRISIL BBB/Stable
NA Working Capital Facility NA NA NA 2.25 Not applicable CRISIL BBB/Stable
NA Proposed Non Fund based limits NA NA NA 2.0 Not applicable CRISIL A3+
Annexure - Rating History for last 3 Years
  Current 2020 (History) 2019  2018  2017  Start of 2017
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  65.50  CRISIL BBB/Stable      26-03-19  CRISIL BBB/Stable/ CRISIL A3+  14-03-18  CRISIL BBB/Stable      CRISIL BBB/Stable 
Non Fund-based Bank Facilities  LT/ST  2.00  CRISIL A3+    --    --    --    --  CRISIL BBB/Stable 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Export Packing Credit 30 CRISIL BBB/Stable Export Packing Credit 35 CRISIL BBB/Stable
Long Term Loan 26.25 CRISIL BBB/Stable Foreign Exchange Forward .4 CRISIL A3+
Proposed Fund-Based Bank Limits 2 CRISIL BBB/Stable Proposed Fund-Based Bank Limits 5.15 CRISIL BBB/Stable
Proposed Non Fund based limits 2 CRISIL A3+ Standby Line of Credit 5 CRISIL BBB/Stable
Standby Line of Credit 5 CRISIL BBB/Stable Term Loan 21.95 CRISIL BBB/Stable
Working Capital Facility 2.25 CRISIL BBB/Stable -- 0 --
Total 67.5 -- Total 67.5 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies

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