Rating Rationale
April 25, 2019 | Mumbai
TCNS Clothing Co. Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.75 Crore
Long Term Rating CRISIL A+/Stable (Reaffirmed)
Short Term Rating CRISIL A1+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL A+/Stable/CRISIL A1+' ratings on the bank facilities of TCNS Clothing Co. Limited (TCNS).
 
The ratings reflect the company's strong brand equity, its focus on design and marketing, the pan-India market reach, and established market position in the women's ethnic wear segment. The ratings also factor in the strong financial risk profile. These strengths are partially offset by the large working capital requirement, and exposure to intense competition in the textile garments business.

Key Rating Drivers & Detailed Description
Strengths:
* Healthy business risk profile: Business risk profile is underpinned by TCNS' strong brand equity, large retail footprint, and an in-house design team. Garments are retailed under the W, Aurelia, and Wishful brands, which cater to different segments, through specific pricing strategies.

* Strong financial risk profile: Minimal debt as on March 31, 2018, will continue to keep gearing low, close to zero levels. Debt protection metrics were comfortable, marked by interest coverage and net cash accrual to total debt ratios of 233 times and 425 times, respectively, for fiscal 2018, also aided by healthy operating margin. Gearing and debt protection metrics is expected to remain comfortable over the medium term on account of minimum debt levels
 
Weaknesses:
* Working capital-intensive operations: Gross current assets (GCA) are estimated to be around 180-200 days as on March 31st 2019 on account of high inventory levels and moderate debtor days. GCA were high, around 188 days as on March 31, 2018, led by inventory and receivables of around 123 days and 61 days, respectively. The business model necessitates conceptualisation and manufacturing of garments well in advance, and hence, maintenance of large number of units for each season, resulting in large inventory. With improvement in scale, bank limit has been utilised sparsely, though dependence on creditors persists.
 
* Exposure to intense competition in the women's retail ethnic wear segment: Competition in the women's retail ethnic wear segment is becoming intense, notwithstanding the strong growth momentum. The company has been ramping up its retail distribution network and advertising campaigns to sustain growth and maintain brand awareness. However, other established brands, such as Biba, Fab India, Meena Bazaar, Global Desi, and Anokhi, in addition to several regional brands, also pursue such strategies. Furthermore, the ever-evolving nature of trends makes it imperative to revamp the portfolio periodically. The company's ability to constantly innovate and update its portfolio will, therefore, remain a rating sensitivity factor.
Liquidity

Liquidity remains adequate, marked by large cash accrual, low bank limit utilisation and a healthy current ratio. Cash accrual of Rs 150-200 crore is expected in the medium term, against no maturing term debt. Bank limit utilisation was low around 0.25% for the 12 months ended November 30, 2018. Cash and bank balance as on March 31st 2018 was of Rs 36.6 crore. Further, current ratio stood at 3.4 times as on March 31,, 2018.

Outlook: Stable

CRISIL believes TCNS will continue to benefit from its healthy brand recognition, pan-India presence, established market position, and strong financial risk profile. The outlook may be revised to 'Positive' if significant growth in revenue, stable operating margin, and efficient working capital management, strengthen the key credit metrics. The outlook may be revised to 'Negative' if a significant stretch in working capital cycle, further decline in profitability, or a large capital expenditure or inorganic expansion, weaken the key credit metrics.

About the Company

TCNS was set up in December 1997, by the promoters, Mr. OS Pasricha and Mr. AS Pasricha. The company manufactures and retails ethnic and fusion women's wear. Garments are retailed through exclusive stores, multi-brand outlets, and chains such as Lifestyle, Reliance, Pantaloons, Big Bazaar, and Shoppers Stop. It has 352 exclusive stores in more than 30 cities as on date.

Key Financial Indicators
As on / for the period ended March 31   2018 2017
Operating income Rs crore 842.4 711.0
Reported profit after tax Rs crore 98 15
PAT margin % 11.6 2.1
Adjusted Debt/Adjusted Networth Times 0.0 0.03
Interest coverage Times 233.8 63.2

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
rate (%)
Maturity date Issue size
(Rs cr)
Rating assigned
with outlook
NA Bank Guarantee NA NA NA 1 CRISIL A1+
NA Bill Discounting NA NA NA 15 CRISIL A+/Stable
NA Cash Credit NA NA NA 21 CRISIL A+/Stable
NA Letter of Credit NA NA NA 28 CRISIL A1+
NA Overdraft NA NA NA 10 CRISIL A1+
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  46.00  CRISIL A+/Stable/ CRISIL A1+      31-03-18  CRISIL A+/Stable/ CRISIL A1+      08-12-16  CRISIL A/Stable  CRISIL BBB+/Positive 
Non Fund-based Bank Facilities  LT/ST  29.00  CRISIL A1+      31-03-18  CRISIL A1+      08-12-16  CRISIL A1  CRISIL A2 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 1 CRISIL A1+ Bank Guarantee 1 CRISIL A1+
Bill Discounting 15 CRISIL A+/Stable Bill Discounting 15 CRISIL A+/Stable
Cash Credit 21 CRISIL A+/Stable Cash Credit 21 CRISIL A+/Stable
Letter of Credit 28 CRISIL A1+ Letter of Credit 28 CRISIL A1+
Overdraft 10 CRISIL A1+ Overdraft 10 CRISIL A1+
Total 75 -- Total 75 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Retailing Industry
CRISILs Approach to Recognising Default
CRISILs Bank Loan Ratings
The Rating Process

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