Rating Rationale
October 03, 2018 | Mumbai
TTK Prestige Limited
Long-term rating upgraded to 'CRISIL AA/Stable'; short-term rating reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.170 Crore (Reduced from Rs.195 Crore)
Long Term Rating CRISIL AA/Stable (Upgraded from 'CRISIL AA-/Positive')
Short Term Rating CRISIL A1+ (Reaffirmed)
 
Rs.50 Crore Commercial Paper Programme CRISIL A1+ (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has upgraded its rating on the long-term bank facilities of TTK Prestige Limited (TTK) to 'CRISIL AA/Stable' from 'CRISIL AA-/Positive', while reaffirming the rating on the short-term facility at 'CRISIL A1+'. CRISIL has also withdrawn the proposed long term bank loan facility for Rs 25 crore. The withdrawal is in line with CRISIL's policy on withdrawal of ratings.
 
The upgrade reflects the expected sustenance of improvement in TTK's business risk profile driven by increasing product diversity, widening distribution network, continued strong brand equity and increasing opportunities in the export market and new product segments. CRISIL expects these metrics to improve further over the medium term. Increasing cash accrual, moderate capex plans and minimal repayment obligations should lead to further improvement in financial risk profile over the medium term. Liquidity is additionally supported by liquid surplus of around Rs 300 crore as of March 2018, and unutilized bank lines of Rs 110 crore in the 12 months through July 2018.
 
The ratings continue to reflect TTK's strong market position in the cookware and kitchen equipment space and healthy financial risk profile. These strengths are partially offset by intense competition from both organised and unorganized players and susceptibility to volatility in raw material prices and associated risks arising from changes in regulatory policies on imports.

Analytical Approach

For arriving at the ratings, CRISIL has combined the business and financial risk profiles of TTK and Horwood Homewares (Horwood), together referred to as the TTK group. Horwood is a wholly owned subsidiary of TTK, and the two entities, operate in the same business, and share business and financial linkages. Moreover, CRISIL has amortised goodwill on the acquisition of Horwood over a period of five years.

Key Rating Drivers & Detailed Description
Strengths
* Strong market position in the kitchen equipment space, with sound operating capabilities: TTK's Prestige is one of the strongest brands in the kitchen equipment space, with a market share of around 30% in the domestic pressure cooker segment. TTK has a diverse presence in the kitchen equipment portfolio, which includes cookware, appliances, gas stoves, and modular kitchens. In-house product development team enables TTK to launch new products to expand its product base and improve overall efficiency. CRISIL believes that the TTK group will maintain its strong market position over the medium term, with focus on the kitchen equipment segment.
 
* Healthy financial risk profile: The group's financial risk profile remains strong marked by comfortable capital structure, no debt outstanding (on a standalone basis) and robust debt protection measures. The group had a strong networth of Rs 955 crore as on March 31, 2018, up from Rs 827 crore as on March 31, 2017. Despite debt funded acquisitions in the past company has no debt outstanding (on a standalone basis) on its books as on March 31, 2018. The company has strong debt protection metrics, because of low debt and marginal interest cost. CRISIL believes that the group's financial risk profile will remain healthy over the medium term, on the back of strong cash accruals and healthy debt protection metrics.
 
Weakness
* Exposure to intense competition: TTK has a healthy market share of about 30% in the pressure cooker segment.  In the inner-lid pressure cooker segment, TTK competes against established players such as Hawkins Cookers Ltd which is also the market leader in this segment. Growth of multi-chain, large-format stores has led to development of own brands by stores, which have the ability to attract customers looking for all products under one roof. Furthermore, though TTK is gradually increasing its market presence in the electric appliances segment by introducing new designs and products every year, it faces intense competition in the electric appliance industry, which has a large number of established regional players.
 
* Susceptibility to volatility in raw material and currency movements: Operating margin is susceptible to volatility in prices of key raw materials like steel and aluminium. Any sharp movement in their prices along with adverse currency movements could impact profitability. Additionally, any change in regulatory policies on raw material imports will further impact the cost structure. In the past, TTK has been successful in transferring the cost increases to end customers, nevertheless CRISIL believes that TTK will remain partly vulnerable to any adverse movement in input costs.
Outlook: Stable

CRISIL believes TTK's business risk profile will remain stable over the medium term, backed by its healthy market position, pick-up in end market demand and better operating efficiencies from the backward integration.
 
Upside Scenario
Improvement in cash accrual - backed by diversification in revenue profile and sustained operating profitability - strengthening financial risk profile and liquidity.
 
Downside Scenario
Material deterioration in business performance due to increasing competition or adverse movement in raw material prices.
Large, debt-funded capex or acquisitions weakening financial risk profile and liquidity.

About the Company

Set up in 1955 as a private limited company, TTK went public in 1994; TTK is among the leading brands in the kitchen equipment space, especially in the pressure cooker segment. TTK has a diversified product profile, with 35% of its revenue coming from pressure cookers, 17% from cookware, and the remainder from gas stoves and appliances. TTK is the flagship company of the TT Krishnamachari group of companies, which has interests in healthcare, and consumer products and services.
 
For the three months ended June 30, 2018, TTK reported a profit after tax (PAT) of Rs 35.9 crore on operating income of Rs 419 crore, against a PAT of Rs 135.6 crore on net sales of Rs 384 crore for the corresponding period of the previous fiscal.

Key Financial Indicators*
As on / for the period ended March 31   2018 2017
Operating Income Rs Crores 1979 1840
Profit after tax Rs Crores 241 128
PAT margins % 12.2 6.9
Adjusted debt/adjusted net worth Times 0.14 0.14
Interest coverage Times 53.04 20.16
*Difference between the figures in the 'key financial indicators' table and the reported numbers of the company is on account of amortisation of goodwill on the acquisition of Horwood over a period of 5 years

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon Rate (%) Maturity Date Issue Size
(Rs. Cr)
Rating Assigned with Outlook
NA Cash Credit NA NA NA 110.0 CRISIL AA/Stable
NA Letter of credit & Bank Guarantee NA NA NA 60.0 CRISIL A1+
NA Proposed Long Term Bank Loan Facility NA NA NA 25.0 Withdrawn
NA Commercial Paper NA NA 7-365 days 50.0 CRISIL A1+
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Commercial Paper  ST  50.00  CRISIL A1+      11-12-17  CRISIL A1+  14-12-16  CRISIL A1+  14-07-15  CRISIL A1+  CRISIL A1+ 
                19-04-16  CRISIL A1+       
Fund-based Bank Facilities  LT/ST  110.00  CRISIL AA/Stable      11-12-17  CRISIL AA-/Positive  14-12-16  CRISIL AA-/Stable  14-07-15  CRISIL AA-/Stable/ CRISIL A1+  CRISIL AA-/Stable/ CRISIL A1+ 
                19-04-16  CRISIL AA-/Stable/ CRISIL A1+       
Non Fund-based Bank Facilities  LT/ST  60.00  CRISIL A1+      11-12-17  CRISIL A1+  14-12-16  CRISIL A1+  14-07-15  CRISIL A1+  CRISIL A1+ 
                19-04-16  CRISIL A1+       
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 110 CRISIL AA/Stable Cash Credit 90 CRISIL AA-/Positive
Letter of credit & Bank Guarantee 60 CRISIL A1+ Letter of credit & Bank Guarantee 60 CRISIL A1+
Proposed Long Term Bank Loan Facility 25 Withdrawn Proposed Long Term Bank Loan Facility 45 CRISIL AA-/Positive
Total 195 -- Total 195 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for rating short term debt

For further information contact:
Media Relations
Analytical Contacts
Customer Service Helpdesk
Saman Khan
Media Relations
CRISIL Limited
D: +91 22 3342 3895
B: +91 22 3342 3000
saman.khan@crisil.com

Naireen Ahmed
Media Relations
CRISIL Limited
D: +91 22 3342 1818
B: +91 22 3342 3000
naireen.ahmed@crisil.com

Anuj Sethi
Senior Director - CRISIL Ratings
CRISIL Limited
B:+91 44 6656 3100
anuj.sethi@crisil.com


Sameer Charania
Director - CRISIL Ratings
CRISIL Limited
D:+91 22 4097 8213
sameer.charania@crisil.com


Preetham Sharma
Rating Analyst - CRISIL Ratings
CRISIL Limited
B:+91 44 6656 3100
preetham.sharma@crisil.com
Timings: 10.00 am to 7.00 pm
Toll free Number:1800 267 1301

For a copy of Rationales / Rating Reports:
CRISILratingdesk@crisil.com
 
For Analytical queries:
ratingsinvestordesk@crisil.com


 

Note for Media:
This rating rationale is transmitted to you for the sole purpose of dissemination through your newspaper / magazine / agency. The rating rationale may be used by you in full or in part without changing the meaning or context thereof but with due credit to CRISIL. However, CRISIL alone has the sole right of distribution (whether directly or indirectly) of its rationales for consideration or otherwise through any media including websites, portals etc.


About CRISIL Limited

CRISIL is a leading agile and innovative, global analytics company driven by its mission of making markets function better. We are India’s foremost provider of ratings, data, research, analytics and solutions. A strong track record of growth, culture of innovation and global footprint sets us apart. We have delivered independent opinions, actionable insights, and efficient solutions to over 1,00,000 customers.
 
We are majority owned by S&P Global Inc., a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.
 
For more information, visit www.crisil.com 


Connect with us: TWITTER | LINKEDIN | YOUTUBE | FACEBOOK

About CRISIL Ratings
CRISIL Ratings is part of CRISIL Limited (“CRISIL”). We pioneered the concept of credit rating in India in 1987. CRISIL is registered in India as a credit rating agency with the Securities and Exchange Board of India (“SEBI”). With a tradition of independence, analytical rigour and innovation, CRISIL sets the standards in the credit rating business. We rate the entire range of debt instruments, such as, bank loans, certificates of deposit, commercial paper, non-convertible / convertible / partially convertible bonds and debentures, perpetual bonds, bank hybrid capital instruments, asset-backed and mortgage-backed securities, partial guarantees and other structured debt instruments. We have rated over 24,500 large and mid-scale corporates and financial institutions. CRISIL has also instituted several innovations in India in the rating business, including rating municipal bonds, partially guaranteed instruments and microfinance institutions. We also pioneered a globally unique rating service for Micro, Small and Medium Enterprises (MSMEs) and significantly extended the accessibility to rating services to a wider market. Over 1,10,000 MSMEs have been rated by us.


CRISIL PRIVACY
 
CRISIL respects your privacy. We may use your contact information, such as your name, address, and email id to fulfil your request and service your account and to provide you with additional information from CRISIL.For further information on CRISIL’s privacy policy please visit www.crisil.com.


DISCLAIMER

This disclaimer forms part of and applies to each credit rating report and/or credit rating rationale that we provide (each a “Report”). For the avoidance of doubt, the term “Report” includes the information, ratings and other content forming part of the Report. The Report is intended for the jurisdiction of India only. This Report does not constitute an offer of services. Without limiting the generality of the foregoing, nothing in the Report is to be construed as CRISIL providing or intending to provide any services in jurisdictions where CRISIL does not have the necessary licenses and/or registration to carry out its business activities referred to above. Access or use of this Report does not create a client relationship between CRISIL and the user.

We are not aware that any user intends to rely on the Report or of the manner in which a user intends to use the Report. In preparing our Report we have not taken into consideration the objectives or particular needs of any particular user. It is made abundantly clear that the Report is not intended to and does not constitute an investment advice. The Report is not an offer to sell or an offer to purchase or subscribe for any investment in any securities, instruments, facilities or solicitation of any kind or otherwise enter into any deal or transaction with the entity to which the Report pertains. The Report should not be the sole or primary basis for any investment decision within the meaning of any law or regulation (including the laws and regulations applicable in the US).

Ratings from CRISIL Rating are statements of opinion as of the date they are expressed and not statements of fact or recommendations to purchase, hold, or sell any securities / instruments or to make any investment decisions. Any opinions expressed here are in good faith, are subject to change without notice, and are only current as of the stated date of their issue. CRISIL assumes no obligation to update its opinions following publication in any form or format although CRISIL may disseminate its opinions and analysis. CRISIL rating contained in the Report is not a substitute for the skill, judgment and experience of the user, its management, employees, advisors and/or clients when making investment or other business decisions. The recipients of the Report should rely on their own judgment and take their own professional advice before acting on the Report in any way.

Neither CRISIL nor its affiliates, third party providers, as well as their directors, officers, shareholders, employees or agents (collectively, “CRISIL Parties”) guarantee the accuracy, completeness or adequacy of the Report, and no CRISIL Party shall have any liability for any errors, omissions, or interruptions therein, regardless of the cause, or for the results obtained from the use of any part of the Report. EACH CRISIL PARTY DISCLAIMS ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, ANY WARRANTIES OF MERCHANTABILITY, SUITABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE. In no event shall any CRISIL Party be liable to any party for any direct, indirect, incidental, exemplary, compensatory, punitive, special or consequential damages, costs, expenses, legal fees, or losses (including, without limitation, lost income or lost profits and opportunity costs) in connection with any use of any part of the Report even if advised of the possibility of such damages.

CRISIL Ratings may receive compensation for its ratings and certain credit-related analyses, normally from issuers or underwriters of the instruments, facilities, securities or from obligors. CRISIL’s public ratings and analysis as are required to be disclosed under the regulations of the Securities and Exchange Board of India (and other applicable regulations, if any) are made available on its web sites, www.crisil.com (free of charge). Reports with more detail and additional information may be available for subscription at a fee – more details about CRISIL ratings are available here: www.crisilratings.com.

CRISIL and its affiliates do not act as a fiduciary. While CRISIL has obtained information from sources it believes to be reliable, CRISIL does not perform an audit and undertakes no duty of due diligence or independent verification of any information it receives and / or relies in its Reports. CRISIL keeps certain activities of its business units separate from each other in order to preserve the independence and objectivity of the respective activity. As a result, certain business units of CRISIL may have information that is not available to other CRISIL business units. CRISIL has established policies and procedures to maintain the confidentiality of certain non-public information received in connection with each analytical process. CRISIL has in place a ratings code of conduct and policies for analytical firewalls and for managing conflict of interest. For details please refer to: https://www.crisil.com/en/home/our-businesses/ratings/regulatory-disclosures/highlighted-policies.html

CRISIL’s rating criteria are generally available without charge to the public on the CRISIL public web site, www.crisil.com. For latest rating information on any instrument of any company rated by CRISIL you may contact CRISIL RATING DESK at CRISILratingdesk@crisil.com, or at (0091) 1800 267 1301.

This Report should not be reproduced or redistributed to any other person or in any form without a prior written consent of CRISIL.

All rights reserved @ CRISIL