Rating Rationale
October 30, 2019 | Mumbai
TTK Prestige Limited
Ratings Reaffirmed ; CP Withdrawn
 
Rating Action
Total Bank Loan Facilities Rated Rs.170 Crore
Long Term Rating CRISIL AA/Stable (Reaffirmed)
Short Term Rating CRISIL A1+ (Reaffirmed)
 
Rs.50 Crore Commercial Paper Programme CRISIL A1+ (Withdrawn)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has reaffirmed its 'CRISIL AA/Stable/CRISIL A1+' ratings on the bank facilities of TTK Prestige Limited (TTK).
 
CRISIL has withdrawn its rating on the commercial paper programme of TTK at the company's request as there is nil outstanding against the facility. The withdrawal was in line with CRISIL's policy on withdrawal of ratings.
 
Revenue grew 13% year-on-year in fiscal 2019, driven by the company's healthy performance across segments and geographies. Operating margin improved to 14.0% from 13.6% due to higher realisations on product mix and better capacity utilisation. CRISIL expects these trends to continue, driven by continued market penetration in both domestic and overseas segments and steady improvement in operating efficiency on account of growing scale of operations of new products.
 
The ratings continue to reflect TTK's strong market position in the cookware and kitchen equipment space and healthy financial risk profile. These strengths are partially offset by exposure to intense competitive pressure from both organised and unorganised players and susceptibility in prices of raw materials and to currency movements.

Analytical Approach

CRISIL has combined the business and financial risk profiles of TTK Prestige Limited, TTK British Holdings Limited and Horwood Homewares Limited (Horwood), collectively referred to as the TTK Prestige group. Horwood is a wholly owned subsidiary of TTK, operates in the same business and share business and financial linkages. Moreover, CRISIL has amortised goodwill on the acquisition of Horwood over a period of five years (from fiscal 2017 to fiscal 2021).

Key Rating Drivers & Detailed Description
Strengths
* Robust market position in the kitchen equipment space, with sound operating capabilities: TTK is expected to maintain its strong market position over the medium term, driven by its widening distribution network and increasing opportunities in the export market. Furthermore, TTK's Prestige is one of the strongest brands in the kitchen equipment space, with a market share of around 30% in the domestic pressure cooker segment. TTK also has a diverse presence in the kitchen equipment portfolio, which includes cookware, appliances, gas stoves, mixer grinders, cleaning solutions, and modular kitchens. The in-house product development team helps launch new products to expand the product base and improve overall efficiency.
 
* Healthy financial risk profile: Financial risk profile is strong and should remain stable over the medium term, backed by healthy cash accrual, comfortable capital structure, nil outstanding debt (on a standalone basis), and robust debt protection measures. Networth was sizeable at Rs 1,079 crore as on March 31, 2019, up from Rs 955 crore as on March 31, 2018. On account of the debt-funded acquisition undertaken in the past, TTK had Rs 91.02 crore debt on its books as on March 31, 2019.
 
Weaknesses
* Exposure to intense competitive pressure: TTK has a healthy market share of about 30% in the pressure cooker segment. In the inner-lid pressure cooker category, the company competes with established players such as Hawkins Cookers Ltd, which also has significant market share. Growth of multi-chain, large-format stores has led to the development of own brands by stores, which have the ability to attract customers looking for all products under one roof. Furthermore, though TTK is gradually increasing its market presence in the electric appliances segment by introducing new designs and products every year, it faces competitive pressure in the electric appliance industry, which has a large number of established regional players.
 
* Susceptibility to volatility in prices of raw materials and to currency movements: Operating margin remains susceptible to volatility in the prices of key raw materials (steel and aluminium) and to adverse currency movements. Additionally, any change in regulatory policies on imports could impact the cost structure. In the past, the TTK has been successful in transferring cost increases to end customers; nevertheless, CRISIL believes TTK will remain partly vulnerable to any adverse movement in input costs.
Liquidity Strong

Liquidity is strong, driven by cash accrual of more than Rs 200 crore expected per annum over the medium term and cash and cash equivalents of Rs 217 crore as on March 31, 2019. Furthermore, fund-based limit of Rs 110 crore remained mostly unutilised in the 12 months through September 2019. TTK Prestige group has long-term debt obligations of around Rs 36 crore each in fiscals 2020 and 2021 and capex of around Rs 75 crore per annum. Accrual could be used to meet debt obligations and capex requirements. With gearing of 0.08 times as on March 31, 2019, there is sufficient headroom to raise additional debt to meet capex requirements. Bank lines are expected to support working capital, which are assessed to be minimal.

Outlook: Stable

CRISIL believes TTK's business risk profile will remain stable over the medium term, backed by its healthy market position, pickup in end-market demand, and better operating efficiency from backward integration.
 
Rating sensitivity factors
Upward factors
* Steady diversification in revenue profile and improvement in market share in operating segments, with revenues compounded annual growth rate (CAGR) exceeding 20% and operating margin of above 16%, leading to significant and sustained improvement in cash accrual
* Strengthening of financial risk profile, especially liquidity
 
Downward factors
* Significantly weak operating performance due to a sustained decline in revenue or profitability to less than 12%
* Large debt-funded capex or acquisition or significant stretch in working capital requirement, weakening gearing and depleting cash surplus

About the Company

Set up in 1955 as a private limited company, TTK went public in 1994. It is among the leading brands in the kitchen equipment space, especially in the pressure cooker segment. The product profile is diversified, with 33% of the revenue coming from pressure cookers, 15% from cookware, 14% from gas stoves, 11% from mixer grinder, and the remainder from other kitchen and home appliances and cleaning solutions. TTK is the flagship company of the TT Krishnamachari group of companies, which has interests in healthcare and consumer products and services.
 
In the three months ended June 30, 2019, profit after tax (PAT) was Rs 36.5 crore on operating income of Rs 434 crore, against Rs 35.9 crore and Rs 419 crore, respectively, in the corresponding period of the previous fiscal.

Key Financial Indicators*
As on / for the period ended March 31   2019 2018
Operating income Rs crore 2,107 1,979
Profit after tax (PAT) Rs crore 170 241
PAT margin % 8.0 12.2
Adjusted debt / adjusted networth Times 0.08 0.14
Interest coverage Times 37.44 53.04
*Difference between the figures in the 'key financial indicators' table and the reported numbers of the company is on account of amortisation of goodwill on the acquisition of Horwood over a period of 5 years.

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon rate (%) Maturity date Issue size
(Rs crore)
Rating assigned with outlook
NA Cash credit NA NA NA 110.0 CRISIL AA/Stable
NA Letter of credit and bank guarantee NA NA NA 60.0 CRISIL A1+
NA Commercial paper NA NA 7-365 days 50.0 Withdrawn

Annexure - List of entities consolidated
Name of the entity Extent of consolidation
TTK Prestige Limited Full consolidation
TTK British Holdings Limited Full consolidation
Horwood Homewares Limited Full consolidation
Annexure - Rating History for last 3 Years
  Current 2019 (History) 2018  2017  2016  Start of 2016
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Commercial Paper  ST  50.00  Withdrawn     03-10-18  CRISIL A1+  11-12-17  CRISIL A1+  14-12-16  CRISIL A1+  CRISIL A1+ 
                    19-04-16  CRISIL A1+   
Fund-based Bank Facilities  LT/ST  110.00  CRISIL AA/Stable      03-10-18  CRISIL AA/Stable  11-12-17  CRISIL AA-/Positive  14-12-16  CRISIL AA-/Stable  CRISIL AA-/Stable/ CRISIL A1+ 
                    19-04-16  CRISIL AA-/Stable/ CRISIL A1+   
Non Fund-based Bank Facilities  LT/ST  60.00  CRISIL A1+      03-10-18  CRISIL A1+  11-12-17  CRISIL A1+  14-12-16  CRISIL A1+  CRISIL A1+ 
                    19-04-16  CRISIL A1+   
All amounts are in Rs.Cr.
 
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 110 CRISIL AA/Stable Cash Credit 110 CRISIL AA/Stable
Letter of credit & Bank Guarantee 60 CRISIL A1+ Letter of credit & Bank Guarantee 60 CRISIL A1+
-- 0 -- Proposed Long Term Bank Loan Facility 25 Withdrawn
Total 170 -- Total 195 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
CRISILs Criteria for Consolidation
CRISILs Criteria for rating short term debt

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