Rating Rationale
November 21, 2018 | Mumbai
VIP Clothing Limited
Rating outlook revised to 'Negative'; ratings reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.123.4 Crore
Long Term Rating CRISIL BBB-/Negative (Outlook revised from 'Stable' and rating reaffirmed)
Short Term Rating CRISIL A3 (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has revised its rating outlook on the long-term bank facilities of VIP Clothing Limited (VIP; earlier known as Maxwell Industries Ltd) to 'Negative' from 'Stable' while reaffirming the rating at 'CRISIL BBB-'; the rating on the short-term bank facilities has been reaffirmed at 'CRISIL A3'.

The outlook revision reflects deterioration in business risk profile and financial risk profile on back of lower than expected pickup in revenue in H1 FY19 despite increased marketing and employee costs resulting in net losses and low debt protection metrics. VIP reported revenue of Rs.117.67 Cr with an operating profit margin of 0.89% and net losses of Rs 3.39 crore in H1 of fiscal 2019 against Rs.120 Cr with an operating profit margin of 5.77% and net profit margin of 0.25% in H1 of fiscal 2018. Revenue in Q2 FY19 was impacted due to Kerala floods and lower off-take of new premium products. While, sales offtake remained low, employee and marketing expenses related to advertisement and marketing scheme exhibited a sharp increase resulting in significant deterioration in operating profits. Sustained improvement in operating performance during H2 of fiscal 2019 and working capital management would remain key rating sensitivity factor.

The ratings continue to reflect the company's longstanding presence in the innerwear segment supported by the extensive industry experience of its promoters and well-known brands. The ratings also factors in moderate capital structure on back of a healthy networth. These rating strengths are partially offset by large working capital requirement, exposure to intense competition from regional and foreign brands, and highly volatile profit margins on back of increased marketing and employee costs, leading to weak debt protection metrics.

Key Rating Drivers & Detailed Description
Strengths:
* Longstanding presence in the innerwear segment supported by the extensive industry experience of its promoters and well-known brands: VIP has a long standing presence in the mid to high priced men's innerwear segment in India for more than 2 decades. The company has created a well-known brand over the past two decades, such as VIP, VIP Frenchie, Feelings, Leader, and Eminence. Further company also has an established distribution network pan India, while major revenue is from the Southern market in India.

* Moderate capital structure: The company's capital structure remains comfortable, aided by a healthy networth of Rs 69.6 crore and reflected in moderate  total outside liabilities to adjusted networth ratio of 2.43 times, as on March 31, 2018.

Weakness:
* Intense competition from regional and foreign brands: Revenue has remained moderate in range of Rs 192-220 Cr for last three years ended fiscal 2018, because of intense competition from regional and foreign brands. Intense competition has also resulted in higher expenditure on marketing to sustain the scale of operations.

* Volatile profitability leading to weak debt protection metrics: Operating margin has fluctuated sharply from 0.4% and 7% over the three years ended fiscal 2018. This has led to weak debt protection metrics, with interest coverage at 1.08 times for fiscal 2018.  Further, sharp increase in marketing and employee costs, in absence of any growth in revenue resulted in net losses in H1 FY19.

* Large working capital requirement: Gross current assets stood at 320 days as on March 31, 2018, because of sizeable inventory of 196 days and receivables of 108 days. The high receivable days are on account of debtors more than 6 months which are on due to certain slow moving inventory at the dealer's end. Working capital intensity is expected to continue to remain high over the medium term.
Outlook: Negative

CRISIL believes the credit profile of VIP will remain vulnerable over the medium term due to stagnation in scale of operations despite increased marketing expenditure resulting in subdued cash accruals. The rating may be downgraded if there is lower-than-expected improvement in profitability and revenue resulting in deterioration of liquidity and debt protection metrics. Conversely, the outlook may be revised to 'Stable' in case of substantial and sustained improvement in revenue and profitability resulting in improvement in debt protection metrics along with better working capital management. 

About the Company

VIP was incorporated in 1991, promoted by the Pathare family. The company is a leading manufacturer of innerwear in India, under the well-recognised VIP brand. It has manufacturing facilities in Tamil Nadu, Daman and Diu, and Gujarat. The company has a wide distribution network and sells to distributors, wholesalers, and modern retail outlets.

Key Financial Indicators
Particulars Unit 2018 2017
Revenue Rs.Cr 222.97 231.39
Profit After Tax (PAT) Rs.Cr (3.07) (7.39)
PAT Margins % (1.4) (3.2)
Adjusted debt/adjusted networth Times 1.15 3.13
Interest coverage Times 1.08 1.37

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of Instrument Date of Allotment Coupon
Rate (%)
Maturity Date Issue
Size (Rs.Cr)
Rating Assigned
with Outlook
NA Bank Guarantee NA NA NA 1.35 CRISIL A3
NA Cash Credit NA NA NA 73.04 CRISIL BBB-/Negative
NA Foreign Exchange Forward NA NA NA 0.5 CRISIL A3
NA Letter of Credit NA NA NA 27.85 CRISIL A3
NA Proposed Long Term Bank Loan Facility NA NA NA 20.66 CRISIL BBB-/Negative
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  94.20  CRISIL BBB-/Negative/ CRISIL A3  02-02-18  CRISIL BBB-/Stable/ CRISIL A3  06-11-17  CRISIL BBB-/Watch Positive/ CRISIL A3/Watch Positive  07-06-16  CRISIL BBB-/Negative/ CRISIL A3  02-04-15  CRISIL BBB/Stable  CRISIL BBB/Stable 
            04-08-17  CRISIL BBB-/Watch Positive/ CRISIL A3/Watch Positive  02-02-16  CRISIL BBB-/Stable       
            12-05-17  CRISIL BBB-/Watch Positive/ CRISIL A3/Watch Positive           
Non Fund-based Bank Facilities  LT/ST  29.20  CRISIL A3  02-02-18  CRISIL A3  06-11-17  CRISIL A3/Watch Positive  07-06-16  CRISIL A3  02-04-15  CRISIL A3+  CRISIL A3+ 
            04-08-17  CRISIL A3/Watch Positive  02-02-16  CRISIL A3       
            12-05-17  CRISIL A3/Watch Positive           
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bank Guarantee 1.35 CRISIL A3 Bank Guarantee 1.35 CRISIL A3
Cash Credit 73.04 CRISIL BBB-/Negative Cash Credit 79.65 CRISIL BBB-/Stable
Foreign Exchange Forward .5 CRISIL A3 Foreign Exchange Forward .5 CRISIL A3
Letter of Credit 27.85 CRISIL A3 Letter of Credit 26 CRISIL A3
Proposed Long Term Bank Loan Facility 20.66 CRISIL BBB-/Negative Proposed Long Term Bank Loan Facility 5.9 CRISIL BBB-/Stable
-- 0 -- Standby Line of Credit 5 CRISIL BBB-/Stable
-- 0 -- Term Loan 5 CRISIL BBB-/Stable
Total 123.4 -- Total 123.4 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Cotton Textile Industry
CRISILs Bank Loan Ratings
CRISILs Criteria for rating short term debt
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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