Rating Rationale
June 12, 2018 | Mumbai
Vaidyaratnam Oushadhasala Private Limited
'CRISIL BBB-/Stable' assigned to bank debt
 
Rating Action
Total Bank Loan Facilities Rated Rs.10 Crore
Long Term Rating CRISIL BBB-/Stable (Assigned)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has assigned its 'CRISIL BBB-/Stable' ratings to the bank facilities of Vaidyaratnam Oushadhasala Private Limited (VOPL; part of Vaidyaratnam group).
 
The ratings reflect Vaidyaratnam group's above-average financial risk profile, marked by moderate TOLTNW and moderate net worth and comfortable debt protection metrics, and promoter's extensive industry experience. These rating strengths are partially offset by VOPL's modest scale of operations and geographical concentration in revenue profile.

Analytical Approach

For arriving at the ratings, CRISIL has combined the business and financial risk profiles of VOPL and its group companies Thaikkattu Mooss Vaidyaratnam Oushadhasala Private Limited (TMVOPL) and Ashtavaidyan Thaikkattu Mooss Vaidyaratnam Oushadhasala Private Limited (ATMVOPL), together referred to as the Vaidyaratnam group. This is on account of their operational and financial linkagess, common promoters, and shared brand. Additionally, CRISIL has treated the unsecured loans in the companies as neither debt nor equity. This is because the unsecured loans are interest free, subordinated to external debt and do not have a fixed repayment schedule.

Key Rating Drivers & Detailed Description
Strengths
* Above average financial risk profile
Vaidyaratnam group has above average financial risk profile marked by moderate TOLTNW of 1.54 times and moderate networth of Rs 12 crore as on March 31, 2017. The debt protection metrics are comfortable with interest coverage of 5.4 times and NCATD of 0.31 times for fiscal 2017. CRISIL expects TOLTNW to remain around 1.5 times for the group over the medium term.

* Extensive experience of promoters
Vaidyaratnam group was founded in 1941 by Ashtavaidyan Sri. E.T. Neelakandhan Mooss, the son of Ashtavaidyan Sri. Narayanan Mooss. He was conferred with Padma Shri in 1992 as a recognition of his contribution in the field of Ayurveda. Current Chairman and Managing Director, Sri. E.T. Narayanan Mooss, son of Sri. E.T. Neelakandhan Mooss, is a Padma Bhushan awardee under whose leadership the group has established Ayurvedic College, Musuem and Treatment Centers to extend the preach of Ayurveda not only in Kerela but across India. The group will thus continue to benefit from its promoters' extensive experience in the field of Ayurveda.

Weakness
* Modest scale of operations
The scale of operations is modest as reflected in revenue of Rs 124 crores for the group for fiscal 2017. However revenue increased by approximately 45% from Rs 85 crores in fiscal 2016 due to increase in production and improved distribution network. The scale is expected to improve over the medium term due to increase in production and setting up of new treatment centers.
 
* Geographical concentration in revenue
Vaidyaratnam group sells Ayurvedic medicines through its branches which are majorly concentrated in state of Kerela. But with increasing acceptance of Ayurvedic medicines, Vaidyaratnam group has started expansions in other states across India. The ramp up in scale from newly opened branches and expected export of medicines will remain a key monitorable for the geographical diversification in its revenue base.
Outlook: Stable

CRISIL expects VOPL to maintain its credit risk profile on back of its above average financial risk profile and promoters' extensive experience in the industry. The outlook may be revised to 'Positive' in case of a significant improvement in the company's scale of operations and profitability without deteriorating the financial risk profile. Conversely, the outlook may be revised to 'Negative' if the company undertakes large debt-funded capex, or reports further significant decline in its profitability, resulting in weakening in its financial risk profile.

About the Company

Vaidyaratnam Group of institutions comprises VOPL in Thaikkattussery, TMVOPL in Chuvannamannu, ATMVOPL in Pollachi, Vaidyaratnam Nursing Home, Vaidyaratnam Ayurveda College, Vaidyaratnam Ayurveda Foundation, Vaidyaratnam Herbal Garden and Vaidyaratnam Research Centre. VOPL is involved in manufacturing of ayurvedic medicines. Current Chairman and Managing Director is Sri. E.T. Narayanan Mooss who was conferred with Padma Bhushan in 2010 for his contribution to the field of Ayurveda. VOPL also runs its treatment centers in Bangalore, Mumbai, New Delhi and also in Bahrain, where it provides several therapies. VOPL also has its own museum meant to spread awareness about the cultural heritage of Ayurveda.

Key Financial Indicators
Particulars Unit 2017 2016
Revenue Rs. crore 101.61 67.76
Profit after tax (PAT) Rs. crore 1.58 1.28
PAT margin % 1.53 1.83
Adjusted debt/Adjusted networth Times 2.28 2.23
Interest coverage Times 4.83 4.67

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
Rate (%)
Maturity date Issue Size
(Rs. Crore)
Rating assigned with outlook
NA Cash credit NA NA NA 10.00 CRISIL BBB-/Stable
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  10.00  CRISIL BBB-/Stable    --    --    --    --  -- 
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 10 CRISIL BBB-/Stable -- 0 --
Total 10 -- Total 0 --
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
Rating Criteria for the Pharmaceutical Industry
CRISILs Bank Loan Ratings
The Rating Process

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