Rating Rationale
May 30, 2018 | Mumbai
5 Core Acoustics Private Limited
Rating outlook revised to 'Positive'; ratings reaffirmed
 
Rating Action
Total Bank Loan Facilities Rated Rs.37 Crore
Long Term Rating CRISIL BBB-/Positive (Outlook revised from 'Stable' and rating reaffirmed)
Short Term Rating CRISIL A3 (Reaffirmed)
1 crore = 10 million
Refer to annexure for Details of Instruments & Bank Facilities
Detailed Rationale

CRISIL has revised its rating outlook on the long-term bank facility of 5 Core Acoustics Private Limited (5Core; part of the Five Core group) to 'Positive' from 'Stable', and reaffirmed the rating at 'CRISIL BBB-'; the short-term rating has been reaffirmed at 'CRISIL A3'.

The outlook revision reflects expected improvement in financial risk profile, especially liquidity, driven by likely equity infusion of Rs 46 crore in May 2019 following an initial public offering (IPO) of FCEL, which will primarily be used for repaying working capital debt. Gearing is expected to improve to below 1.5 times as on March 31, 2019, against around 2 times currently. Interest coverage ratio is also expected to improve to around 2 times over the medium term from 1.5 times in fiscal 2017. Furthermore, bank limit utilisation is also expected to reduce. The outlook revision also reflects continued improvement in business risk profile, reflected in estimated revenue of over Rs 990 crore in fiscal 2018, against Rs 827 crore in fiscal 2017; operating margin also improved to 4.5% from 4%. Business risk profile is expected to stabilise over the medium term while incremental working capital requirement is likely to be met through equity and internal accrual.

The ratings continue to reflect the Five Core group's established business risk profile because of strong market position, healthy relationship with customers and suppliers, wide product portfolio, and funding from promoters. These strengths are partially offset by working capital-intensive operations and low operating profitability.

Analytical Approach

For arriving at the ratings, CRISIL has combined the business and financial risk profiles of Five Core Electronics Ltd (FCEL), EMS & Exports (EMS), Indian Acoustics Pvt Ltd (IAPL), Visual and Acoustics Corporation LLP (Visual), Digi Export Ventures Pvt Ltd (Digi), Happy Acoustics Pvt Ltd (Happy), 5Core, and Neha Exports (Neha). This is because all these entities, collectively referred to as the Five Core group, have common management, brand, customers, suppliers, and strong operational synergies. Furthermore, 5Core is a wholly owned subsidiary of FCEL.

Key Rating Drivers & Detailed Description
Strengths:
* Above-average business risk profile: Presence of over three decades in manufacturing and trading electronic products has enabled the promoters to establish healthy relationship with customers and suppliers. This led to a compound annual growth rate of 22% in revenue to Rs 827 crore in fiscal 2017 from Rs 458 crore in fiscal 2014. Turnover is estimated to have increased further to Rs 990 crore in fiscal 2018.

* Established brand and wide product portfolio: Five of the group companies were among the top 10 exporters of consumer electronics from India in fiscal 2016, as per Electronics and Computer Software Promotion Council; and operate under the 5 Core brand for the Indian as well as global operations. Moreover, product range is wide and includes public address (PA) systems, speakers, amplifiers, microphones, and woofers. Steady focus on diversifying product profile has led to healthy sales growth in the four fiscals through 2018.

* Above-average financial risk profile: Gearing and networth are estimated to be moderate at 2 times and over Rs 180 crore, respectively, as on March 31, 2018. However, debt protection metrics were subdued, with interest coverage and net cash accrual to total debt ratios of 1.8 times and 0.04 time, respectively, for fiscal 2018 (1.5 times and 0.04 time, respectively, for fiscal 2017). Financial risk profile is expected to improve post-IPO.

Weaknesses:
* Low profitability: Though operating margin is estimated to have increased to over 4.5% in fiscal 2018 from 3% in fiscal 2014, it remains modest.

* Working capital-intensive operations: Gross current assets were 94 days as on March 31, 2017, on account of substantial receivables and inventory (estimated at similar levels for fiscal 2018). The group provides open credit of 90 days to customers. Inventory is 60-70 days because of lead time in raw material import; finished goods inventory is also sizeable because of the variety of products and time required for export. However, imports at sight or on advance basis, and local purchases are on credit of 10-15 days.
Outlook: Positive

CRISIL believes the Five Core group will benefit from its established presence in the industry and geographically diversified customer base. The ratings may be upgraded if improvement in liquidity driven by IPO proceeds reduces working capital debt and hence improves interest coverage ratio. The outlook may be revised to 'Stable' if larger-than-expected debt-funded capital expenditure or working capital requirement weakens capital structure and financial metrics. 

About the Company

FCEL is a part of the Five Core group that manufactures electronic equipment, including PA systems, speakers, amplifiers, microphones, woofers; and electrical accessories under the 5 Core brand. The group exports products to 56 countries. Mr Amarjit Kalra and his family manage operations. Incorporated in 2002, FCEL is listed on the NSE Emerge platform since May 2018 and has manufacturing units in Delhi and Bhiwadi, Rajasthan.

Set up in 2008 as a partnership firm, EMS has a facility in Kashipur, Uttarakhand. Visual is a limited liability partnership firm set up in 2008, with a unit in Mundka, Delhi. Neha is a proprietorship firm set up in 2009 and has a unit at Daruhera, Gurugram.

Set up in 2010, 2011, and 2012, IAPL, Digi, and Happy are private limited companies with units in Noida, Bhiwadi, and Delhi, respectively. 5Core was set up in 2012 and has a unit in Bhiwadi.

Key Financial Indicators (Standalone)
Particulars Unit 2017 2016
Revenue Rs cr 68 43
Profit After Tax (PAT) Rs cr 0.6 0.2
PAT Margins % 0.99 0.5
Adjusted debt/adjusted networth Times 1.5 0.5
Interest coverage Times 1.4 1.09

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL complexity levels are assigned to various types of financial instruments. The CRISIL complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.
Annexure - Details of Instrument(s)
ISIN Name of instrument Date of allotment Coupon
rate (%)
Maturity date Issue
size
(Rs crore)
Rating assigned with outlook
NA Bill discounting NA NA NA 25 CRISIL A3
NA Cash credit NA NA NA 2 CRISIL BBB-/Positive
NA Packing credit in foreign currency NA NA NA 10 CRISIL A3
Annexure - Rating History for last 3 Years
  Current 2018 (History) 2017  2016  2015  Start of 2015
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund-based Bank Facilities  LT/ST  37.00  CRISIL BBB-/Positive/ CRISIL A3      27-11-17  CRISIL BBB-/Stable/ CRISIL A3  07-09-16  CRISIL BBB-/Stable/ CRISIL A3    --  -- 
                31-08-16  CRISIL BBB-/Stable/ CRISIL A3       
All amounts are in Rs.Cr.
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Bill Discounting 25 CRISIL A3 Bill Discounting 25 CRISIL A3
Cash Credit 2 CRISIL BBB-/Positive Cash Credit 2 CRISIL BBB-/Stable
Packing Credit in Foreign Currency 10 CRISIL A3 Packing Credit in Foreign Currency 10 CRISIL A3
Total 37 -- Total 37 --
Links to related criteria
CRISILs Approach to Financial Ratios
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating criteria for manufaturing and service sector companies
Rating Criteria for Consumer Durable Industry
CRISILs Bank Loan Ratings
CRISILs Criteria for Consolidation
The Rating Process
Understanding CRISILs Ratings and Rating Scales

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