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Summary
Program Objectives
Understand what is meant by the term Key Accounts?
What are the stages of development in a Key Account?
How to upsell, cross sell and deepen lasting relationships for life.
Get a clear picture of the white space in the portfolio and how to fill up the blanks?
Devise an acquisition strategy to serve the unserved Markets with an appropriate set of Products and enhance the wallet size.
Identify the key decision makers in the target segments and handle all their queries with regard to acquisition and nurturing of relationships with a view to achieve a better Risk Reward Ratio at all times.
Lastly, the course aims to teach the target audience the need to perceive the Account Management Skills as Science and be guided by the set process for success.
Target audience
Relationship managers working in retail branch banking division, commercial/business banking division, private banking division, wealth management division, relationship managers in asset divisions who are looking after sales & marketing.
Programme highlights
Live lecture by subject expert
Participants join from their location
Graphs and charts explained by the expert on the whiteboard
Presentation and case studies shared by the trainer
Feedback uploaded by participants
Real-time Q&A session
Live chat facility for having individual /group conversations
